Saatchi, Team One to Open Shop in Texas for Toyota and Lexus


Publicis Groupe’s Saatchi & Saatchi and its agency Team One will be opening offices in Dallas for Toyota and Lexus.

The move is a way to ensure that Publicis Groupe keeps the decades-long accounts after news broke in April that Toyota was moving its U.S. sales and marketing headquarters to Plano, Tex., from Torrance, Calif. Most of Toyota’s 5,000 Torrance-based employees will be affected, and the move will take about two years to complete.

Toyota and its luxury brand Lexus are handled out of the Saatchi and Team One offices in the Los Angeles area, and Saatchi’s sole client in Los Angeles is Toyota.

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