Hasta La Creative!

The Drum reports that Droga5 New York named Rob Trostle to the newly-created position of executive design director. In the role, Trostle will be responsible for overseeing and expanding the agency’s design department as well as directing his team’s creative focus.

Trostle arrives from Golden Arm — “an alliance of branding experts and award-winning directors…cultivating powerful stories and compelling experiences for forward thinking brands” — where he was a founding partner and creative director.

Prior to launching that venture, he was a freelance designer, working with agencies such as BBDO, McCann, SS+K and Big Spaceship. Before going freelance, Trostle served stints as a design director with Mother and, briefly, Anomaly.

Of the new appointment, Trostle writes:

“Given Droga5’s breadth of work and innovative approach, I am greatly looking forward to leading the design department in continuing to deliver integrated, strategic, and compelling creative work across all disciplines.”