Illustrations on Sidewalks Appear When Raining

Intitulée Rainworks, les pièces invisibles de l’artiste basée à Seattle Peregrine Church ont commencé à apparaître l’an dernier. Chaque installation est faite à partir d’un revêtement hydrofuge écologique qui peut durer de quatre mois à un an. En voyant cette matière utilisée sur des vêtements, le natif de Seattle a alors eu l’idée d’en diffuser sur le sol pour révéler ses oeuvres par temps de pluie.

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Mamilos 18 – Cotas raciais, esmalte da discórdia, legalização do aborto e escola do futuro

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Mamileiros e mamiletes, é fogo no cabaré essa semana! Chegou em vocês, chegou em nós o vídeo de uma discussão na sala de aula da USP sobre Cotas Raciais e não fugimos da raia. Trouxemos o assunto, com todo o estilo Mamilos de ser, e ainda com os bacanas Túlio Custódio e Jorge Vasquez

Tem ainda um pouco de esmalte pra todos os gostos, bandeira levantada em defesas de marcas inclusivas e novas fronteiras para educação e aborto.

Taca-lhe pau nesse Mamilos!

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02m26 Fala que eu te escuto
04m32 Trending Topics
25m40 Treta da Semana: Síndrome de Down e Inclusão
1h46m35 Farol Aceso

CRÉDITOS:
Edição: Caio Corraini
Música: Álbum Ella Fitzgerald Essencial

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Críticas, elogios, sugestões para mamilos@brainstorm9.com.br ou no twitter.com/mamilospod.

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LINKS:

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Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness


Lowe’s jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.

The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe’s gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.

In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats while coping with angry and distraught significant others. “There’s got to be an easier way to find my cat,” says one man, when the glow-in-the-dark cat hat is introduced. The ad boasts about the hat’s state-of-the-art technology and fashionable styles like “The Henchman” and “Bespoke Pilgrim.”

Continue reading at AdAge.com

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ECD Logan Wilmont to Leave Cheil UK at End of April

Logan PhotoLogan Wilmont, executive creative director at Cheil UK, will be leaving the agency at the end of April. He has been with Cheil since its London launch nearly four years ago.

Wilmont arrived at Chiel following three years as chief idea architect at People, Ideas & Culture. Prior to that, he spent three years as creative director and strategy director at Naked Communications and two years as executive creative director at Draftfcb in London. That followed nearly a decade in New York, first as creative director at Euro RSCG and then as executive creative director and managing partner at kbs+, a role he held for six years.

“Cheil has changed from a 60 person studio, to a 200 person creative company in the past four years,” Wilmont said in a statement. “It’s been an exhilarating ride, but it’s now time for someone else to continue the journey.”

Matt Pye, Cheil UK’s vice president and chief operating officer, added that Wilmont would be leaving to “move on to other opportunities” and that the agency “would like to thank him for his tireless efforts and wish him the very best in the future.” Cheil UK is currently searching for a replacement to fill the executive creative director role.

RPA Hails Undiscovered Artists with Colorful Skeet Shooting

To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” and the goal of the parties involved is to shine a light on unheralded artists and provide a major platform for them to showcase their talents.

Featuring a lollipop-sucking, gun-toting punk rocker and her weary-yet-willing assistant, RPA’s :90 second clip, directed by identical twin duo the Friese Brothers, uses skeet shooting as a metaphor for bringing non-traditional imagery to life. In this case, a drab, black and white world springs to life with colorful ammo, slow-motion footage, and the dulcet sounds of Portland-based singer-songwriter Ezza Rose.

RPA’s latest Newport Beach entry is a far cry from some of the harsher and quirkier festival promos we’ve seen from them in the past, but it’s nice to see that each year brings with it a completely different theme.

Regarding their “Skeet Art” video, the Friese Brothers say:

“We found ourselves at a shooting range in the desert for a friend’s wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music. Seemingly unrelated things, we had this idea to re-imagine them inspired by the Festival’s theme of ‘Know New Art’ and meld these elements into a short narrative-what kind of art would a skeet-shooting, punk rock, fine artist make. This was our first time working with RPA, which was a fantastic experience. They gave us all the freedom in the world and brought so many creative ideas to the table. We developed storyboards early on, so the whole production team and crew really saw the vision from the beginning. It was great to all be on the same page.”

