Hasta La Creative!

While it’s probably inaccurate to suggest that any television conglomerate is going to make a killing in this year’s upfront, MTV is taking a stab at leading its corner of the marketplace with a new horror franchise.

Based on the 1996 theatrical release of the same title, and its three sequels, MTV’s “Scream” puts a millennial-friendly spin on the narrative with a cyber-bullying incident that leads to a string of ritual murders. Executive produced by Bob and Harvey Weinstein and Wes Craven, MTV’s adaptation premieres Tuesday, June 30, at 10 p.m.

As one might expect, the quaint trappings of the mid-’90s have been upgraded — the shrill ringing of Drew Barrymore’s land line has been replaced by ringtones and Siri’s two-note chirrup — but the “Scream” series retains the winking knowingness of the movies. Indeed, the official “Scream” trailer is built around the franchise’s signature meta-commentary on the nature of slasher films. “You can’t do a slasher movie as a TV series,” says the genre-obsessed teen who’s clearly a Jamie Kennedy proxy. “Slasher movies burn bright and fast. By the time the first body’s found, it’s only a matter of time before the bloodbath commences.”

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