Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Apr 18

Endangered Wildlife Trust: Fishing Boats

Posted in: Uncategorized

In the last 50 years we have devastated approximately 90% of large fish stocks in the world’s oceans. We have a small window of opportunity to save the last 10% before they are pushed to extinction. Halt the plunder of our seas – visit www.ewt.org.za

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Intern Art Directors: Natasha Dobbs, Tammy Hart
Intern Copywriters: Lauren Rimmer, Phillip Black
Illustrator: Chris Eloff
Published: April 2013

Apr 18

New Twitter Service Hopes to Capture Musical Trends

Posted in: Uncategorized

Twitter’s idea is to recommend songs based on personal contacts as well as on what is popular among the 200 million Twitter audience.

Apr 18

Guia Academica: Drunk

Posted in: Uncategorized

“It´s better to be hit with an empty bottle of beer, than a full one”
Said by:
– Fidel, the town´s boozer.
– Stephan Bolliger, Steffen Ross, Lars Oesterhelweg, Michael Thali y Beat Kneubuehl; Forensic Doctors of the University of Berna, Switzerland.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martínez
Executive Creative Directors: Oscar Muñoz, Diego Forero
Creative Directors: Alejandro Camelo, Freddy Mendez
Copywriters: César Castano, Alejandro Camelo
Art Directors: Juan David Rodríguez, Oscar Muñoz
Production Company: Good Mood
Photographer: Ale Burset
Producer: Martin Hillcoat
Account Supervisor: Mónica Nieto
Account Manager: Alejandra Hernández

Apr 18

Guia Academica: Farmer

Posted in: Uncategorized

“Cows with a name, produce more milk than cows with no name”
Said by :
Candido; a farmer with 20 cows.
– Catherine Douglas and Peter Rowlinson; Ph. D in veterinary school from Newcastle University, United Kingdom.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Apr 18

Guia Academica: Stripper

Posted in: Uncategorized

“The anal massages cure the hiccups”
Said by :
– Cassandra; Professional stripper
– Francis M. Fesmire; Doctor from the University of Tennessee.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Apr 18

LG Electronics: So real it’s scary. 2

Posted in: Uncategorized

The legend goes that a lot of men have issues in the men’s room when somebody is looking at them. LG Electronics and SuperHeroes Amsterdam present the new LG IPS 21:9 UltraWide monitor with a humorous online film – Stage Fright – So Real It’s Scary 2 – treating unsuspecting men to a very special challenge in the men’s room. Will they be able to fight their stage fright? The film was shot in candid camera setting in the World Fashion Centre in Amsterdam and involves the IPS 21:9 UltraWide monitors plus a set of beautiful girls. The psycho-physical experiment is demonstrating just how lifelike the image quality of the new monitors is. So lifelike, it even influences men’s physical abilities.

Advertising Agency: SuperHeroes, Amsterdam, The Netherlands
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Art Director: Silje Lian
Copywriter: Gareth Broadbent
Creative Planner: Felipe Camera
Design: Nando Pawirodikromo
Agency producer: Severien Jansen
Video Production: Revolver
Video director / Camera / DOP: Tobias Pekelharing
Producer: Gerben Molenaar
Editor: Jelmar Hoekstra
Post-production: Fred Huergo, Fredrik Dejert
Sound: Sander Houtman

Apr 18

Fox News, MSNBC and the Gun Debate

Posted in: Uncategorized

A steady drumbeat of coverage of the gun debate on MSNBC contrasts with that of Fox News Channel, where critics see a lack of interest.

Apr 18

Gibson: Built to rock, 3

Posted in: Uncategorized

The only part groupies can’t touch.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Manuel Wenzel
Art Director: Hugo Gstrein
Copywriter: Moritz Schäfer
Additional credits: Niklas Frings-Rupp

Apr 18

Gibson: Built to rock, 2

Posted in: Uncategorized

Never played at campfires.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Manuel Wenzel
Art Director: Hugo Gstrein
Copywriter: Moritz Schäfer
Additional credits: Niklas Frings-Rupp

Apr 18

Gibson: Built to rock, 1

Posted in: Uncategorized

Angels play harp.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Manuel Wenzel
Art Director: Hugo Gstrein
Copywriter: Moritz Schäfer
Additional credits: Niklas Frings-Rupp

Apr 18

Guia Academica: Stripper, Farmer, Drunk

Posted in: Uncategorized

Stripper:
“The anal massages cure the hiccups”
Said by :
– Cassandra; Professional stripper
– Francis M. Fesmire; Doctor from the University of Tennessee.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Farmer
“Cows with a name, produce more milk than cows with no name”
Said by :
Candido; a farmer with 20 cows.
– Catherine Douglas and Peter Rowlinson; Ph. D in veterinary school from Newcastle University, United Kingdom.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Drunk
“It´s better to be hit with an empty bottle of beer, than a full one”
Said by:
– Fidel, the town´s boozer.
– Stephan Bolliger, Steffen Ross, Lars Oesterhelweg, Michael Thali y Beat Kneubuehl; Forensic Doctors of the University of Berna, Switzerland.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Advertising Agency: Sancho BBDO, Bogotá, Colombia.
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director: Oscar Muñoz, Diego Forero
Creative Director: Alejandro Camelo, Freddy Mendez
Copywriter: César Castano, Alejandro Camelo
Art Director: Juan David Rodríguez, Oscar Muñoz
Production Company: Good Mood
Photographer: Ale Burset
Producer: Martin Hillcoat
Account Supervisor: Mónica Nieto
Account Manager: Alejandra Hernández

Apr 18

LG Monitors Are So Lifelike, They’ll Stop You From Urinating Properly

Posted in: Uncategorized

LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a men's room at Amsterdam's World Fashion Centre. When guys showed up to use the facilities, the screens sprang to life with crisp images of sexy female models, who appeared to be appraising the men's … plumbing. The images were so lifelike, as seen in the hidden-camera footage, that most guys got stage fright—with many suffering a delay before they could urinate, and 25 percent failing to pee altogether.

"The film was shot … with actual visitors of the centre," SuperHeroes creative director Rogier Vijverberg tells AdFreak. "We spent a full day in the adjacent toilet filming the reactions of unsuspecting men. As a backup, we'd hired a handful of extras. Nobody knew they were filmed beforehand, not even the extras."

The video is on track to top 1 million YouTube views in little more than two days. And though invasive, this prank seems more playful and less upsetting than some other recent ones, including the last hair-raising SuperHeroes-LG collaboration—the one with the monitors lining the elevator floor. The guys at the urinals seem mildy miffed, but those elevator riders were truly shafted.