A Secret Agent Runs Into Customer Service Problems in GS&P’s Latest for Adobe

Adobe has made a habit of releasing new comedic spots from agency Goodby Silverstein & Partners for Advertising Week in New York and this year is no exception. “Secret Agent” is part of the agency’s ongoing “How’s Your Customer Experience?” campaign,  coming on the heels of “Billion Dollar Contract” earlier this month.

The spot, shot on location in Budapest, promotes Adobe Marketing Cloud as a hotel’s poor customer service lands one secret agent in a lot of trouble. Fresh off terminating his mark, the Bond-style character goes to check into the private penthouse he ordered with the hotel’s app, but then the hotel uses a bunch of apps, and the receptionist can’t seem to find any reservation under Hunter. He argues that the confirmation email was sent to his app, but she points out that marketing handles emails. When he pulls out the promotion he printed out from the website, she informs him that “promotions are on a different system” and things just go downhill for him from there.

Perhaps it’s just a symptom of the agency exploring similar themes for Adobe for so long, but something about the spot feels a little tired. It pales in comparison to the best of GS&P’s work for the client and feels more forced than its recent predecessor, even while hitting some of the same marks that have made similar entries memorable.

“Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands—the lack of connection between their different communication channels—can translate to a very serious problem for customers,” Alex Amado, vice presoident of experience marketing at Adobe, told Adweek

“When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike,” added GS&P creative director Will Elliott. “We wanted to show that all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.”

Advertising Week audiences will become well acquainted with the ad by the end of the week, as it’s set to run some 75 times before Advertising Week panels. There’s also an accompanying social media activation on site at Advertising Week. From there the spot will roll out in select markets to Comcast and DirecTV subscribers. 

Credits:
Client/Company: Adobe
Title of Creative Work: “Secret Agent”
Agency: Goodby Silverstein & Partners
Creative
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
ACD/Art Director: Andrew Livingston
ACD/Copywriter: Simon Bruyn
Production
Director of Production: Tod Puckett
Senior Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Zack Piánko
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma, Andrew Mak
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Junior Communication Strategist: Nicole Bruno, Catherine Kim
Business Affairs
Business Affairs Manager: Heidi Kileen
Production Company
Company name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kathy Rhodes
Head of Production: Mercedes Allen Sarria
Head of Production: Rachel Glaub
Director of Photography: Nicolas Karakatsanis
Production Designer: Tunde Csaki
Editorial Company
Company name: Arcade Edit
Managing Partner: Damian Stevens
EP: Crissy DeSimone
HOP: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Alexa Atkin
Telecine
Company name: The Mill NYC
Colorist: Fergus McCall
Senior Colour Producer: Natalie Westerfield
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Production Coordinator: Alex Benavente
Shoot Supervisor: Chris Mortimer
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: Edward Black, Kelsey Napier
Music
Company name: Woodwork Music
Sound Design
Company name: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton
Mix
Company name: Barking Owl
Mixer: Morgan Johnson

Adobe's Cheeky New Clothing Line Celebrates Some of the Worst Stock Photos Ever

If you’ve ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you’re in luck. Try some Adobe Stock Apparel on for size.

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A ‘Billion Dollar Contract’ Signing Goes Wrong in GS&P’s Latest for Adobe

In Goody, Silverstein & Partners newest spot for Adobe, a fictional basketball player named Anton Miller is about to sign a billion dollar contract with fictional professional basketball team the Cincinnati Sabers. The team’s executives and lawyers meet Miller and company in a conference room as Miller waits for them to provide a seemingly endless array of signatures before it’s his turn to sign.

While he’s waiting, he receives, and accepts, an offer from an opposing team. Bad news for Cincinnati. The spot concludes with the line “How’s your customer experience? We can help.”

The spot manages to promote the Adobe Sign feature, as well as Adobe’s customer service offerings in general with the exaggerated illustration of manual signatures gone wrong. Coming on the heels of April’s “Snake Bite,” it’s the latest in the series of reliably clever efforts from Goody, Silverstein & Partners for the brand, injecting humor into a category where you wouldn’t expect it. While “Billion Dollar Contract” may not live up to some of its predecessors it’s still a welcome addition to the campaign, and is about as entertaining as a spot for an e-signature platform gets. The spot will make its broadcast debut on TNT during the network’s launch of the NBA season, which begins October 25.