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP, CD/AD: Scott McDonald
ACD/CW: Andrea Drever
SVP, Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Assistant Producer: Grace Wang

Music Track: “Ophelia”
Written & Performed by Ezza Rose
Courtesy of Angry Mob Music

Production: Biscuit Filmworks
Directors: Freise Brothers
DP: Christian Evans
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen Sarria
Producer: Thaddeus Herrick

Editorial Company: Cut + Run
Editor: Lucas Eskin
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls

VFX: Jogger
Creative Director: David Parker

Color Services: Company 3
Senior Colorist: Siggy Ferstl
Executive Producer: Rhubie Jovanov
Senior Color Producer: Matt Moran

Title Design & Animation: Laundry!
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta

Audio Post Company: Lime Studios
Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
Executive Producer: Susie Boyajan

Key Art Print Photography: Karel Polt and Asher Hung

Pickupmydonation.com: Forgotten gifts, It was obvious that we were never going to work

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Facundo Paglia
Copywriters: Marc Duran, Martín de Ferrari, Facundo Paglia
Art Directors: Anthoni Rodriguez, Julieth Monsalve
Agency Producer: Nadina Steimberg
Director: Simon Rubalcava
DP: Javier Zarco
Music Artist: Rafael Rodriguez
Editor: Maria Jose Santa Rita
Mixer Engineer: Gonzalo Ugarteche
Production house: Garage films
Published: March 2015

Pickupmydonation.com: Forgotten gifts, We met at Christmas

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Facundo Paglia
Copywriters: Marc Duran, Martín de Ferrari, Facundo Paglia
Art Directors: Anthoni Rodriguez, Julieth Monsalve
Agency Producer: Nadina Steimberg
Director: Simon Rubalcava
DP: Javier Zarco
Music Artist: Rafael Rodriguez
Editor: Maria Jose Santa Rita
Mixer Engineer: Gonzalo Ugarteche
Production house: Garage films
Published: March 2015

Channel 4 FM: Radio Spa

Insight/Strategy/Idea: Traffic jams are every UAE resident’s worst nightmare. Studies have repeatedly shown that traffic jams are the biggest cause of stress amongst residents here.
As a leading group of radio stations, Channel 4 wanted to tackle this problem via their radio stations. Radio felt perfect as when it can be the driver’s best friend amongst the chaos of traffic. However, the truth is that radio content today has become more noise than relief. We needed to change that. With the help of German Neuroscience Centre, we discovered Alpha waves – sounds that are scientifically proven to calm our nerves in times of stress. Having a range between 7 to 12 Hz, these Alpha waves can literally slow the brainwaves to induce relaxation.

Execution: We created Radio Spa – World’s first spa you can listen to. We identified music containing Alpha waves which was placed as 30 second capsules on the Channel 4 group stations and played during the evening rush hour when motorists needed it the most

Advertising Agency: Mediavest, Dubai, UAE
Creative Director: Mohit Lodha
Art Director: Nikita Masillamani
Copywriter: Tauseef Anwar
Production: Channel 4 FM
Aired: March 2015

Pickupmydonation.com: Forgotten gifts, I thought we could be friends

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Facundo Paglia
Copywriters: Marc Duran, Martín de Ferrari, Facundo Paglia
Art Directors: Anthoni Rodriguez, Julieth Monsalve
Agency Producer: Nadina Steimberg
Director: Simon Rubalcava
DP: Javier Zarco
Music Artist: Rafael Rodriguez
Editor: Maria Jose Santa Rita
Mixer Engineer: Gonzalo Ugarteche
Production house: Garage films
Published: March 2015

Fizz Lays Out The Word Of Mouth Marketing Strategy Basics

If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […]

The post Fizz Lays Out The Word Of Mouth Marketing Strategy Basics appeared first on AdPulp.

Popsicle Handset Protectors – A Stick Phone Holder Makes Gripping Your Mobile Easier for All Tasks (GALLERY)

(TrendHunter.com) Inspired by the popsicle, this stick phone holder enhances the utility of your rectangular smartphone. People have gotten used to gripping the rather unnatural shape of these common devices, but…

TBWA DANParis Tells ‘Story of a Drop’ for OPI

TBWA DANParis launched a new campaign for OPI, creating an alphabet and language using shades of the brand’s nail polish.

The brand introduces the idea with the 90-second launch video above. In it, a red drop introduces itself as the letter “A,” saying, “My mom thinks I’m very classy, but I can also be pretty naughty.” From there, all the other letters are presented, and the idea really starts to come to life when they are used to form words and sentences. These range from “Hello world,” to “Happy birthday Grandma,” to “Marry me now” and a certain four-letter word (you can find out which one for yourself). At the center of the campaign is an app which allows users to send messages using the language, and translates incoming messages. The campaign also includes print and OOH executions that make use of the same branded language, as well as merchandise like a t-shirt, mug and tote featuring different executions of the idea.

Credits:

Client: OPI
Agency: DANParis
Client Managers: Suzi Weiss-Fischmann, Ruthi Stirling, Marleine Pacilio, Katie Barth
Agency Managers: Julie Hardy, Philippe Simonet, Hugues Cholez, Franck Botbol
Creative Directors: Franck Botbol, Hugues Cholez, Nathalie Huni
Conception/Copywriter: Glen Troadec
Artistic Directors: Nicolas Cremmydas, Nicolas Barres
Movie Producer: Christophe Courty
Photography: Baptiste Massé/Mécanique Générale
Producers: Justine Myard-Guidi, Mathieu Gauchée
Chief Technology Officer: Ivan Zindovic
Lead Developer: Sidney Bourgallé
Social Media Planning: Lydia Faraj
Music Production: Benoît DunaigreElse

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site.

