Fuzzy Retro Women by Rus Anson

L’artiste Rus Anson a signé une série de portraits photos où ses modèles sont des muses semblant sorties d’un rêve. Habillées, coiffées et maquillées de manière sophistiqué, il les représente comme des icônes de peintures et rajoute de beaux effets de flou pour une atmosphère encore plus onirique.

rusanson-19
rusanson-18
rusanson-17
rusanson-16
rusanson-15
rusanson-14
rusanson-13
rusanson-12
rusanson-11
rusanson-10
rusanson-9
rusanson-8
rusanson-7
rusanson-6
rusanson-5
rusanson-4
rusanson-3
rusanson-2
rusanson-1
Fuzzy Retro Women by Rus Anson

The Hidden Life of Objects

L’artiste israélien Eran Croitoru nous dévoile avec sensibilité la vie cachée des objets de notre quotidien, à travers des images pleines d’humour et de tendresse. Bougies, ustensiles de cuisine, pions d’échecs et autres petites choses de la vie de tous les jours, désormais pourvus d’une conscience et emplis d’émotions.

Watch Out!
hiddenlife-6
Save The King!
Love Drunk
Kids.. (all they want is some coffee)
Food Fight!
The End
Break Free

Bitter Brand Illustrations – Sadvertising by Adam J. Kurtz Explores What Brands Would be Like if Sad (GALLERY)

(TrendHunter.com) The Sadvertising series is in line with previously seen honest logo designs. It explores the idea that people don’t just post happy and empowering thoughts and feelings on social networks—…

Friend For Friend: Two Lives

Advertising Agency: e:mg, Moscow, Russia
Creative Director: Anton Melnikov
Creative Strategist: Julia Verdesie
Creative Group Head: Evgeny Kolesnikov
Creative Digital Group Head: Evgueni Tatarnikov
Art Directors: Evgeny Kolesnikov, Evgueni Tatarnikov
Copywriter: Julia Verdesie
Producer: Elena Goroshek
Video Production: Park Production
Director: Mike Perlovsky
Camera: Vladimir Gaisler
General Producer: Alexander Farber
Producer: Aram Petrosyan
Music: Oleg Litvishko
Digital Agency: Drugie
Director: Ilia Martynov
Head Of Production: Viktoria Kurenkova
Senior Digital project Manager: Olesya Bebutova
Digital Production: Indee Interactive
Manager: Dmitry Kirillov
Animation: Andrey Arbuzov
Programmer: Vadim Karpenko
Published: April 2015

Visa to FIFA: Act Now


Visa is threatening to “reassess” its sponsorship if FIFA does not make immediate changes in response to sweeping corruption charges. The statement, issued late Wednesday night, is the harshest response yet from a World Cup sponsor in the wake of the 47-count federal indictment made public Wednesday by the U.S. Department of Justice.

Visa did not detail the changes it wants made. A spokesman did not respond to a question regarding the marketer’s stance on whether FIFA president Sepp Blatter should step down. Here is Visa’s full statement:

Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere.

Continue reading at AdAge.com

Dark and Magical World by Alex Stoddard

À travers des images d’une épatante beauté, Alex Stoddard, jeune photographe basé à Los Angeles, vise à retranscrire et sublimer la fragilité humaine. En perpétuelle recherche, le photographe part à la conquête de l’imaginaire et illustre ses idées par des mises en scène fantasmagoriques.

stoddard-20
stoddard-19
stoddard-18
stoddard-17
stoddard-16
stoddard-15
stoddard-14
stoddard-13
stoddard-12
stoddard-10
stoddard-9
stoddard-8
stoddard-7
stoddard-6
stoddard-5
stoddard-4
stoddard-3
stoddard-2
stoddard-1
stoddard-0

Geometric Suspended Seats – The Kodama Zome by Richie Duncan is Like a Spacious, Artistic Hammock (GALLERY)

(TrendHunter.com) At its core, the Kodama Zome is a sculptural suspended seat that was created using mathematical formulas and patterns. Taking on a striking geometrical shape, the suspended seat provides enough room…

The Most Original Idea is That There Are No Original Ideas

Category: Beyond Madison Avenue
Summary: Adweek was hosting its weekly #AdweekChat this past week when an interesting question came to surface. “What are the keys to finding inspiration in others’ great work without stealing/co-opting their ideas?”

