Publicis/Omnicom: An Autopsy
Posted in: UncategorizedThe world’s largest mega-merger is over before it began–and on the morning after the big breakdown, we have a fairly clear sense of the factors that doomed this would-be deal.
The Wall Street Journal broke the news last night with a joint statement from Messrs. Levy and Wren, who called the uncoupling conscious:
“The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups.”
Their stories quickly and predictably diverged, however.
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