Hasta La Creative!

The very phrase “advertising with Google Glass” may seem like a contradiction, but Kenneth Cole recently became the first brand to do just that with the help of Men’s Health magazine and New York-based digital agency Ready Set Rocket, which collaborated with Cole’s in-house creative team on a Glass-powered project to help launch its new fragrance “Mankind.”

We spoke to Ready Set Rocket co-founder and Chief Strategist Alex Lirstman and Robert Genovese, VP of integrated marketing at Kenneth Cole, to learn more about the campaign. (Genovese has also worked in the agency world as a media planner at Wieden+Kennedy and associate media director at MPG.)

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