Advertising Agency: Age McCann, Tallinn, Estonia
Creative Director: Kaarel Grepp
Art Director / Copywriter: Vladimir Loginov
Account Mananger: Kadrin Visse
Photographer: Liis Anton
Published: February 2014
Cause James never said, “up the treble on the screaming baby.
Advertising Agency: Ogilvy & Mather Johannesburg, South Africa
Executive Creative Director: Mariana O’Kelly
Creative Director: Mike Martin
Art Director: Tammy Retter
Copywriter: David Krueger
Retouchers: Nick van Renen, Neil Webb
Photographers: Michael Lewis, Nick van Renen
Additional credits: Jane Paoli
Published: December 2013
Cause Elvis wasn’t like, “more newsboy. We need more newsboy.
Advertising Agency: Ogilvy & Mather Johannesburg, South Africa
Executive Creative Director: Mariana O’Kelly
Creative Director: Mike Martin
Art Director: Tammy Retter
Copywriter: David Krueger
Retouchers: Nick van Renen, Neil Webb
Photographers: Michael Lewis, Nick van Renen
Additional credits: Jane Paoli
Published: December 2013
Cause Kurt didn’t say, “that last take, that one with the dog.”
Advertising Agency: Ogilvy & Mather Johannesburg, South Africa
Executive Creative Director: Mariana O’Kelly
Creative Director: Mike Martin
Art Director: Tammy Retter
Copywriter: David Krueger
Retouchers: Nick van Renen, Neil Webb
Photographers: Michael Lewis, Nick van Renen
Additional credits: Jane Paoli
Published: December 2013
(TrendHunter.com) The newest and hottest thing in urban fashion right now is digital print sweaters.
With garment technology moving forward, digital fabric printing has become easier for labels to afford and…
A TV commercial for “Lietuvos draudimas” – the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand – reliability. It’s a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success.
Advertising Agency: Adell Taivas Ogilvy, Lithuania
Creatives: Renata Šarkauskait?, Tomas Kasparavi?ius
Director: Jovan Todorovic
DOP: Vladan Pavic
Set designer: Kotryna Bal?i?nait?
Costume stylist: Karolina Stasiul?
Soundtrack: Vytautas Rasimavi?ius, Egl? Sirvydyt?
Production company: Somefilms
Published: October 2013
No one needs to know what happened on Valentine’s day.
Advertising Agency: Noah’s Ark Communications Limited, Nigeria
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Deputy Creative Director: Bamidele Ariyo
Art Directors: Tolu Bamgbose, Kazeem Lawal, Kanso Ogbolu
Copywriter: Tobi Williams
Illustrators: Kazeem Lawal, Kanso Ogbolu
3D: Kanso Ogbolu
Published: February 2014
No one needs to know what happened on Valentine’s day.
Advertising Agency: Noah’s Ark Communications Limited, Nigeria
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Deputy Creative Director: Bamidele Ariyo
Art Directors: Tolu Bamgbose, Kazeem Lawal, Kanso Ogbolu
Copywriter: Tobi Williams
Illustrators: Kazeem Lawal, Kanso Ogbolu
3D: Kanso Ogbolu
Published: February 2014
The American author Dan Brown recently visited Amsterdam to promote his new bestseller Inferno. Online retailer bol.com believes it is possible to create a more intimate experience online and therefore asked Dan Brown to take part in the first online signing session of his career. The Da Vinci Code author agreed to take part in this exclusive signing session straight away.
During a chat session, a select group of people were able to chat to the author one at a time, and ask him to sign a copy of Inferno. There was a special, limited-edition copy of the book for the occasion.
Ad agency DDB Brussels came up with the idea for the online signing session and bol.com had already used it successfully during the Antwerp Book Fair. At this event, bol.com customers could have their books signed during a chat session with bestselling authors, including Jeroen Meus and Luc Deflo. The promotion gave online shopping a sense of intimacy for the first time. It was a success, so an online signing session has now been held in the Netherlands too.
Advertising Agency: DDB, Brussels, Netherlands
Creative Director: Peter Ampe
Creatives: Danny Vissers, Geert Desager
Accounts: Francis Lippens, Kaat De Brandt
Strategic team: Dominique Poncin, Maarten Van Daele
Head of digital: Geert Desager
Online Project Manager: Simon De Pauw
Web design: Arnaud Hemrouille
Web development: Christophe Gesquière
Production video: Farmboy
Published: February 2013
(TrendHunter.com) Publish showcases the 2014 Spring/Summer collection and it is everything you would expect. The Southern California brand names the collection ‘Good Fellers.’ The collection is a cross…
Criado em parceria com o estúdio britânico Universal Everything, o aplicativo Polyfauna não traz músicas novas ou afins, mas foca em uma experiência que transcende som, cores, interação e espaço.
