This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is “the best business move I have made in years,” says the whole thing started when Yelp blackmailed him.

Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth Circuit Court of Appeals in San Francisco, is something Yelp is legally entitled to do.

So, Cerretini hatched his 1-star plan. Next to a sassy sign explaining how much it charges for extra marinara sauce ($3 for just a splash, $4 if you want some to smell), Botto Bistro lists its various offenses—from charging for bread to lacking ranch dressing—and suggests patrons give it a 1-star Yelp review in return for 25 percent off a pizza.

Beyond press, it has generated some of the best Amazon-esque reviews on Yelp. The site sent Botto Bistro a threatening little letter, but Cerretini refuses to back down, claiming he’s attracting higher-paying customers who are quite loyal. Not to mention, damn funny.

Photo via Yelp.



Watch the Weekend's New TV Ads From Target, Nissan, Nike and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple serves up a broadcast cut of an iPhone 6 ad it originally released online on Sept. 9 and that Creativity made an Editor’s Pick. (If you kind of recognize those voices hum-singing the theme from “2001: A Space Odyssey,” it’s because they belong to Jimmy Fallon and Justin Timberlake.) And Nike has a bit of fun at Richard Sherman’s expense — the guy clearly has a sense of humor about himself — in a spot that also stars Damon Wayans, Jr.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Troubled NFL Picks a Woman to Lead Marketing


The National Football League, under fire from women’s advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.

Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency experience, holding jobs at D’Arcy Masius Benton & Bowles and DDB Worldwide.

Ms. Hudson replaces Mark Waller. Last month, the league announced Mr. Waller would be focusing on growing the NFL’s international business. Ms. Hudson will report to NFL Commissioner Roger Goodell and begin next month. “We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans,” Mr. Goodell said in a statement.

Continue reading at AdAge.com

Barricade Table by Antonio Serrano

Voici une table créée par l’artiste mexicain Antonio Serrano. Avec pour devise « Everything starts with a connection, even this table », le designer a conçu une table atypique, dont les pieds rappellent justement des connections ou des fils conducteurs. Le nom rapporte également à son design qui forme une sorte de barricade déclinable en plusieurs couleurs : rouge, jaune, noir, à découvrir dans la galerie.

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VW Teams Up With Funny or Die for Target Shopping Trip


What is a Volkswagen doing zooming around inside a Target store?

Looking for a laugh.

This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising.

Continue reading at AdAge.com

Diet Coke Moves Up a Class with Droga5

Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the brand well: it’s all about the flavor, see…

The “Economy Class” spot’s protagonist is a washed-out airline customer awakened by the unstoppable flavor of Diet Coke…until she realizes that the visions of shaggy dogs and upright bassists dancing in her head are just that.

The larger campaign’s theme, of course, holds that Diet Coke offers consumers a taste of “The Good Life.”

This spot will debut on Wednesday’s Nashville premiere, but it’s really just a taste…coming weeks will see the debut of two new spots, one of which stars Taylor Swift.

You’ll have to be satisfied with credits after the jump, though. The client included the second spot, “Car Wash”, in the credits and the press release but didn’t feel like sending the actual work out to press contacts.

(more…)

New Career Opportunities Daily: The best jobs in media.

twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’

Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.”

The “Rules are Meant to be Exploded” marketing campaign for the title began all the way back in June, including a giant, interactive balloon of character Fizzie at E3. Fizzie is around for this effort, repeating a profanity-laced line at the end of the spot (visitors are asked to enter their date of birth before viewing). The ad promotes the game as too intense for a live action trailer (which has become something of the default for big game releases) as it parodies an attempt to make one for the game in which everything goes wrong, off-screen. It’s kind of a clever approach, and even finds a unique way to incorporate gameplay footage, but, unfortunately, it’s just too long for its own good, with the full-length online version clocking in at almost four and a half minutes. A 2:30 version will air tomorrow on Adult Swim’s Robot Chicken, and the integrated campaign will continue through the game’s October 28th release and beyond. (more…)

New Career Opportunities Daily: The best jobs in media.

