Hasta La Creative!

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A Adobe lançou o VideoGigaGAN, um modelo generativo de inteligência artificial capaz de melhorar a resolução de vídeos em até oito vezes. Desenvolvido pelos pesquisadores da Adobe, o VideoGigaGAN promete superar outros métodos de Super Resolução de Vídeo (VSR), oferecendo detalhes mais finos sem introduzir distorções visuais comuns em outros modelos. ? Equilíbrio entre qualidade …

Leia Adobe divulga projeto de IA que transforma vídeos desfocados em HD na íntegra no B9.

There’s a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It’s a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the…

Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,…

As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a “leave no trace” approach. This is because the issue is all at once highly prioritized and also highly scrutinized, from consumers to C-suites. As a result, organizations often delegate it to the responsibility of…

After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for the decision, with Ross “having…

Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation, Delta has crafted a culture that deeply resonates with both its employees and passengers. Its culture is not just about air travel; it’s about creating a…

https://docs.google.com/document/d/1LkUb6FI2EQGGmL7OEUrN8nhRhAmHOsLosWXSMuWArDA

With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding “food tech” origin story. But as it turns out, the positioning fell flat with consumers, contributing to a two-year decline in sales as recently reported in Good Food Institute’s State of the…

When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, “You’ve got to realize that all money is not created equal. Even though they both may be $100 bills, the strings attached to them (or the people attached…