Nike Reverses Course, Suspends NFL Star Adrian Peterson


Just hours after the Minnesota Vikings reversed course and barred star running back Adrian Peterson from the team amid allegations of child abuse, Nike did an about-face as well.

The world’s largest sporting-goods maker suspended its endorsement contract with Mr. Peterson around noon in New York, about 12 hours after saying he remained a Nike athlete and that it would continue to sell his merchandise. The Vikings, under pressure from fans, sponsors and politicians including Minnesota Governor Mark Dayton and Sen. Al Franken, earlier today reversed a decision to let him play Sunday.

“Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL,” KeJuan Wilkins, a spokesman for the Beaverton, Ore.-based company, said today in an e-mailed statement. He declined to answer any further questions.

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