Mini Babybel: Carton

98% Milk.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Gilles Menet, Matthieu Vivinis
Copywriter: Gilles Menet
Strategic planning: Anne-Charlotte Cahne
Art Buyer: Claire Nicaise Schindler
Illustrator 3D: Antoine Magnien / Watchout
Print production: The Shop
Published: April 2014

Fox Plans Live Performance of ‘Grease’

The network is following NBC, which had success with a live production of “The Sound of Music” and is staging “Peter Pan” for the holidays.



Nissan: Scott

The 2014 GT-R. It’s that quick.

Advertising Agency: Whybin TBWA, Melbourne, Australia
Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Brent Liebenberg
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Designers: Simon Redwood, Gavin O’Brien
Finishing Artist: Gavin O’Brien
Retoucher: Kyle Black
Head Of Print Production: Tony Hall
Head Of Studio: John Lamanna

Nissan: Happy Birthday

The 2014 GT-R. It’s that quick.

Advertising Agency: Whybin TBWA, Melbourne, Australia
Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Brent Liebenberg
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Designers: Simon Redwood, Gavin O’Brien
Finishing Artist: Gavin O’Brien
Retoucher: Kyle Black
Head Of Print Production: Tony Hall
Head Of Studio: John Lamanna

Nissan: The quick brown fox

The 2014 GT-R. It’s that quick.

Advertising Agency: Whybin TBWA, Melbourne, Australia
Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Brent Liebenberg
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Designers: Simon Redwood, Gavin O’Brien
Finishing Artist: Gavin O’Brien
Retoucher: Kyle Black
Head Of Print Production: Tony Hall
Head Of Studio: John Lamanna

Contagious Tune: Now Live TV Musicals Come to Fox


Fox is taking a cue from NBC with plans for its own live musical production.

A three-hour production of “Grease” is set to air in 2015 on Fox, the network said on Monday.

NBC generated buzz and big audiences last December with its live version of “The Sound of Music,” staring Carrie Underwood. Her performance was panned in some quarters but the production averaged a whopping 18.5 million viewers.

Continue reading at AdAge.com

Travel Photography by Kate Holstein

La photographe Kate Holstein nous présente cette série de photos, caractérisée par la douceur, le silence et l’apaisement. Une gamme de couleurs dans des tons principalement clairs et pastels qui apaisent le regard. Les paysages sont variés, mais l’ambiance reste la même dans chacun de ces clichés.

Travel Photography by Kate Holstein 5
Travel Photography by Kate Holstein 10
Travel Photography by Kate Holstein 6
Travel Photography by Kate Holstein 7
Travel Photography by Kate Holstein 1
Travel Photography by Kate Holstein 9
Travel Photography by Kate Holstein 8
Travel Photography by Kate Holstein 2
Travel Photography by Kate Holstein 11
Travel Photography by Kate Holstein 3
Travel Photography by Kate Holstein 4

Cochonou: Customs, 10

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 9

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Booking.com Celebrates Women Who Love to Vacation Without Their Men

booking_com_horse_solo.jpg

Hmm. Celebrating the notion that loving couples don’t truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand’s own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

In the The 30-second ‘Brianless’ we hear the story of Jen, who loves her partner Brian, but doesn’t necessarily love the same type of holiday he does.

‘Brianless’ will air across the UK and US, as well as on Booking.com’s YouTube channel, from today, Monday 28 April, 2014. It will air in Australia and Canada in May.

Cochonou: Customs, 8

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 7

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 6

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 5

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 4

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 3

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 2

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

Cochonou: Customs, 1

The French never travel without their Cochonou.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Benoit Bescond, Julien Bredontiot
Copywriter: Julien Bredontiot
Photographer: Benoit Pailley
Art Buyer: Sylvie Reveillard
Retoucher / Print production / Production / Post-production: The Shop
Director: Xavier Elie
Producers: Benjamin Auberdiac, Valerie Montiel
Sound Direction: Benjamin Calemard, Vincent Nayrolles
Sound production: The Shop
Published: March 2014

After Nailing New York, ClickZ Live Heads to Toronto

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So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.

Day one was kicked of with a keynote by Randi Zuckerberg who touched on the effect digital is shaping people’s lives and how marketers can and must adapt to meet these changes. She spoke about the notion of brands becoming media companies and distributing content which resonates with customers and prospects. She covered ten media trends that are changing how marketers must market such as the maker movement and the growing importance of visual media.

Breakout sessions covered topics such as 5 Ways to Improve Your Paid Media Campaigns, whether or not big data is working for marketers, 9 tips right from the mouth of Google on how marketers can improve their performance marketing, how video can increase engagement, how you can spy on your competitors to overtake them, an examination of ad copy testing which can help lead to improving engagement and much more.

We were there and captured all the action and excitement in photos.

The next ClickZ Live will take place in Toronto May 14-16 and will feature a keynote from Twitter Canada Managing Director Kirstine Stewart and four tracks of sessions including Paid, Owned/Earned, Integrated and Business Intelligence.

Check it all out here.

The CW Will Get Some Help From CBS in Upfronts


The CW will head into this year’s upfronts with the backing of CBS.

The broadcaster, which is a joint venture between CBS and Warner Bros., will work with the eye network to coordinate and share resources in research and other areas, the companies said today. The alliance will extend beyond upfront season, when TV networks pitch their upcoming seasons to ad buyers and negotiate over ad time.

The networks will continue to set pricing independently and will not share proprietary information supplied by clients, according to the joint statement. Rob Tuck, exec VP-sales, The CW, will continue to report to CW President, Mark Pedowitz, but with added direction from Jo Ann Ross, CBS’s president of network sales.

Continue reading at AdAge.com