Best-of Paper Art on Fubiz

Pour l’année 2014, nous avons décidé de vous présenter des sélections de créations précédemment publiées sur Fubiz autour de thématiques différentes chaque mois. Voici notre première sélection sur le « Paper Art », insistant sur les œuvres et projets les plus rafraichissants. Le tout est à découvrir dans la suite.

2014 Calendar With Flavours by Nearly Normal Craft.

Exploded Views by Zim & Zou.

Paper Craft Castle by Wataru Itou.

BBQ of Paper by Zim et Zou.

Bone-A-Day by Wendy Wallin Malinow.

New York by Eiko Ojala.

Paper Art by Fideli Sundqvist.

Paper Craft Sculptures Of Food by Maria Laura Benavente.

Paper Dragon by Ink Studio.

Paper Sculptures by Rogan Brown.

Paper Sculptures Map by Matthew Picton.

Paper Typography by Sabeena Karnik.

Impressive Paper Origami by Nguyen Hung Cuong.

The Me Bird Animation by 18bis Studio.

Drawing with Paper by Lobulo.

Laser Cut Paper by Eric Standley.

3D Paper Sculptures by Calvin Nicholls.

Happy 2014 from Fubiz.

17 3D Paper Sculptures
16 Laser Cut Paper
15 Drawing with Paper
14 The Me Bird
13 Impressive Paper Origami
12 Paper Typography
11 Paper Sculptures Map
10 Paper Sculptures by Rogan Brown
9 Paper Dragon
8 Paper Craft Sculptures Of Food
7 Paper Art by Fideli Sundqvist
6 New York by Eiko Ojala
Paper Art
5 Bone a day
4 BBQ
2 Exploded Views
1 2014 Calendar
3 Paper Craft Castle
18 Happy 2014

Connected bottles, wearable tech and Gallic pride on display at Pernod Ricard innovation day

Innovation developed in the last three years accounts for 25% of Pernod Ricard’s organic growth. To highlight the top 100 projects and flag up innovations to come, yesterday the French spirits company brought journalists, analysts and partners together for an ‘innovation day’ in Paris themed around ‘The Future of Conviviality’.

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

 

New Career Opportunities Daily: The best jobs in media.

How to Do Content Marketing Like A Superhero

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This is the most informative and enjoyable white paper you will ever read on the topic of content marketing. We’ve read it and it’s awesome. And it has comics! What more could you want?

So what’s it all about? Find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.

In this eBook, you will find:

  • An examination of the new buyer’s journey and marketing’s new role
  • A content marketing comic book (yes, a comic book)
  • A side by side comparison of old-school vs. content-powered marketing
  • Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!

Download this super cool eBook now and learn how you can use content marketing to achieve what matters most in marketing: new customers and sales.

Quietly Amazing Subaru Ad Is About So Much More Than a Girl Changing a Flat Tire

This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it. Odessa's beautiful "I Will Be There" plays throughout ("If you ever need someone to hold you/I will be there/Standing by your side"), and I can't help but inwardly cheer her on. I won't give this one away; you need to watch it for yourself. It's good. Really good. Another winner from a company that tells these kinds of stories particularly well.


    



Fox conta a história da República de Zubrowka para promover “The Grand Budapest Hotel”

“The Grand Budapest Hotel”, novo filme de Wes Anderson, só estreia em 7 de março (4 de abril no Brasil), mas até lá a Fox lhe convida a aprender um pouco sobre a idílica República de Zubrowka.

A cidade fictícia, que abriga o hotel que dá título ao filme, tem seus detalhes históricos, políticos, culturais e artísticos organizados no belo site Akademie Zubrowka. Rico em conteúdo e design, a página revela também o passado dos personagens criados por Wes Anderson, além de trazer trechos da trilha sonora.

“The Grand Budapest Hotel” conta as aventuras de Gustav H, concierge do famoso hotel entre duas guerras, e Zero Moustafa, o ajudante que se torna seu amigo. A produção foi filmada em três diferentes aspectos (1.33, 1.85, e 2.35), distinguindo assim o três períodos de tempo em que a trama se passa.

Se você se interessou pela história e/ou é fã de Anderson, pode ir preparado para o cinema estudando o akademiezubrowka.com.

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The Media Equation: As I Was Saying About Web Journalism … a Bubble, or a Lasting Business?

Ezra Klein’s decision to leave The Washington Post for Vox Media reflects the growing influence of new players in online journalism.

    



Thomas M. Sherak, Head of the House of Oscar, Dies at 68

During a three-year term as president of the Academy of Motion Picture Arts and Sciences, Mr. Sherak sought younger and more diverse members and began a drive to build a museum of world film.