We Hear: KBS+ Names New Co-Presidents

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While the press release has yet to go out, we hear that today brings news of some changes in the management hierarchy at KBS+ in New York.

In short, the agency now has two co-presidents: Matt Powell and Jonah Bloom.

(more…)

New Career Opportunities Daily: The best jobs in media.

Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

Hollywood movies aren’t usually based on prank ads, but Kevin Smith’s latest proudly is.

The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played by Justin Long) into a walrus. The inspiration for the bizarre story came from a similarly quirky classified ad from Britain that offered free housing to anyone willing to act like a walrus, in costume, for two hours a day.

“Whilst in the walrus costume you must be a walrus,” read the ad, “there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus—I believe there aer (sic) recordings available on the web—to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus.”

Smith found the joke ad online and discussed it on his podcast, reports Variety, then decided to turn it into a movie after receiving popular support for the idea on social media.

The ad’s author, Chris Parkinson of Brighton, got an associate producer credit for the movie, visited the set in North Carolina and attended the premiere in Los Angeles. He is apparently a regular writer of joke ads, though most don’t yield quite as much success—in addition to the movie, he says this one drew 400 responses.

That’s not really that surprising, though—paying rent by pretending to be a walrus actually seems like a pretty good deal.

Full text of the original walrus ad below.

Hello, I am looking for a lodger in my house. I have had a long and interesting life and have now chosen Brighton as a location for my retirement. Among the many things I have done in my life is to spend three years alone on St. Lawrence Island. These were perhaps the most intense and fascinating years of my life, and I was kept in companionship with a walrus whom I named Gregory. Never have I had such a fulfilling friendship with anyone, human or otherwise, and upon leaving the island I was heartbroken for months. I now find myself in a large house over looking Queens Park and am keen to get a lodger. This is a position I am prepared to offer for free (eg: no rent payable) on the fulfillment of some conditions. I have, over the last few months, been constructing a realistic walrus costume, which should fit most people of average proportions, and allow for full and easy movement in character. To take on the position as my lodger you must be prepared to wear the walrus suit for approximately two hours each day (in practice, this is not two hours every day—I merely state it here so you are able to have a clear idea of the workload). Whilst in the walrus costume you must be a walrus—there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus – I believe there aer (SIC) recordings available on the web – to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus. With the exception of this, you will be free to do whatever you choose, and will have a spacious double room, complete run of the house (with the exception of my bedroom and my workshop), and use of all facilities within. I am a considerate person to share a house with, and other than playing the accordion my tastes are easy to accomodate (SIC).

Due to the nature of this position I will need to audition all applicants before agreeing to take the chosen candidate on as a lodger. Please contact me if you have any questions.



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VW Teams Up With Funny or Die for Target Shopping Trip


What is a Volkswagen doing zooming around inside a Target store?

Looking for a laugh.

This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising.

Continue reading at AdAge.com

KBS NY Names Bloom and Powell Co-Presidents


MDC Partners’ KBS has named Chief Strategy Officer Jonah Bloom and Chief Information Officer Matt Powell as co-presidents of the New York office. They will also continue in their current roles.

Mr. Bloom and Mr. Powell assume responsibilities that had been handled by Ed Brojerdi, who was promoted to CEO of the New York office last month from president and co-chief creative officer there as agency CEO Lori Senecal moved up to president-CEO at MDC Partner Network and Global Executive Chairman at KBS.

Mr. Bloom, a former editor of Ad Age, joined the agency in 2011 as executive director-content strategy and later co-founded KBS’s Content Labs. He was named chief strategy officer in 2012.

Continue reading at AdAge.com

Netflix apresenta o “Domínio Público de Spoilers”

Spoiler é um tema sério aqui no B9. O Luiz Yassuda já defendeu que saber uma parte importante da história não transforma o final em algo ruim, e que ninguém deveria ligar muito para avisos de ‘spoilers a frente’. Em um Braincast dedicado ao assunto, ficou evidente que desviar de spoilers nas redes sociais têm sido praticamente impossível – uma opção seria um jejum de internet, o que nem todo mundo pode fazer.

