Three Key Trends in Marketing to a Misunderstood Demographic — 'Gen Edge,' aka Gen Z


Marketers have invested heaps of time — and ad dollars — over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help them wrap their minds around the mores of a new generation: “Gen Edge.”

Who are they? And how do we talk to this group?

The first question is far simpler to answer than the second. Those of us who track consumer culture are still in the midst of studying Gen Edge’s social behaviors.

Continue reading at AdAge.com

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