Credits:
Client: Adobe
Chief Marketing Officer: Ann Lewnes
VP, Experience Marketing Group: Alex Amado
Executive Creative Director: Steve Gustafson
Sr. Creative Director for Video: Dan Cowles
Director of Advertising and Production: Joel Giullian
Title of Creative Work: “Billion Dollar Player”
Live Date: 9/12/16
Agency: Goodby, Silverstein & Partners
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Jasper Yu
Art Director: Stefan Copiz
Copywriter: Alex Maleski
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Production Coordinator: Rachel Newman
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Zack Piánko
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Brand Strategist: Andrew Mak
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Junior Communication Strategist: Chloe Bosmeny
Business Affairs Manager: Heidi Killeen
Director of Music: Todd Porter
Reset (Production)
Director: Adam Hashemi
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jenn Ingalls
Head of Production: JP Columbo
Producer: Michelle Currinder
Rock Paper Scissors (Editor)
Producer: Charlyn Derrick
Editor: Olivier Bugge Coutte
Barking Owl (Music)
Sound Designer – Michael Anastasi
Mixer – Patrick Navarre
Music – Barking Owl
Creative Director – Kelly Bayett
The Mill (Post FX)
Senior Producer: Will Unterreiner
2D Lead: Tara Demarco

 

Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

Don’t lose business because you’re still using tedious pen-and-paper legal instruments, says a new ad from Adobe.

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GS&P, Digital Artists ‘Make a Masterpiece’ with Adobe Stock Footage

Goodby Silverstein & Partners launched a new campaign for Adobe entitled “Make a Masterpiece.”

For the campaign, the agency worked with four digital artists, who recreated lost, damaged or stolen artistic masterpieces using Adobe Stock footage. Indian artist Ankur Patar tackled Rembrandt van Rijn‘s “The Storm on the Sea of Galilee”; U.S. artist Mike Campau took on Karl Friedrich Schinkel‘s “Cathedral Towering Over a Town”; Ecuadorian artist Karla Cordova was tasked with recreating Frida Kahlo‘s “The Wounded Table” and French artist Jean-Charles Debroize wrestled with Caravaggio‘s “Saint Matthew and the Angel.”

In the below spot, Patar outlines his creative process, which included using some 236 stock images, including inserting his own image into the piece. It’s a pretty fascinating look at what such digital artists can do with Adobe Stock, as Patar explains how he takes some features from a shot of one person and combines them with another to create the image he wants. “This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock,” he comments.

While only Patar’s project is featured in the spot, details of the other “Make a Masterpiece” works can be found on the campaign website, including time-lapse videos of their creation and artist bios. 

“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” GS&P associate partner and creative director Will Elliott told Adweek.

Credits:
Client: Adobe Systems
Title of Creative Work: Make a Masterpiece

Ad Agency: Goodby, Silverstein & Partners

Creative
Co-Chairmen: Rich Silverstein and Jeff Goodby
Executive Creative Director: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson

Production
Director of Graphic Services: Jim King

Account Services
Managing Partner: Robert Riccardi
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Aliza Niewood

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Jr. Communication Strategist: Chloe Bosmeny
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen 

These Photoshop Experts Are Good, but How Good Are They in Photoshop 1.0?

Today’s Photoshop sorcerers can do practically anything to an image, but do their powers extend all the way back to the software’s original release?

Clearly not, as you can see in the video below. E-learning site CreativeLive asked several expert editors to try their hand at 1990’s Adobe Photoshop 1.0, which lacked a vast majority of the features designers and photographers rely on today.

The clip is meant to celebrate Photoshop’s 25-year evolution, which is displayed quite clearly through the users’ many failed attempts to find their favorite shortcuts and tools. It also highlights how user experience and convenience have shaped Adobe’s approach to new features. (The ability to undo more than once is clearly appreciated by all.)

Via PetaPixel.



GS&P Celebrates 25 Years of Photoshop for Adobe

Goodby, Silverstein & Partners launched a new ad celebrating 25 years of Photoshop for Adobe, entitled “Dream On.”

The 60-second spot will make its broadcast debut this Sunday during the Academy Awards. “Dream On” is set to the Aerosmith song of the same name, and takes more than a few cues from the track’s lyrics. Celebrating Photoshop’s use in art, design and especially film, the spot is colorful, vibrant and overall a great demonstration of what the program can do. Given the content of the ad, and the ubiquity of the editing software in Hollywood, its placement during the Academy Awards couldn’t be more appropriate.

“It’s a tribute to the amazing creatives who have used this product and helped us evolve it and conceive of even greater uses,” Alex Amado, Adobe’s senior director of creative and media, told Adweek. “And we want to challenge the next generation of designers and artists and photographers and moviemakers to dream even bigger, and we’ll help them get there.”