A Netflix, contudo, é uma das principais beneficiadas dessa cultura do spoiler. Quanto mais medo de ter o seu ‘final arruinado’ por um coleguinha desavisado, maior o interesse de acompanhar a série mais rapidamente. E já que a Netflix tem o costume de oferecer temporadas inteiras de uma vez só, isso complica ainda mais a definição de spoiler: quanto tempo você precisa esperar para finalmente poder comentar a morte de um personagem principal, ou a pivotagem do caráter de outro?

Para ajudar nessa tarefa, surgiu o site “Domínio Público dos Spoilers”, que auxilia na tarefa de determinar a vida útil de cada spoiler. A partir da lista, dá para saber que contar detalhes de “Kill Bill Volume 2” ou da 6ª temporada de “Dawkson’s Creek” é considerado até que ok, enquanto seria um absurdo moral contar detalhes de episódios da 2ª temporada de “House of Cards” ou de “Orange is the new Black”.

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Além de ótimo jeito de promover os filmes e séries do catálogo da Netflix, funciona como um termômetro para quem quiser compartilhar detalhes de alguma série sem irritar os coleguinhas.

Agora, se você já faz o tipo que adora um spoiler, o site também traz os principais momentos de determinadas séries. Mas assistir é por sua conta e risco, hein?

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14 dispositivos da Apple exibem animação em um curioso videoclipe

Para divulgar o clipe da canção “Knock Knock”, a banda ucraniana Brunettes Shoot Blondes resolveu criar uma animação diferente, que acontece perpassando 14 aparelhos da Apple, entre iPads, iPhones, iPods e Macbooks.

Cada trechinho da história se passa em um dos dispositivos, com os personagens pulando de uma tela para a outra. O que surpreende é a incrível coordenação da equipe de gravação, que foi capaz de fazer os ajustes na posição de cada um dos gadgets de forma bastante precisa, gravando os dois minutos e meio de vídeo em apenas um take.

Não é como se ninguém tivesse feito isso antes, mas a execução da banda ucraniana é realmente digna de nota. Aqueles que gostarem da trilha que embala a história do casal de personagens podem baixar a música de graça no site da banda.

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Explain It Like I'm Eight: Viewability


Explain It Like I’m Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today’s topic is viewability. Defining what constitutes a viewable ad is much more complicated than you’d think, with standards dictated by 14 pages of guidelines from the Media Rating Council and IAB. Still, marketers pay for the ads that can’t be seen. But why? Below, an explanation so simple a child can understand.

Continue reading at AdAge.com

Explain It Like I'm Eight: Digital Ad Fraud


Explain It Like I’m Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today’s topic is digital ad fraud. Why does something so seemingly clear as fraud become complicated when it comes to digital ads? Below, an explanation so simple a child can understand.

Continue reading at AdAge.com

Explain It Like I'm Eight: Programmatic


Explain It Like I’m Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today’s topic is programmatic buying. You might know that the textbook definition of programmatic refers to making data-optimized ad buys in an automated fashion. But do you actually know what that means on a practical level? Below, an explanation so simple a child can understand.

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Veteran Bon Appetit Writer Named as Editor in Chief of Saveur

Adam Sachs, the writer of Bon Appetit’s “Obsessivore” column, will replace James Oseland, who has served as Saveur’s editor since 2006.



These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola’s #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after. 

Terapeak, an eBay analytics firm has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles.

“Across all #ShareaCoke bottles, just around $32,000 in eBay sales have occurred since the start of the campaign,” he says, “with individual bottle sales valued at an average of between $7 and $8 but going as high as $80—significantly higher than retail price.”

Take a look at the results below, and see if your name made the list. 



Explain It Like I'm Eight: Viewability


Explain It Like I’m Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today’s topic is viewability. Defining what constitutes a viewable ad is much more complicated than you’d think, with standards dictated by 14 pages of guidelines from the Media Rating Council and IAB. Still, marketers pay for the ads that can’t be seen. But why? Below, an explanation so simple a child can understand.

Continue reading at AdAge.com