Nestle hires Iris for Kit Kat shopper marketing
Posted in: UncategorizedNestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand’s relationship with The Big Kick.
Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand’s relationship with The Big Kick.
URL: www.facebook.com/onceagainbangalore
Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.
and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive.
It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community –
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.
Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.
Advertising Agency: Ogilvy & Mather, Bangalore, India
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony
Social video expert Unruly evaluates the latest viral campaign from Vodafone.
The latest viral video hits from LG Electronics, Pot Noodle and Dove.
Voici enfin le titre officiel du groupe français Daft Punk, le très attendu « Get Lucky » à l’occasion de leur retour en studio. Une collaboration et des featurings avec Pharrell Williams et Nile Rodgers pour ce 1er extrait de leur album « Random Access Memories » (20 mai 2013). A découvrir en images et en écoute dans la suite.
Titre officiel « Daft Punk – Get Lucky » disponible en HD ci-dessous :
Hello.
Don’t let bad breath do the talking. Mentos pure fresh chewing gum.
The mentos pure fresh “speech bubble” is a tactical after meal campaign that aims to remind people to purify their mouths after eating. The campaign ran in strategic locations such as restaurant tray liners, table standies, elevator and posters near restaurants.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Ma Yinbo, Carol Ong
Art Directors: Lv Haoxi, Shi Zizi
Copywriter: Michelle Wu
Illustrator: Lv Haoxi
Photographer: Jeremy Wong
Producers: Lin Yilin, Ken Wang
Account Managemers: Joanne Liu, Cecaa Tian
Deputy Head Of Planning: Mylene One
Retoucher: Di Solution
Published: April 2013
I’m coming.
Don’t let bad breath do the talking. Mentos pure fresh chewing gum.
The mentos pure fresh “speech bubble” is a tactical after meal campaign that aims to remind people to purify their mouths after eating. The campaign ran in strategic locations such as restaurant tray liners, table standies, elevator and posters near restaurants.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Ma Yinbo, Carol Ong
Art Directors: Lv Haoxi, Shi Zizi
Copywriter: Michelle Wu
Illustrator: Lv Haoxi
Photographer: Jeremy Wong
Producers: Lin Yilin, Ken Wang
Account Managemers: Joanne Liu, Cecaa Tian
Deputy Head Of Planning: Mylene One
Retoucher: Di Solution
Published: April 2013
Long time no see.
Don’t let bad breath do the talking. Mentos pure fresh chewing gum.
The mentos pure fresh “speech bubble” is a tactical after meal campaign that aims to remind people to purify their mouths after eating. The campaign ran in strategic locations such as restaurant tray liners, table standies, elevator and posters near restaurants.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Ma Yinbo, Carol Ong
Art Directors: Lv Haoxi, Shi Zizi
Copywriter: Michelle Wu
Illustrator: Lv Haoxi
Photographer: Jeremy Wong
Producers: Lin Yilin, Ken Wang
Account Managemers: Joanne Liu, Cecaa Tian
Deputy Head Of Planning: Mylene One
Retoucher: Di Solution
Published: April 2013
Summertime, Anytime. Fan Heater 550, now with timer.
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Jaime Cano
Copywriter: Hernán Ramos
Summertime, Anytime. Fan Heater 550, now with timer.
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Jaime Cano
Copywriter: Hernán Ramos