    



Instagram ‘Belfie’ Sensation Jen Selter Lands Another Endorsement Deal

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Jen Selter, the New Yorker whose amazing ass brought her fame and now fortune on Instagram, has — as we knew would happen — signed yet another marketing partnership deal. This time, it’s Cirrus Fitness, a fitness equipment manufacturer.

If you haven’t heard, or have been living under a rock, a couple years ago Selter began working out. She noticed it was firming up her body, most notably, her butt. So she decided to post posterior pictures, of belfies, to her Instagram account. She now has 2.2 million followers. Most probably following for reasons entirely separate from fitness-related purposes.

Of her new deal with Cirrus, Selter said, “I believe in motivational fitness. Cirrus equipment has personality, it is fun and it will help people be active. Cirrus makes great durable products that I’m proud to share with my followers, and I can’t wait to start developing my line of products.”

Selter already has deals withNew York water brand NY20 as well as nutrition supplement company Game Plan Nutrition.

According to the agreement, Selter will collaborate on a custom Jen Selter line of fitness products to launch later this year, focusing on helping all levels of fitness enthusiasts achieve their healthy lifestyle goals. Selter will use Cirrus products and will promote the brand on her social media channels by sharing workout tips and videos, featuring Cirrus Fitness yoga/exercise mats, stability balls and medicine balls in workout programs. Selter will also host product giveaways via her social media channels.

Impressive Photos of Baby Animals

Pour un documentaire appelé « Extraordinary Animals in the Womb », le producteur Peter Chinn de la chaîne National Geographic a utilisé des scanners à ultrasons et des minuscules caméras pour capturer toutes sortes de bébés animaux dans l’utérus. Des débuts de vie animale à découvrir dans la suite de l’article.


Dauphin.

Eléphant.

Chihuahua.

Serpent.

Requin tigre.

Ours polaire.

Chiot.

Chiot.

Chiot.

Pingouin.

Requin Ctron.

12 Requin Citron
11 Puppy
9 Puppy
8 Ours Polaire
7 Requin Tigre
10 puppy
6 Serpent
5 Penguin
4 Guépard
3 Elephant
1 Chihuahua
2 Dauphin

Op-Ed: The Evolution of the Community Manager

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We’ll try to take a quick breather from the Super Bowl madness and provide this op-ed from Natalie Marsan, media director/community management at MRY. As you can gather, community management is the topic at hand and we will let our newest scribe drop some science.

Community Management is no longer a job title. It is a discipline. In fact, it is a new discipline born out of disruption. So, four years into Community Management Appreciation Day, where does this discipline fit in the industry? What does the career ladder look like? Why should you care?

As Community Management evolves, so must the roles within the discipline. If you can say ‘yes’ to any of the following statements, the likelihood that one community manager (CM) will be able to do the job is erroneous. An entire Community Management department might be in your business’s future.

?        Your brand has a large customer base and communities spread over multiple owned channels.

?        You service multiple markets, potentially in different regions of the world.

?        You are seeking new forms and innovative solutions for capturing customer insights, and you think social media is a likely place for gathering those insights.

?        You have diverse customer segmentations.

?        Your brand has a broad share of voice in your industry.

?        You think the future of customer service is more sophisticated than just solving issues as they emerge.

A Community Management department will include not only CM’s and a Director of Community, but most likely a senior CM and potentially a supervisor, as well. While the CM’s themselves have the unique position of being on the frontlines with customers, they also need to remain at ground level. More senior roles within the discipline will have the sensibility of a CM, but also the hindsight of what works and what doesn’t – as well as the luxury of the bigger picture perspective. The most senior team member will need to maintain a bird’s eye view of the health of a community, as well as where the brand stands in broader conversations online.

Ultimately, the most senior role ensures, or more accurately obsesses, that the community is driving value to the brand and that the brand is driving value to the community members. These CM leaders also:

?        Bring a strategic focus to the community management discipline; ensuring insights from the community are driving strategic decisions over time.

?        Set new standards and further enhance best practices uniquely tailored to their (or their client’s) business.

?        Draw out key insights from the highest-yielding content and trends in community voices and sentiment. Conceptualize and optimize content accordingly.

?        Ensure that relevant team members are getting the information they need, deciding on roles and responsibilities, and overseeing day-to-day operations. They keep a close watch on the frontline to make sure the entire team is adhering to strategy.

continued…

New Career Opportunities Daily: The best jobs in media.

