Apr
27
Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer
Posted in: Uncategorized
Yahoo is throwing the kitchen sink at NewFronts advertisers looking to spend more money on digital video but unsure if that money will buy them the same number of eyeballs they would have received on TV.
At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo’s global news anchor Katie Couric.
A Yahoo spokeswoman declined to say when the new shows will premiere or whether all of them are expected to premiere this year.
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