Le réalisateur freelance Stéphane Benini a réalisé cette superbe vidéo sur Le? Banquet de C2C à l’occasion des « Red Bull Art of Motion » sur l’île de Santorini en Grèce qui s’est tenue en septembre dernier. Elle réunit de manière dynamique les meilleurs free-runners de multiples nationalités.
Se você já passou pela situação de ser mal-interpretado alguma vez na vida, especialmente em um outro país e em outro idioma, o filme da agência Fred & Farid para a Société Générale certamente vai despertar lembranças.
A ação se passa na China, quando um jovem francês tenta se comunicar com a atendente de uma casa de câmbio. O pedido dele é simples: “me dê o dinheiro agora”. Primeiro, pede em francês, depois, em inglês. Sem sucesso, tenta a mímica e, por último, faz o que qualquer pessoa com a tecnologia de um tradutor no bolso faria: escreve a frase no celular e mostra para o outro ler.
O problema é que nem sempre o resultado é o esperado, especialmente quando o interlocutor não entende direito o pedido. E é aí que a confusão começa…
A mensagem da Société Générale é que, se você quer estudar no exterior, melhor ter um serviço financeiro que entenda você. Sem erro.
Post originalmente publicado no Brainstorm #9
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Details are hazy at this point, but as mentioned above, sources familiar with the matter confirm that Crispin Porter + Bogusky has taken over ad duties for Turkish Airlines, the carrier that last we recall brought us an amusing campaign starring two of the greatest in their respective sports, Kobe Bryant and Lionel Messi. The ad dubbed “Legends on Board” was created by hometown agency Alametifarika, though we haven’t received word if said agency participated in the review for the Turkish global account. We’ll keep you posted if and when we have more info.
New Career Opportunities Daily: The best jobs in media.
Dale Bornstein, senior partner and director-global practices at Omnicom’s Ketchum, will succeed Margi Booth as CEO of New York-based consumer PR shop M Booth.
Ms. Booth, who founded the shop in 1984, will assume the role of chairman and will continue to be “hands-on,” she told Ad Age. Both she and Ms. Bornstein will report directly to Tim Dyson, CEO of parent company Next Fifteen.
“After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level,” said Ms. Booth. “We need fresh thinking in an ever-changing landscape.”
The Direct Marketing Association (DMA) has welcomed confirmation that the Royal Mail will be privatised, arguing the move will help to create increased competition in the sector.
For their first rebranding effort in 40 years, Meineke has enlisted the help of YouTube sensation Robby Novak, better known as “Kid President.” Novak is cast as Meineke’s “Kid Mechanic” for the new campaign “Drive A Little Smarter,” developed by Pitch, which features television spots, outdoor, print and digital marketing. But the rebranding doesn’t stop there, extending even to a new logo and uniforms.
The short TV spots — “Transmission,” “Oil Change” and “General Car Care” — are simple yet effective (and propelled by music from a certain Devo member). “Drive A Little Smarter” (which also functions as Meineke’s new tagline) seeks to educate customers on how short-term maintenance can prevent long-term issues (and thus save you money). They seem to be built around Novak’s natural charm and funny facial expressions, with an almost off-the-cuff feel. Banking on Novak’s charm and familiarity seems like a pretty safe bet, after all this is a kid who has tacked up over 20 million YouTube views. Novak doesn’t stray far from the humorous optimism he perfected with his viral YouTube work for SoulPancake, and his familiarity should work to Meineke’s advantage, keeping TV viewers in the room when they recognize “Kid President.” Child actors can go from charming to annoying pretty quickly, but it’s hard to imagine anyone hating on the winsome “Kid Mechanic.” I’m sure the comments section will prove me wrong, though. Credits and second video after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
NBC Universal’s global head of advertising sales Chris Shaw has joined rival network Viacom International Media Networks as executive vice president and managing director of sales division, Be Viacom.
And here we go again, party people. In case you missed the Campaign report this morning, Nigel Jones, who has served as group chairman/chief exec of Publicis UK for the past five years, is the latest to join up with Carter Murray and crew at Draftfcb, where he will assume a global strategy role. And wouldn’t you know it, we’ve obtained another memo sent from DFCB’s global CEO to staff regarding Jones’s arrival as well as the appointment of another. Take heed of this latest opus, dubbed “Planning for Success,” below and after the jump.
”I am writing this a little sooner than planned because, unfortunately, the news below has leaked in the U.K. press today. I thought it important to update you immediately on a great addition to our team.
I am sure we all believe that best-in-class strategy and planning are essential for our success looking forward. In welcoming our new global Chief Strategy Officer Nigel Jones to the team, I believe our global planning capabilities – which are strong in some markets but need to be more consistent in several others – will make a significant leap forward.