Bicycle Chain Dog Sculptures – These Realistic Dog Sculptures Are Made Entirely of Bicycle Chains (GALLERY)

(TrendHunter.com) These dog sculptures aren’t just your average animal sculptures. These sculptures are made out of one of the most unusual materials you will see in any modern sculpture: bicycle chains.

For…

Indians Take Washington Redskins to Task Over ‘R-Word’

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Well here’s a powerful message from the National Congress of American Indians that celebrates the plight, achievements, attitude and history of the American Indian. The two minute video shares a collage of Indians, their place in America and pays tribute to their tribal names.

All throughout the video, created by goodness Mfg., we are given words that describe these proud people. At the end we are asked why a national football team still uses a derogatory word, referred to as the “R Word” by native Americans, as its name and mascot.

If only this were running during the Super Bowl.

Startup Makes Really, Really Really, Bad Version of Apple’s 1984 to Promote Launch

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Don’t watch this. Just don’t. Unless, of course, you want your warm-hearted memories of Apple’s Super Bowl spot, 1984, to be forever sullied. Aspiration, some financial services start up for the masses, is leveraging the 30 year anniversary of Apple’s famed 1984 Super Bowl commercial by, well, by pissing all over it with what they feel is a much-needed message regarding the state of finance.

We guess the financial market does need a kick in the ass and we hope Aspiration can deliver. But, please, leave the classics alone

Zeller Joins Up with Possible

zellerdentsuYes, to quell the Spy line, we can confirm that Evan Zeller, who has spent the last two years on the freelance circuit, working with Microsoft for Razorfish among other duties, has landed a full-time gig as director of strategy at Possible Worldwide, which he’s actually been working with for the past several months. In his new official role, Zeller’s working with Mitsubishi and new business efforts for Possible, the global network that was launched by WPP three years ago. Prior to his freelance gig, Zeller worked on the strategy side with the likes of Goodness Mfg., Modernista! and Night Agency.

New Career Opportunities Daily: The best jobs in media.

Study: Consumers Don’t Know What AdChoices Privacy Icon Is


That consumer education campaign touting the ad industry’s privacy program? Well, to use industry parlance, it didn’t exactly move the needle.

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance’s AdChoices icon — the little blue triangle seen primarily in targeted display advertising — indicates efforts to help people understand the program have had little impact.

The AdChoices icon sparked 6% awareness among survey participants in 2013 compared to 5% in 2011, reported Parks Associates.

Continue reading at AdAge.com

88 Stylish Patrick Demarchelier Editorials – From Ballet Teacher Editorials to Sporty Tribal Fashion (TOPLIST)

(TrendHunter.com) Fashion photographer Patrick Demarchelier is truly a luminary in his field. He is one of the most well-known photographers in fashion and has shot for pretty much every style magazine that matters…

Puppy Falls For Clydesdale in Buddweiser Super Bowl Ad

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OK, then. This Anomaly-created Super Bowl Budweiser commercial, Puppy Love, is bound to bring tears to the eyes of those easily moved by puppies and cheesy love stories. Reprising his role from last year’s Brotherhood spot, Don Jeanes in the role of Clydesdale trainer, is visited by the puppy of a neighbor, model Melissa Keller, who runs an adoption center.

You see the puppy has a thing for Jeanes’ clydesdale and simply cannot stay away. In the end, the clydesdales gang up on the puppy’s would be adopter and force him allow the puppy to return to his love.

It’s all very Clydesdale-esque with Passenger’s Let Her Go fueling the spot’s emo qualities.

Multiple Exposures Photography in Taxi

Issui Enomoto est un chauffeur de taxi mais aussi photographe. Traversant les villes japonaises, notamment la nuit, ce dernier parvient à capturer des moments uniques, jouant sur les multiples expositions avec talent pour délivrer des clichés d’une grande sensibilité, à l’esthétique toujours recherchée.

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Relevance Has a Deadline: How To Be Ready for Real-Time Marketing


When a period TV series from the 1960s closely resembles today’s agency and client staff model, perhaps it’s time for a change.

Today, real-time marketing has become one of the most powerful methods of storytelling for brands. With new digital trends also comes a new set of expectations. For brands, the two critical consumer expectations for content are immediacy and relevance. In order to engage in a conversation, or start one, a brand needs to understand these two expectations. Unfortunately, today’s agency and brand infrastructure is not conducive to the requirements of real time marketing.

NewsCred worked with six DigitasLBi leaders to compile wisdom on what it takes to get real-time marketing right. According to DigitasLBi’s Eric Korsh, VP/Group Director of Brand Content, here are the four things that need to change.

Continue reading at AdAge.com