“Uma colaboração experimental que do interesse em experiências com computadores e nas criaturas imaginárias do nosso subconsciente”. – Thom Yorke, em post de lançamento
O conteúdo é uma “viagem” em primeira pessoa, onde mergulha-se em um mundo sombrio que revela uma natureza misteriosa a partir do movimento do celular, e também formas geométricas criadas com o toque dos dedos do usuário.
Além do trajeto subjetivo e sensorial, há alguns elementos de jogo como seguir um ponto vermelho que aparece de tempos em tempos na tela. Também é possível fazer uma captura da imagem que se forma, como uma oportunidade de guardar o momento exato de uma experiência tão abstrata que dificilmente se repetirá novamente. Todas as imagens capturadas vão para uma galeria no site da banda.
“Your screen is the window into an envolving world.”
As artes são inspiradas em desde paisagens e geometrias pintadas por JW Turner e Peter Doig aos experimentos eletrônicos de Karl Sims.
Um mergulho no universo da banda, a experiência fica completa com passagens da música “Bloom” do disco The King of Limbs como trilha sonora.
Polyfauna está disponível de graça para iOS e Android.
Post originalmente publicado no Brainstorm #9
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With Comcast proposing to buy Time Warner Cable, other companies that own cable networks are watching nervously, and may look to consolidate.
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Translation founder-CEO Steve Stoute has added muscle to his independent agency with two major executive hires: Chief Creative Officer John Norman, a celebrated agency veteran who most recently served in the same post at TBWA/Chiat/Day, Los Angeles, and President Nils Peyron, former CMO at Toms Shoes.
A Cáritas da Alemanha resolveu chamar a atenção para as consequências de nossas ações no cotidiano, em um filme criado pela BBDO Proximity de Dusseldorf. A ideia é mostrar como a globalização nos conecta uns aos outros, destacando como uma decisão tomada no seu quintal irá se refletir no quintal alheio.
Globale Nachbarn – ou simplesmente Vizinhos Globais – mistura elementos de live action e stop-motion para conscientizar as pessoas sobre a importância da responsabilidade individual no dia a dia, usando exemplos simples e que fazem parte da vida de todos nós.
A produção leva a assinatura da Cobblestone.
Post originalmente publicado no Brainstorm #9
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Outdoor, Print
KIA
Kia Cerato 2014 branding campaign. Brief: Kia is introducing the new 2014 Cerato model for people aged 22+ in a bold way to create hype and positive word of mouth around the new model. Simple Sentence and what they want to convey in this campaign: Kia Cerato is totally new – striking beauty that will move the senses.
Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Senior Art Director:Mahmoud Alkhawaja.
Senior Graphic Designer:AbdelRahman AlKhateeb.
Copywriter:Naser AlKhalaileh, Adam Ferman
Illustrator:Mahmoud Alkhawaja., Emad Khayyat.
Photographer:Stock Images
Acount Handler:Dara Al Faqih
(TrendHunter.com) This beautiful Henry Hargreaves photography series recreates the last meals of death row inmates for his new melancholic ‘No Seconds’ photo series.
Capturing what they ate in a no-…
Hengki Koentjoro, spécialisé dans l’art de la photographie en noir et blanc dont nous avons déjà parlé sur Fubiz, réalise cette série d’images entièrement dédiée aux paysages. L’artiste retranscrit son émotion et la puissance de la nature par l’utilisation du contraste noir / blanc. Plus de détails dans la suite.
Em Três Solteirões e um Bebê, de 1987, há uma cena em que Peter, personagem de Tom Selleck, está lendo para o bebê uma matéria que narra uma luta de boxe, como se fosse um conto de fadas. Ao ser questionado sobre isso, ele explica que não importa sobre o que ele está lendo, importa o tom de voz que ele adota. Essa história foi a primeira coisa que veio à minha mente quando vi as imagens de Movies R Fun, livro “infantil” de Josh Cooley que reúne cenas clássicas do cinema.
Esqueça O Mágico de Oz e Alice no País das Maravilhas. A inspiração aqui está longe de ser infantil, e vai de Alien a O Iluminado, passando por O Poderoso Chefão, Pulp Fiction, Instinto Selvagem e O Silêncio dos Inocentes, para citar alguns.
É claro que a ideia de ser um livro infantil é discutível. Na prática, a única coisa que realmente lembra as obras dedicadas às crianças é o traço de Josh Cooley, que trabalhou durante 10 anos na Pixar criando storyboards. Ainda assim, vale dar uma olhada nos trabalhos do artista.
Post originalmente publicado no Brainstorm #9
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Citroën
A non original part is literally a bomb that can explode anytime in your car.
Advertising Agency:Havas Worlwide, São Paulo, Brazil
Creative Director:Sidney Braz, Celio Salles
Art Director:Cristian Firmino
Copywriter:Felipe Araujo
Illustrator:Big Studios
Lucky Generals has been appointed by Paddy Power to extend its campaign against homophobia in football.
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