Neighbors Get a Little Too Competitive in Lowe's Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Outback Steakhouse premieres its Filet Mignon Portobello, and McDonald’s releases number 15 in its 25 spots featuring Max Greenfield. This time, the “New Girl” star is hawking the Steakhouse Sirloin Third Pound Burger in a creamy peppercorn sauce (which his “New Girl” character Schmidt, an intense foodie, surely wouldn’t consume).
In a Lowe’s spot, a woman’s neighbors challenge her assertion that her new Samsung washing machine can pretreat and help remove stains. Grass, pie and chili are no match for the washer, the woman says. “What about this?” a neighbor asks, dumping iced coffee on herself.
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