This caused me to pause for a second. I was looking forward to seeing the responses, as I really had to think about it myself; however, the answer to this question…

A Tricky Survey Could Change Responses

Category: Beyond Madison Avenue
Summary: There is more to advertising and marketing than creativity and digital media. That is why we dedicate time to talk about market research and the gathering of information. Like changing the oil in a car, or changing a tire, it’s not the glamorous part, but it’s important.

Creativity definitely has its place, and many professionals (including us, at times) are huge advocates for it. But for some reason, those in favor of market research stay silent.

So we speak up for them.

Perhaps everyone is having the correct train of thought …

Boho Swimsuit Editorials – The Latest Issue of Myself Germany Features 'Hippie Holiday' Outfits (GALLERY)

(TrendHunter.com) Channeling one’s inner hippie doesn’t have to mean wearing flowy dresses and shirts all the time as these boho swimsuits show. Instead, the essence of such a character can be captured my…

17 Eco-Friendly Wooden Bicycles – From Bamboo E-Bikes to All-Natural Baby Bikes (TOPLIST)

(TrendHunter.com) City transportation takes dual form as eco-friendly wooden bicycles. Handcrafted bicycles are appearing on streets and in urban communities. They make an incredibly eye-pleasing display as they zoom…

BMA15: Google Exec Says B-to-B Marketers Need to 'Change Our Game'


In the opening keynote presentation Wednesday at BMA15, the annual conference of the Business Marketing Association in Chicago, Jim Lecinski, VP-U.S. sales and service at Google, said b-to-b marketers need to “change our game” to reach an exploding audience of millennial b-to-b buyers.

His presentation, “The Changing Face of B2B Marketing,” presented some of the top findings from recent Google research, conducted with Millward Brown, on the “B2B Path to Purchase,” and implications for marketers.

One of the key findings is that 46% of b-to-b buyers are now millennials, up from 27% in 2012, when the survey was last conducted.

Continue reading at AdAge.com

Programmatic TV to Account for $10 billion of TV Budgets by 2019


Budgets allocated for programmatic TV buying, as well as the average cost of programmatic buys across platforms, are expected to surge over the next few years, according to the latest report from IPG Mediabrands’ Magna Global.

Programmatic TV — in this case defined as all spending transacted through a technology platform rather than a traditional insertion order will represent 4% and $2.5 billion of U.S. TV budgets in 2015, the company reported. That sliver will increase to 17% and $10 billion of TV budgets by 2019, according to Magna Global.

“While the U.S. programmatic TV market, where most of the experimentation and development is happening, is still very small (2-3% of TV budgets in 2014), it is expanding,” the report says.

Continue reading at AdAge.com

BMA15: Google Exec Says B-to-B Marketers Need to 'Change Our Game'


In the opening keynote presentation Wednesday at BMA15, the annual conference of the Business Marketing Association in Chicago, Jim Lecinski, VP-U.S. sales and service at Google, said b-to-b marketers need to “change our game” to reach an exploding audience of millennial b-to-b buyers.

His presentation, “The Changing Face of B2B Marketing,” presented some of the top findings from recent Google research, conducted with Millward Brown, on the “B2B Path to Purchase,” and implications for marketers.

One of the key findings is that 46% of b-to-b buyers are now millennials, up from 27% in 2012, when the survey was last conducted.

Continue reading at AdAge.com

Could FTC and Supreme Court Send Flushable Wipes Down the Toilet?