Fans are going wild with the clever commentary about the product. And Groupon is responding to every single comment, as innocently as a brand can while discussing what could easily be mistaken for a sex toy. Instead of a Banana Bunker. Because it’s definitely a Banana Bunker.

If you were hoping to buy one, it’s currently sold out. But keep hope alive, reader.
 



Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

Can we be even more like Mike?

Gatorade’s 50th anniversary celebration continues with three spots from TBWAChiatDay, each reimagining the iconic Michael Jordan-inspired “Be Like Mike” jingle we’ve been humming for nearly a quarter century.

An impressively remastered version of the original Bayer Bess Vanderwarker ad from 1992 was unveiled last month during the NBA’s All-Star weekend. Visuals from that spot appear in these three new commercials, but each has its own unique vibe.

“Groove Like Mike,” my favorite, feels like the ’70s, with retro-cool animations and a righteously funky take on the song. “Move Like Mike” finds gym rats, inspired by footage of No. 23 playing on monitors around the place, working out and scrimmaging to subtly insistent beats. (Maybe the NBA will adopt that backboard video screen to blast ads during games.) “Dream Like Mike” shows a kid playing driveway hoops against MJ, a bold mix of “Be Like Mike” driving him to new heights.

The clips are fun, multilayered and reward multiple plays. Animal Music did a fine job with the remixes, giving all three versions a fresh sound while staying true to the spirit of the original. There’s just one problem. Now, that damn song will be stuck in my head for at least another 23 years!

CREDITS
Client: Gatorade
Agency: TBWAChiatDay, Los Angeles
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Music Production Company: Animal Music



Samsung: Fabrice

Adverting Agency: Rosetta, USA
Executive Creative Director / Partner: Peter Kang
Creative Partner / Technology & Telecommunications: Johann Conforme
Creative Directors: Bob Strickland, Andrew Hsu, Lisa Charlebois
Director of Creative Delivery: Christian Miranda
Senior Designer: Matt Meilner
Senior Associate Art Buyer: Jessica Kovick
Executive Producer: Ilene Kramer
Associate Partner / Technology & Telecommunications: Caitlin McNulty
Account Director: Ryan Wesierski
Vice President / Project Management: Sharon Wells
Program Director: Irene Xu
Project Coordinator: Leslie Mendoza
Production Company: Double A Films
Director: Marcus Ubungen
DP: Travis Cline
Head of Production: Ari Weiner
Producer: Jorge Salgado

Samsung: Michelle

Adverting Agency: Rosetta, USA
Executive Creative Director / Partner: Peter Kang
Creative Partner / Technology & Telecommunications: Johann Conforme
Creative Directors: Bob Strickland, Andrew Hsu, Lisa Charlebois
Director of Creative Delivery: Christian Miranda
Senior Designer: Matt Meilner
Senior Associate Art Buyer: Jessica Kovick
Executive Producer: Ilene Kramer
Associate Partner / Technology & Telecommunications: Caitlin McNulty
Account Director: Ryan Wesierski
Vice President / Project Management: Sharon Wells
Program Director: Irene Xu
Project Coordinator: Leslie Mendoza
Production Company: Double A Films
Director: Marcus Ubungen
DP: Travis Cline
Head of Production: Ari Weiner
Producer: Jorge Salgado

Samsung: Sarah

Adverting Agency: Rosetta, USA
Executive Creative Director / Partner: Peter Kang
Creative Partner / Technology & Telecommunications: Johann Conforme
Creative Directors: Bob Strickland, Andrew Hsu, Lisa Charlebois
Director of Creative Delivery: Christian Miranda
Senior Designer: Matt Meilner
Senior Associate Art Buyer: Jessica Kovick
Executive Producer: Ilene Kramer
Associate Partner / Technology & Telecommunications: Caitlin McNulty
Account Director: Ryan Wesierski
Vice President / Project Management: Sharon Wells
Program Director: Irene Xu
Project Coordinator: Leslie Mendoza
Production Company: Double A Films
Director: Marcus Ubungen
DP: Travis Cline
Head of Production: Ari Weiner
Producer: Jorge Salgado

Disque Denúncia: Missing Brands

There are a hundred thousand children missing in Brazil today. Thousands shattered families and dreams. But there is a way to change this. And help these children’s faces be seeing and more importantly, recognized.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art / Art Director: Rodrigo de Lamare
Copywriters: Paulo Castro, Ricardo Hautequestt
Planner: Fernanda Mota
Published: October 2014

Strange Subject Portraits Collages

Papercunt et la photographe Klara G ont collaboré ensemble pour réaliser une série de collages intitulée « Subject ». Les portraits de femmes capturées par Klara ont été utilisés par les designers de chez Papercunt pour les transfigurer et les transformer en d’étranges natures mortes faites à base de colle, papier et encre.

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subject-2
subject-1
subject-0