J. Walter Thompson to Produce Anti-Migrant Campaign for Hungarian Government

Alien-Eyed Sunglasses – Dolls Kill's Extraterrestrial Sunglasses are Out of This World (GALLERY)

(TrendHunter.com) The Alien Eye Sunglasses are a super cool accessory and a Dolls Kill exclusive. These peculiar shades are perfect for ocular protection as well as adding a galactic flair to any ensemble.

These…

Omnicom Combines Production Departments to Form eg+ worldwide

Wednesday Odds and Ends

CCO Rob Rasmussen to Leave Story Worldwide

Advertising Trailblazer Joy Golden Dies At 85


Joy Golden, president of Joy Radio, and an award-winning advertising executive, passed away from illness on Aug. 29. She was 85.

In a 2009 Jezebel profile, Ms. Golden talked about her time working in the advertising industry during the 1960s. “Things changed,” Ms. Golden told the online publication. “What happened is, it became technological creative rather than creative creative so we all kind of lost our hearts.”

Before she launched her radio advertising business, Ms. Golden was an ad agency creative director and copywriter. Her life’s work, known as The Joy Golden Papers, is part of the permanent collection of the Duke University Hartman Center at David M. Rubenstein Rare Book & Manuscript Library.

Continue reading at AdAge.com

Verizon Said to Start Pared-Down Video Service 'Go90' in Coming Days


Verizon Communications will make its internet-based mobile video service widely available in the coming days, offering free shows aimed at young viewers, at least initially, according to a person familiar with the situation.

The Go90 service — until now in testing stage — will feature content only from a handful of media partners including AOL, DreamWorks Animation SKG’s Awesomeness TV, Vice Media and Viacom, according to the person, who asked not to be named since the information isn’t yet public.

The service, which will show ads, is a pared-down version of what the carrier envisioned earlier this year. Back in March, Verizon was considering a subscription-based mobile TV service with programming from the four major broadcast TV networks — ABC, CBS, Fox and NBC — including live feeds and on-demand offerings.

Continue reading at AdAge.com

Spielberg’s DreamWorks Studio Expected to End Distribution Pact With Disney

The amicable departure will probably occur next summer, after the July release of “The BFG,” according to people briefed on the matter.


Universal Music Posts Strong Results, and Streaming Is a Bright Spot

Universal, whose results were reported as part of its parent company Vivendi, had $2.6 billion in revenue for the first half of the year and $255 million in earnings.


DDB California Stages Whipped Cream Fight for Reddi-wip

Cerveja Andes engana os caras mais bonitos da cidade para criar noite justa para os homens comuns

Andes

Teste de elenco durante a noite garantiu lealdade na concorrência das baladas

> LEIA MAIS: Cerveja Andes engana os caras mais bonitos da cidade para criar noite justa para os homens comuns

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Verizon Said to Start Pared-Down Video Service 'Go90' in Coming Days


Verizon Communications will make its internet-based mobile video service widely available in the coming days, offering free shows aimed at young viewers, at least initially, according to a person familiar with the situation.

The Go90 service — until now in testing stage — will feature content only from a handful of media partners including AOL, DreamWorks Animation SKG’s Awesomeness TV, Vice Media and Viacom, according to the person, who asked not to be named since the information isn’t yet public.

The service, which will show ads, is a pared-down version of what the carrier envisioned earlier this year. Back in March, Verizon was considering a subscription-based mobile TV service with programming from the four major broadcast TV networks — ABC, CBS, Fox and NBC — including live feeds and on-demand offerings.

Continue reading at AdAge.com

Intricate Origami Fashion – This Junya Watanabe Collection is Full of Intricate Pleats (GALLERY)

(TrendHunter.com) The Fall 2015 Junya Watanabe collection is delightfully origami-inspired, full of intricate pleats and is complemented by extreme runway headdresses.

The fascinating conic and circular headdresses…

McGann|Zhang Remind Rock Stars Everywhere to Use Less Water

RKCR/Y&R Gets Artful for Marks & Spencer

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

A retweet is nice and all. But as an expression of affection, it’s woefully lame.

Diet Coke understand this, and is taking a grand new approach to retweeting love notes from fans. Instead of just hitting a button on Twitter, it’s retweeting the tweets out in the real world—in beautifully designed ads on billboards, custom jewelry, framed artwork, magazine pages and more. The surprise RTs will be tailored to each individual tweet, and will roll out throughout the fall.

The “Retweets of Love” campaign—by ad agency Droga5, with help from acclaimed designers and illustrators including Erik Marinovich, Marta Cerdà Alimbau and Jeff Rogers—begins this week with a billboard in Times Square, where three tweets from Diet Coke fans in Texas, Oregon and Virginia are being retweeted in front of the masses.

“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director of integrated marketing content at Coca-Cola North America. “We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are.”

“Retweets of Love” is an extension of Diet Coke’s “Get a Taste” campaign, which launched last fall.

NFL Themes Are Starting to Take Over the Airwaves: It's Last Night's New Commercials


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Walmart, BMW and JP Wiser’s Rye rally around game-day ahead of next week’s NFL regular-season opener with ads that show fans coming together in bars, backyards and en-route to the game. Meanwhile, Android takes us around the world, connecting people from different cultures through the Google Translate app, which the ad says interprets more than 100 billion words each a day.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

The Lowdown: Domino's Hurls Free Pizza, Chipotle Delivers


Welcome to the first edition of The Lowdown, Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

Is time running out on “limited edition” marketing? A new Harris Poll found that 64% of Americans believe the term is overused for food and beverage products. But another buzzword — “small batch” — appears to have a longer runway, with only 32% of survey respondents saying that phrase is overused.

Here’s something that never gets old: free pizza. Domino’s Pizza is giving away thousands of free pies this year in the third season of its “DomiNoNo” partnership with Major League Baseball. Each time an MLB pitcher throws a no-hitter Domino’s lets 20,000 fans order a free, two-topping medium Handmade Pan Pizza for carryout. In the first two years of the promo, the deals stopped after two no-hitters. This year, they’ve kept going. And so have the no-hitters. There have been six no-hitters in the 2015 season through August — or 120,000 free pizzas, which typically go for around $10 each. It’s the third time in the last five seasons pitchers in the majors have thrown at least six no-hitters.

Continue reading at AdAge.com

Pot Noodle "The Ring" (2015) 1:00 (UK)

Ah Pot Noodle. You never fail to make me laugh. Gotta love a brand that doesn’t take itself seriously, while at the same time, poking fun at brands who do.

Mercedes-Benz "Inspiration" (2015) 1:00 (Germany)

The new Mercedes-Benz SUV’s– they’re for people who are different. Namely: legendary surfer Garrett McNamara, Formula 1 World Champion Lewis Hamilton, show jumping champion Meredith Michaels-Beerbaum, top model Petra N?mcová, and adventurer Mike Horn.