Nigel is one of the smartest people with whom I have ever worked – and in the strategy and planning arena, he is an absolute standout with a humbling track record. He is a quite exceptional, curious, thoughtful and determined person, one who always brings some unique perspective to any conversation. I know that he is going to make an immediate impact on our clients and our culture here.
So you can understand him better, I would like to share a few things that show the many dimensions of Nigel Jones:
- Nigel was a semi-professional chess player through his time at Oxford University. He only gave it up when he realised that he would never quite make it to becoming a grand master. He will bring this same intelligent, thought-through approach to any business and brand problem that clients bring to us.
- Nigel ran BMP DDB’s Planning capability during the period when that agency helped redefine brand planning for our industry. To give some perspective to the quality of his department back then, several top CSOs in the U.S. and Europe today worked with and for Nigel.
- During his time in charge of Planning, BMP DDB was Campaign magazine’s “Agency of the Year” three times; it won four times as many IPA Effectiveness Awards as any other agency; it pioneered the introduction of econometrics and the numerical measurement of advertising effectiveness; and it introduced an observational research function – using state-of-the-art digital video techniques to record and then analyse actual consumer behaviour (as opposed to attitudes and claimed behaviour).
- Nigel started a music blog called “A barrel of nails.” This site now has a cult following worldwide and Nigel has become a regular on festival stages at the invitation of avid fans. (Please do not pester him for tickets – I got there first.) We often talk of the importance of music for brands and creative work, and now we have another aficionado in our midst.
Nigel’s full bio will be on our website soon, where you will also see that over his career he has had an absurdly strong new business track record, and extensive management experience as the CEO of three different agencies. Nigel briefly ran Draftfcb in the U.K. before being poached by Publicis, so he is actually a returning member of the Draftfcb team.
I hope that many of you have a chance to welcome Nigel in person soon. I feel very fortunate to have him as one of my key partners on the global leadership team moving forward.We are also fortunate to have another well-respected and talented agency veteran like Vita Harris taking on a new role at the agency. As EVP, Strategic Planning, she will work on key global initiatives spanning research and planning to get to better, more insightful work, reporting into Nigel.
Vita has made significant contributions to our global network, especially in recent years. She is not just respected for her great thinking and the results she produces but also, as I have heard from many sources, because of her passion for our business and her integrity that run deep. Whilst remaining a key partner on our global leadership team, Vita and I are also exploring an exciting new initiative that would take advantage of her many talents…but we will save that news for another note!
Best as ever,
Carter”
New Career Opportunities Daily: The best jobs in media.
Mondelez has signed a marketing deal that will see Twitter staff based at the Cadbury-owner’s global offices, including in the UK, Brazil, India and the US.
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer will be secretly tracking shoppers by their mobile phone signals and linking the data with their transactions and home addresses.
Speaking at the D2 Digital Dialogue conference in Cincinnati Sept. 11, Julie Bernard, the retailer’s senior VP-customer strategy, said marketers should speak up more often and forcefully to defend data use and counter negative media coverage. But she said they also need to show restraint.
“The media has spun this story so negative, and it’s really a shame that people in our positions have not taken a more dominant position on speaking on the macro and micro economic benefits of delivering relevancy by responsibly using customer data,” said Ms. Bernard during a question-and-answer period to an audience of more than 300 marketers and agency executives. The event was organized by Macy’s analytics firm Dunnhumby USA and the Cincinnati chapter of the American Advertising Federation.
We’ve been deluged with tips over the last 12 hours that bi-coastal agency KSL Media, shut the doors of all of its offices including the main operations in NY and LA. Perhaps the writing was on the wall as last we heard from KSL, which was just a couple of weeks ago, CEO Hank Cohen and president David Sklaver both left the agency. Calls to the NY office this morning were left with an automated message that “your call cannot be completed as dialed.” Hmm. From what we gather via the tips we’ve received, KSL has declared bankruptcy and from what those on the Spy line say, “all employees terminated with no severance.” KSL was founded over 30 years ago and worked with clients including UGG and Guitar Center during the span. We’ll keep you posted if we find out more.
Update: Yes, sources familiar with the matter tell us that the decision was made yesterday to close their doors.
–Update 2: Here is the Chapter 11 announce that KSL is bankrupt. We’re hearing that certain issues with a higher-up may have had something to do with it. link
New Career Opportunities Daily: The best jobs in media.
What’s in a name? Plenty when the future of a beleaguered college sports conference depends on creating a new brand and logo from scratch, said Mike Aresco, commissioner of the new American Athletic Conference.
