Digital Organic Art

Dans le cadre de son projet très complet « Progress Before Perfection », Joey Camacho nous livre ici des créations digitales abstraites dans lesquelles il dépeint des éléments organiques en lévitation. Des plus réalistes au plus conceptuelles, ses créations sont réalisées à la perfection, invitant le spectateur à contempler les moindres détails pendant de longs instants. À découvrir.

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Keita Juma Ft Brendan Philip"Come Over" (2015) 3:07 (USA)

Thick and rubbery song with a nice popping bass in this track by Keita Juma. Like the black and white and light motif and the kind of gif feeling.

Country: 

Commercials: 

Por que não existem mais unicórnios?

Canal+

O Canal+, que já nos deu pérolas como as aventuras do Urso e do Armário, volta a celebrar o poder das boas histórias com um filme sobre unicórnios.

Não tem como falar muito do filme sem estragar a surpresa. Mas desta vez, em mais uma produção épica, nós voltamos aos tempos de Noé e sua arca.

Numa época de extremismos onde pessoas matam por charges não deixa de ter um pouco de coragem recontar uma história bíblica de um jeito tão fanfarrão.

Sem querer estragar o texto com spoilers, tem que ter bolas para isso.

A criação é da BETC.

Canal+

Brainstorm9Post originalmente publicado no Brainstorm #9
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Kia traz Pierce Brosnan para uma fuga diferente em anúncio do Super Bowl

pierce-brosnan-kia-superbowl

Em mais um comercial da série assista-uma-versão-estendida-do-comercial-caríssimo-que-exibiremos-no-Super-Bowl, a Kia divulgou um vídeo de 1 minuto da campanha “The Perfect Getaway”.

Com a participação do ex-James Bond Pierce Brosnan, o spot brinca com a ideia das fugas espetaculares protagonizadas pelo ator enquanto encarnava o 007 nas telonas – explosões, carros em velocidades elevadas, surpresas pelo caminho – e sugere que ele seria o personagem perfeito para uma fuga com um pouco menos de preocupações e um bocado mais de tranquilidade.

O bacana é ver Pierce ser continuamente decepcionado pelo seu agente, mas contente com a proposta – contanto que ele possa ficar com o veículo.

A criação é da David & Goliath.

pierce-brosnan-kia-superbowl

Brainstorm9Post originalmente publicado no Brainstorm #9
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Budweiser quer continuar ganhando “sem mexer no time” no intervalo do Super Bowl

bud

Quantas vezes a gente já ouviu por aí que “em time que está ganhando, não se mexe”? A Budweiser e sua agência, a Anomaly, resolveram aplicar essa ideia ao pé da letra em Lost Dog, filme da marca de cerveja que será exibido no intervalo do Super Bowl. A fórmula, já repetida, consiste em usar um tipo americano durão, mas ao mesmo tempo sensível, e focar no tipo de amizade/amor mais puro que existe: aquele que você compartilha com seu bicho de estimação.

No primeiro ano, Brotherhood mostrou o criador de Clydesdales tendo seu coraçãozinho partido quando um dos cavalos vai embora da fazenda – e sim, eu me lembro de ter chorado naquele ano com um comercial de cerveja. Em seguida, um cãozinho simpático foi adicionado à equação, em Puppy Love.

Neste último, a “terceira parte da trilogia” – segundo a Budweiser -, a impressão que se tem é que ou o tempo não passou ou eles andaram usando o PuppySwap, porque o filhote continua filhote.

Do ponto de vista crítico, é mais do mesmo. O filhote se perde – cá entre nós, a forma como isso acontece é de uma baita irresponsabilidade, quase tão ruim quanto o filme da GoDaddy -, mas no final tudo dá certo. Porque é isso que a maioria das pessoas quer: um final feliz. Devo ter criado algum calo emocional com a Bud, porque infelizmente, não me emociona mais…

bud

Brainstorm9Post originalmente publicado no Brainstorm #9
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Snap to it: Discover makes Snapchat the go-to youth media platform

If you’re not sixteen years old, you might have missed it. But this morning Snapchat flicked a switch and turned their little app into a monster youth media platform. If you’re in any form of media, advertising, publishing or social then this matters, says James Kirkham, global head of social and mobile, Leo Burnett.

Break Out the Party Hats and Confetti: It's Data Privacy Day!


Companies including Intel and Verizon are tweeting about it, Merck and Lockheed Martin are sponsors, and tech wonks say they’re ready to geek out on it.

