See Jennifer Hudson in American Family's Regional Super Bowl Spot
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American Family Insurance unveiled its regional Super Bowl spot today, starring award-winning artist Jennifer Hudson. The spot expands on the insurer’s existing advertising by encouraging people to follow their dreams.
The ad is set in a classic ’40s diner and features Ms. Hudson singing a heartfelt rendition of “O-O-H Child.” Alongside her are five real “dreamers,” including a paralegal, a human resources manager and substitute teacher, an entertainer and teaching artist, who were featured in teaser videos. The ad closes on the tagline: “Insure carefully, dream fearlessly.” It was filmed by Jake Scott, who also directed Budweiser’s Super Bowl spot called “Lost Dog.”
“Our mission is to inspire, protect and restore dreams,” said Telisa Yancy, VP-marketing at American Family, in a statement. “We take this very seriously and hope that people will walk away from this commercial recognizing that we are committed to be the champion of dreams.”
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