The new AAC — or “The American” as it prefers to be called to avoid confusion with the Atlantic Coast Conference — was born earlier this year as the legal successor to the old Big East Conference. During the realignment craze that reshaped college sports from 2010-2013, the Big East was torn apart as schools seeking more TV money jumped to other conferences. In the final blow, seven basketball-centric schools voted to break away last year and form their own “new” Big East conference.
Under the deal finalized this year, the so-called Catholic Seven got to keep the 34-year-old Big East brand name.
(TrendHunter.com) If you have been looking for a new way to travel, then the S-Walker Board is something to get excited about.
A cross between a skateboard and a Segway, this board takes the best features of each…
Spécialiste de l’anamorphose, Georges Rousse nous propose des exemples magnifiques de cette figuration éclatée dans les espaces. Avec une création visible que d’un seul point de vue précis, l’artiste français continue de nous émerveiller avec des oeuvres d’une grande beauté à découvrir dans la suite.
Coca-Cola has sought to recreate the rhythm of the Rio Carnival with its song for the 2014 FIFA World Cup in Brazil, ‘The World Is Ours’.
Topshop has tied up with sound-based sharing technology platform Chirp to give consumers exclusive behind-the-scenes access to its forthcoming autumn/winter collection fashion show.
You might’ve heard this yesterday, but here’s the verbatim memo from now-official Draftfcb global CEO, Carter Murray, regarding staff. You might have read about Elyssa Phillips‘s appointment as global creative manager, but there’s also Jonathan Harries. From what we’ve been told by sources in the know, Harries until recently had been planning to leave the agency at the end of this year. As part of that transition, we’ve been told that Harries, despite being named executive advisor, global creative back in Oct. 2011 at DFCB, was still parting ways. Well, now what we’ve got some clarification on the exec, who, among other things, is consulting on Mondelez at Draftfcb and is behind the agency nabbing the Beiersdorf account, eventually running it globally after it was consolidated with Draftfcb following the pitch against TBWA at the end of 2010. Here you go from the Murray himself:
“To Everyone at Draftfcb
Re Two Great PeopleOne of the enjoyable parts of this job is recognizing great people. This note is about two individuals who have worked incredibly hard at this agency for many years and whom I have asked to take on more responsibility on behalf of all of us.
I do not know how to work without a strong creative partner and, more importantly, I do not believe that this agency should operate for one day without a Global Chief Creative Officer. In Jonathan Harries we have someone who can do this role flawlessly: someone who respects, attracts and motivates great talent. Jonathan is also someone whom many clients have expressed great respect for over his career.
In my early conversations with Jonathan, his passion for this company and his care for our people and our clients run deep. I have found that we also have similar points of view on great work, and on the importance for us to get this consistently out the door in every office.
Looking forward, Jonathan will lead the charge, with my full partnership and support, to make sure that we have an unfair share of creative talent, that we are unwavering in making certain that we never rest in getting the best creative solutions in front of our clients, and that we apply our creativity more effectively to build our client base further.
The other person that I have asked to step into a larger role is Elyssa Phillips.
Elyssa is someone who has worked tirelessly at FCB and later Draftfcb for 20+ years. Most recently she has managed to help build the creative network in the company. Awards are not everything, but they are a good measure of progress, and if you speak to anyone in our creative community, you will hear that she has been a pivotal part of the agency doubling its performance in Cannes for the last three years.
Since meeting Elyssa, she has always spoken of and put others before herself. She has demonstrated the hardest thing in a global role – to make a difference through earned respect and persuasion, not through force of title.
Elyssa knows and loves this agency and, together with her very broad skill set, is a huge asset for us. So I have asked her to become our Chief of Staff.
Elyssa will be a sounding board for me on key decisions and also a driving force to make sure that I and the global leadership team are as effective as possible in our jobs. She will also remain in her role to help make sure that we are relentless in constantly wanting to improve our creative product and in managing our network’s creative community.
There is a lot to do in the coming months and I believe that having these two people in these roles will make us a stronger and better place. If you have a moment, I hope you will have a chance to congratulate them.
Best as always,
Carter”
New Career Opportunities Daily: The best jobs in media.
Vodafone UK has ended a five month-long search for a new consumer director with the appointment of Virgin Media digital entertainment director Cindy Rose.
“Extracting only what’s good for you.”
Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Art Director: Supparat Thepparat, Naphol Chantapakorn
Copywriter: Pattarapong Lapjarupong
Producer: Virayut Khunvithayapaisal
Production Company: Montage Studio
Photographer: Ekarat Wisuttiwan
Retoucher: Kornthon Anantananukun, Supicha Tiptamool
Illustrator: Somkiat Nathiworasit
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