Yet whether this year’s international Data Privacy Day leads to real awareness outside privacy and security circles remains to be seen. Today there are DPD-associated events around the country and across the globe and those concerned with data privacy issues hope they raise consumer and corporate awareness of issues that are top-of-mind this year, including the Internet of Things, data breach security and increasingly sophisticated data analytics practices.

“Privacy has had a PR problem,” said Natalie Fonseca, co-founder and executive producer of Privacy Identity Innovation, which hosted its own pii2014 conference in November. “It usually comes up in the media in one of two ways: either as part of a story about how technology is killing — or has killed — privacy, or because a company has come under fire for mishandling personal information. The hope is that efforts like Data Privacy Day can generate buzz about privacy in a different context by highlighting why it’s important for companies and organizations to be responsible data stewards.”

Continue reading at AdAge.com

Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue


Yahoo’s back — but that’s not a good thing for Yahoo.

Following its rosiest quarter since Marissa Mayer took over as CEO in July 2012, the portal saw its overall revenue sink in the fourth quarter after improving year-over-year in the third quarter for the first time under Ms. Mayer.

Yahoo’s overall revenue fell 1% to $1.3 billion in the fourth quarter, the company reported on Tuesday. The figure fell short of analysts’ estimates. The company turned a $166 million profit but that number was twice as big a year ago.

Continue reading at AdAge.com

Video: How Snapchat Discover Publishers Covered Winter Storm Juno


Snapchat unveiled its new publishing portal called Discover on Tuesday. Through Discover, publishers like CNN, ESPN and Yahoo can distribute their news coverage to Snapchat’s audience of Millennials and teens. So Ad Age took a look at how those publishers covered the biggest news story at launch: winter storm Juno.

Continue reading at AdAge.com

China's Government Just Released a Scathing Report on Alibaba


Alibaba has a “credibility crisis” fueled by a failure to crack down on shady merchants, counterfeit goods, bribery and misleading promotions on its online malls, the Chinese government said.

The scathing report by the State Administration for Industry & Commerce accused Alibaba Group Holding Ltd. of allowing merchants to operate without required business licenses, to run unauthorized stores that co-opt famous brands and to sell fake wine and handbags. Alibaba employees took bribes, and the e-commerce giant didn’t fix flaws in customer feedback or internal credit-scoring systems, the report said.

“For a long time, Alibaba hasn’t paid enough attention to the illegal operations on its platforms, and hasn’t effectively addressed the issues,” the report said. “Alibaba not only faces the biggest credibility crisis since its establishment, it also casts a bad influence for other internet operators trying to operate legally.”

Continue reading at AdAge.com

Wednesday Morning Stir

-91-year-old Senior Masters Swimmer Jurgen Schmidt stars in “Fueled by Water” spot for Speedo.

-Sprint has announced it will be running a Super Bowl ad by Deutsch during the third quarter.

-The Drum examines “What Facebook’s Occulus Rift movies means for ads.”

-According to Ian Schaefer of Deep Focus, “Super Bowl Ads Are An Irrelevance Tax.”

-Facebook is offering brands a tool to measure conversion by sales rather than clicks.

-Variety makes the case for regional Super Bowl ads.

-Mashable explores “Why Super Bowl ads never live up to the hype.”

-Papa John’s is trying to take one million orders during the Super Bowl.

No More: Delivery

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously?

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message. 

Director Sam Nicholson (the visual effects wizard for AMC’s The Walking Dead) and Stargate Studios teamed up with animal control group The Lucy Foundation to create the cute ad below, which will air Sunday on the Hallmark Channel during the Kitten Bowl. Which, in case you’re wondering, is basically Off-Broadway for Super Bowl ads. 

The commercial features rescue animals playing football, and includes over 1 billion separate images, according to the client. (It’s been submitted to Guinness to be recognized as the first Super Bowl Sunday ad to accomplish such a feat.)

We don’t want to spoil the ending, so take a look below at this bittersweet tale. Hint: It’s got something to do with the responsible deflation of balls.



Break Out the Party Hats and Confetti: It's Data Privacy Day!


Companies including Intel and Verizon are tweeting about it, Merck and Lockheed Martin are sponsors, and tech wonks say they’re ready to geek out on it.

Yet whether this year’s international Data Privacy Day leads to real awareness outside privacy and security circles remains to be seen. Today there are DPD-associated events around the country and across the globe and those concerned with data privacy issues hope they raise consumer and corporate awareness of issues that are top-of-mind this year, including the Internet of Things, data breach security and increasingly sophisticated data analytics practices.