Credits:

Client: Adobe
Project: Photoshop 25th Anniversary – “Dream On”
Length: 60 seconds

Product: Adobe Photoshop

Agency: Goodby, Silverstein & Partners
Co-Chairman/Creative Director: Rich Silverstein
Creative Director: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Director: Sam Luchini, Roger Baran

Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen

Account Director: Joel Giullian
Account Manager: Cassi Norman
Account Manager: Chelsea Bruzzone

Brand Strategy Director: Anne Faricy

Director of Communications Strategy: Christine Chen
Senior Communications Strategist: Joe Gruchacz
Communications Strategist: Victoria Barbatelli
Jr. Communications Strategist: Tara Hughes

Production & Postproduction

Director: Brady Baltezore, Mike Landry

Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Cristina Matracia
Editor: Grant Surmi
Asst. Editor: Arielle Zakowski

Color: Chris Martin @ Spy Post

Graphics Company: eLevel Studios
Executive Producer: PJ Koll
Creative Directors: Brady Baltezore, Mike Landry
Producer: Luke Dillon

Artists: Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman

Final Mix: Dave Baker

Photoshop Effects Artists: Sam Nordemann, Kleber Lacher, Philip Chudy

Hawthorne Direct Names New CEO

L.A.-based “full service Brand Response ad agency” Hawthorne Direct has named Jessica Hawthorne-Castro its new chief executive officer.

Hawthorne-Castro was promoted from VP of operations and client services to COO in June 2013; this move marks her second executive jump in less than a year.

The press release names the agency’s new chief officer as a member of the “‘next generation’ of brand marketing experts”; earlier this month she moderated a “Women in Advertising” panel sponsored by Digital Hollywood that included execs from Adobe, WongDoody, SapientNitro and others.

Hawthorne-Castro is the daughter of agency founder Tim Hawthorne, who was inducted into the Direct Response Hall of Fame in March.

New Career Opportunities Daily: The best jobs in media.

Sagmeister & Walsh transforma processo criativo do logo da Adobe em concurso de TV

A Adobe procurou o estúdio Sagmeister & Walsh pedindo uma interpretação artística de seu logo. Eles até vão entregar o trabalho, mas resolveram transformar o processo em um competição à lá programa de auditório.

Os sócios do escritório – Stefan Sagmeister e Jessica Walsh – precisam recriar a marca da Adobe através de diferentes tipos de materiais nada convencionais, de bolo a piñata, que são definidos conforme giram a roleta. Um júri, formado por profissionais de outros estúdios e empresas, votam nas melhores criações.

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Adobe

Até agora foram publicados dois episódios do programa, no segundo eles precisam criar de olhos vendados. O resultado é curioso, e o processo de criação é bem mais divertido – aposto eu – do que o dia a dia de trabalho em qualquer agência.

Assista acima o primeiro desafio, e abaixo o segundo:

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The Adobe Logo by Alex Trochut

L’artiste Alex Trochut, dont nous avons déjà pu vous parler à plusieurs reprises sur Fubiz, a réinventé avec talent et créativité le logo de la marque Adobe. Le rendu obtenu est le résultat de mélanges usant de différentes techniques et matériaux, comme le Neverwet, produit hydrophobe.

Alex Trochut Portfolio

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The Adobe Logo by Alex Trochut1

Adobe revela quem realmente presta atenção nos comerciais do Super Bowl

A Adobe resolveu provocar os anunciantes do Super Bowl revelando quem é que realmente presta atenção nos comerciais exibidos nos intervalos do grande jogo. Game Day tem criação da Goodby Silverstein & Partners e, de certa maneira, lembra um pouco o estudo divulgado pela Communicus, indicando que apenas 1 entre 5 anúncios veiculados durante a final da NFL realmente vendem alguma coisa.

Aqui, a família está toda reunida acompanhando o jogo, quando começa o intervalo. Em slow motion, as pessoas vão reagindo diante dos comerciais, como se fosse algum lance imperdível – provavelmente o sonho de qualquer anunciante/agência. Na tela da televisão, um anúncio que coincidentemente lembra o da Subway exibido ontem à noite.

Até que… a realidade acontece.

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Photographer’s Time-Lapse Footage of Iceland Is the Most Beautiful Thing You’ll See Today

Photographer Stian Rekdai's gorgeous collection of time-lapse images of Iceland is so incredible, it could easily be a tourism ad—or a sales clip for the equipment he used. Rekdai and crew spent three weeks in September wandering around Iceland, taking pictures with Nikon cameras and lenses, then using LRTimelapse, Adobe Lightroom and Adobe After Effects for all the postproduction stuff. The end result is a bright, vibrant piece of work that really shows off Iceland's harrowing beauty, which sometimes borders on unearthly.


    

Adobe mostra o que acontece quando não se avalia direito as métricas de uma campanha

A Adobe diz que realizou uma pesquisa com profissionais de marketing e a conclusão foi alarmante. Segundo a empresa, mais da metade dos profissionais da área não tem ideia do que estão fazendo. Bem, não usaram esses termos, mas em resumo revelam o óbvio: Todos querem bons números para colocar no relatório, mas não sabem fazer uma leitura adequada desses resultados.