Flushable wipes have been blamed for one of social media’s most disgusting phenomena the 15-ton “fatberg” of kitchen grease and wet wipes that took six months to fully dislodge from a sewer system outside London in 2013. Now, recent actions by the Federal Trade Commission and U.S. Supreme Court could really send the business down the toilet in the U.S.

The FTC last week announced a consent agreement with Nice-Pak, maker of private-label flushable wipes for Costco, Target, CVS and BJ’s Wholesale Club, to no longer market wipes as flushable without proof they’ll “disperse in a sufficiently short amount of time after flushing” to prevent damage to plumbing, septic systems, sewer pipes or wastewater treatment systems.

“This is the first case we brought in this area,” said FTC spokesman Mitchell Katz, who likened it to other actions around the commission’s Green Guides on environmental claims. “I can’t say if it will be the last.”

Continue reading at AdAge.com

Nivea Sun: The undersea billboard


Outdoor
Nivea

Protect your back.

Advertising Agency:FCB, Hamburg, Germany
Executive Creative Directors:Constantin Kaloff, Dirk Haeusermann, Patricia Patzold
Creative Directors:James Dodd, Bruno Mota, Bernd Bender-Asbeck
Art Director:Bogdan Nestor
Copywriter:James Dodd
Account Manager:Hanna Meißner
Group Managing Director:Mazen Jawad
Tv Producer:Holger Siegle
Production Manager:Jens Adomat
Production Companies:DELI creative collective, Artverwandt

Zapaterías Coban: Shiny Lessons


Direct Marketing, Design, PR, Radio
Zapaterías Coban

In Guatemala City, hundreds of kids work as shoe shiners at the city´s historical civic center. Away from all formal education, these kids pass their whole childhoods working on the streets which limit their chances of having a better future. All government attempts to take these kids to school have failed because most of the kids are the only source of income in their families; they work all seven days of the week on the streets. Zapaterías COBAN presents: SHINY LESSONS. We made shoeshine boxes with a radio receiver incorporated that will only broadcast our signal. The transmission comes from a radio located in the historical civic center. A new shoe shining box with its radio was given to every kid, and in exchange, they gave us the old boxes they were using. Every day for one hour, these kids listened to a teacher transmitting the lessons on the radio, with educational material given by the Dirección de Educación Radiofónica de Guatemala (Radio Education Direction of Guatemala). To evaluate what was learned, COBAN gave them personal reenforced classes every week were they also gave the kids shoe shining material, clothes, shoes and food.

Advertising Agency:BBDO, Guatemala City, Guatemala
Creative Director:Diego Lanzi, Rodrigo Ponce
Art Director:Luis Caballeros
Copywriter:Diego Lanzi, Rodrigo Ponce, Luis Caballeros
Additional Credits:María Fernanda Gutierrez, Teresa Cabrera, Josue Gonzalez, Cindy Salazar, Angie Sanchez, Ana Paola Bautista, Héctor Cruz, Misrai Sierra, Luis Ortega

Pedigree: Get adopted


Print
Pedigree

Advertising Agency:BBDO, Düsseldorf, Germany
Chief Creative Officer:Wolfgang Schneider
Art Director:Angelo Maia
Creative Director:Ricardo Wolf
Copywriter:Ricardo Wolf
Creative Managing Director:Jan Harbeck, David Mously
Photographer:Sven Schrader
Postproduktion:Raphael IFS

Vida Feliz Institute: Lend your voice


Print
Vida Feliz Institute

Advertising Agency:Phocus Propaganda, Brazil
Creative Director:Luiz Coutinho
Art Director:Luiz Coutinho
Copywriter:Edimar Filho

TNT Energy Drink: Beat the night


Print
TNT Energy Drink

Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Creative Director:Rui Branquinho
Art Director:Leandro Camara
Copywriter:Christian Fontana
Photographer:Shutterstock
Art Buyer:Monica Beretta, Stephanie Wang