Aug
27
Subway Taps BBDO as New Creative Agency
Posted in: Uncategorized
Subway has tapped Omnicom’s BBDO to handle its advertising after a review.
The Omnicom agency will replace Boston-based MMB, which has long handled Subway’s work. Other agencies involved in the review include Interpublic Group of Cos. shops the Martin Agency and McCann Erickson.
The agency change comes as the company is trying to rebound from an estimated 3% decline in U.S. sales last year, its first decline in years. It also comes after Subway’s longtime pitchman, Jared Fogle, was investigated by federal authorities in early July. Last week, Mr. Fogle said that he would plead guilty to child pronography and for paying for sex with minors.
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