Apr
27
Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch
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Bloomberg Media’s first NewFronts presentation wrapped up on Monday afternoon with a brief speech from the company’s founder, former New York City Mayor Michael Bloomberg, who covered a variety of topics in a handful of minutes.
“We’d be honored to have your business,” he told the many advertisers and ad buyers in the room.
He made a joke at the expense of adland. “It’s a little early for drinks,” he said in the minutes before the presentation adjourned for cocktails. Then he corrected himself: “Not in the ‘Mad Men’ community.” (People laughed.)
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