Hasta La Creative!

Patron Spirits is preparing to name Mullen its new global creative agency following a review, the company confirmed on Friday.

Patron began the review in August after it parted ways with independent agency Cramer-Krasselt, which had won the business in 2010. Los Angeles-based consultants Select Resources International handled the process. Mullen will also handle TV and out of home media duties, both of which were previously handled by Cramer-Krasselt.

“We’re delighted to partner with the team at Mullen, a world-class strategic and creative agency that will help us build on our tremendous brand equity and accelerate our sales and share growth globally,” said Lee Applbaum, Global Chief Marketing Officer at Patron Spirits, in a statement.

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