Hasta La Creative!

Athlon Media has moved quickly to buy Sunday supplements, as they are called, and will be carrying out sweeping changes in rate bases to paper stocks.

Executives at the UBS Global Media and Communications Conference in New York forecast steady growth of 4.8 to 5 percent in ad spending next year.

The magazine and cosmetics company are paying more than $2 million to sponsor of the New Year’s Eve celebration in Times Square.

Marketers are studying the best way to reach shoppers as more online traffic stems from mobile devices.

The collaboration between the two companies underlines how media giants are increasingly collaborating on content-marketing efforts.

A venerable cough drop brand that had all but disappeared tries a reintroduction and product expansion.

Mr. Parsons, who portrays the genius nerd Sheldon Cooper on the comedy series, is featured in a campaign that is scheduled to begin on Monday.

America’s largest pizza seller is confronting sagging sales by overhauling its 56-year-old brand with revamped recipes, a new catchphrase and a series of cheeky television spots.

“Going for great” is the theme of an American Airlines campaign highlighting an effort to strive for greatness.

As an executive at a furniture company in North Carolina, Jason Harris discovered how well video could sell and decided to start an online video network dedicated to home décor.