“Privacy has had a PR problem,” said Natalie Fonseca, co-founder and executive producer of Privacy Identity Innovation, which hosted its own pii2014 conference in November. “It usually comes up in the media in one of two ways: either as part of a story about how technology is killing — or has killed — privacy, or because a company has come under fire for mishandling personal information. The hope is that efforts like Data Privacy Day can generate buzz about privacy in a different context by highlighting why it’s important for companies and organizations to be responsible data stewards.”

Continue reading at AdAge.com

Why Native Advertising Won't Overtake Traditional Ads — Yet


The chasm between editorial content and advertising is shrinking, but the waters aren’t completely muddy yet. The New York Times’ first foray into native print advertising in November through its elegant eight-page ad for Shell signifies a broader industry trend toward long-form native content. Traditionally, advertising has been siloed from editorial, with brands purchasing ad space alongside relevant content. That’s the best brands could do with the limited number of marketing options available.

Now, with the rise of native, some brands are attempting to integrate their messages directly into content, with the look and feel of an editorial piece. The native ads of today are significantly surpassing the advertorial ads of the past, visually and functionally, as a new vehicle to engage with consumers.

Given the novelty and aesthetic quality of native ads, they’re generating significant buzz in the publishing and advertising worlds, but native ads are still in their infancy and won’t overtake traditional ad approaches for several reasons.

Continue reading at AdAge.com

Watch Budweiser's Puppy Super Bowl Ad


Can a lost puppy help Budweiser find Super Bowl ad success again? Anheuser-Busch InBev on Wednesday released the 60-second Bud ad today that features the brand’s Clydesdales helping a lost pup confronted by wolves. The soundtrack is “I’m Gonna Be (500 Miles)” by Sleeping At Last. The agency is Anomaly.

The brand used eight puppies, seven females and one male, to film the spot, which was directed by Jake Scott. Budweiser will run a second 60-second ad in the game that is expected to focus on the brand’s brewing credentials.

Continue reading at AdAge.com

Night Paintings by Philippe Echaroux

Philippe Echaroux est un street artiste français utilisant la technique du light painting pour réaliser ses oeuvres. La station de Val d’Isère a récemment était la place de son terrain de jeu utlisant la tôle, la roche et la neige comme le support de son art. A découvrir.

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AT&T to Premiere Show on Snapchat Starring YouTube, Vine Celebs


A day after Snapchat formally entered the media business, the ephemeral messaging service is getting its first scripted show.

AT&T has created a scripted series called “SnapperHero” that will air episodes exclusively on Snapchat when it premieres later this quarter. AT&T claims the show will be the first scripted entertainment series to premiere on Snapchat. A Snapchat spokeswoman was unable to confirm whether that is true and said the company was not familiar with the series.

“SnapperHero” will star a handful of top online video celebrities from YouTube, Vine, Instagram and Snapchat, such as Freddie Wong, Harley Morenstein and Anna Akana. These stars will play superheroes acting out plotlines that their fans will help write.

Continue reading at AdAge.com

Meredith to Acquire Shape Magazine from American Media


Meredith, owner of Better Home and Gardens and AllRecipes, has agreed to acquire women’s fitness magazine Shape from American Media and combine it with Fitness magazine, a title that Meredith already owns.

Beginning with the May issue, Meredith will stop printing Fitness and incorporate it into Shape, a Meredith spokesman said. Subscribers of Fitness will then start receiving Shape.

Meredith is also buying Fit Pregnancy and Natural Health magazines from American Media. It will stop printing those magazines starting in May, but continue to publish their websites.

Continue reading at AdAge.com

Why Native Advertising Won't Overtake Traditional Ads — Yet


The chasm between editorial content and advertising is shrinking, but the waters aren’t completely muddy yet. The New York Times’ first foray into native print advertising in November through its elegant eight-page ad for Shell signifies a broader industry trend toward long-form native content. Traditionally, advertising has been siloed from editorial, with brands purchasing ad space alongside relevant content. That’s the best brands could do with the limited number of marketing options available.

Now, with the rise of native, some brands are attempting to integrate their messages directly into content, with the look and feel of an editorial piece. The native ads of today are significantly surpassing the advertorial ads of the past, visually and functionally, as a new vehicle to engage with consumers.

Given the novelty and aesthetic quality of native ads, they’re generating significant buzz in the publishing and advertising worlds, but native ads are still in their infancy and won’t overtake traditional ad approaches for several reasons.

Continue reading at AdAge.com