Através de uma empresa fictícia de enciclopédias, a Adobe ilustra – com bom humor – toda uma cadeia de consequências quando métricas de uma campanha online não são avaliadas profundamente. O comercial promove o Marketing Cloud, um conjunto de ferramentas para auxiliar o monitoramento de publicidade digital.

A criação é da Goodby Silverstein & Partners.

Adobe

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Adobe Shows You the Colorful, Weird, Scary, Brilliant Faces of ‘The New Creatives’

Adobe just passed the 1 million subscriber mark for its Adobe Creative Cloud and is celebrating with this eye-catching spot from Goodby, Silverstein & Partners—a salute to "the new creatives" in art and advertising.

"Creatives today do a little bit of everything, from illustration to filmmaking to Web design," says GSP associate creative director Will Elliott. "We wanted the spot to celebrate how all these different disciplines are coming together."

The spot features a series of artists whose work is projected across their faces. The artists include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was crowdsourced from Behance.

The soundtrack is "Default" by Django Django. Full credits below.

CREDITS
Client: Adobe
Spot: "I Am the New Creative"
Campaign: "The New Creatives"
Agency: Goodby, Silverstein & Partners

Creative
Co-Chairman, Creative Director: Rich Silverstein
Associate Creative Director: Will Elliott
Senior Art Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran

Production
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Cat Reynolds
Director of Graphic Services: Jim King

Account
Associate Director, Account Management: Todd Grantham
Account Director: Joel Giullian
Account Manager: Varoon "V.J." Jain
Assistant Account Manager: Laura Black

Strategy
Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Brendan Robertson

Media
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Nicole Richards

Production Company: eLevel Films
Director: Brady Baltezore
Executive Producers: P.J. Koll, James Horner
Producer: Chris Whitney
Director of Photography: Juli Lopez
Stills Camera: Claude Shade

Postproduction: eLevel
Post Producer: Katharine O'Hara
Visual Effects Supervisor: Nathan Shipley
Animation: Jessica Gibson
Editor: Erik Johnson
Assistant Editor: Quinn Moticka


    

Pegadinha da Adobe faz Photoshop ao vivo no ponto de ônibus

Você está parado no ponto de ônibus e, rapidamente, sem nenhum aviso, aparece estampado na publicidade ao lado. Em Estocolmo, uma ação da Adobe para mover o seu Creative Day, fez exatamente isso.

A pegadinha de Photoshop ao vivo envolvia uma van com fotógrafo escondido e Erik Johansson manipulando as fotos na hora para serem exibidas no ponto de ônibus.

Com quase 10 milhões de views, a ação já se tornou um hit online. Criação da agência sueca Abby Norm.

Adobe Bus Stop
Adobe Bus Stop
Adobe Bus Stop

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Adobe Live-Photoshops People Into Bus-Stop Ads in Ambush That’s Actually Not Awful

The notion of being secretly photographed, digitally manipulated and publicly displayed might make some folks shudder. But the furtive surveillance in Adobe's "Street Retouch" stunt, via Swedish agency Abby Norm, seems almost jolly. While waiting at a Stockholm bus stop, people were surprised and, judging by the video below, mostly delighted to see themselves Photoshopped by retouch wizard Erik Johansson (operating from a nearby van) into various scenarios on a seemingly typical outdoor ad panel. One particularly crabby-faced gent steals the show, his sour demeanor sweetening as he watches himself transformed into a city-smashing monster on the electronic billboard a few feet away. The guy winds up smiling, and like others caught up in the stunt, promoting Adobe Creative Day this Tuesday, he snaps a picture of the panel as a keepsake. Unlike more malevolent ad stunts that hinge on provoking fights, flight or just plain fear, this prank gives more than it takes—instant gratification, a novel and positive experience and a cool product demo. So, despite the invasive setup, the stunt succeeds because the people involved seem less like "targets" and more like partners in the campaign. That righteous vibe pervades the highly viral clip (9 million views since Friday) and helps put viewers in the picture about Adobe's creative potential.

    

Adobe Creative Cloud

Adobe a confié à RocknRoller TV la création d’une vidéo expliquant leur innovation « Adobe Creative Cloud ». Produite par Studio B Films, cette superbe vidéo mêlant animation 2D et 3D est en partie l’œuvre du directeur artistique Paul Clements. Une belle création à découvrir en vidéo dans la suite de l’article.

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Mais uma mágica do Photoshop: Redução de tremidas

Não importa o preço da sua camera, em algum momento o estabilizador de imagens pode te deixar na mão. As indesejáveis fotos tremidas geralmente podem estar arruinadas, mas uma nova função do Photoshop pode resolver.

A Adobe revelou, no vídeo acima, o filtro Shake Reduction, que está sendo desenvolvido para a nova versão do mais popular software de manipulação de imagens. A intenção é salvar fotos borradas, principalmente aquelas tiradas com condições insatisfatórias de iluminação.

Adobe Photoshop Shake Reduction

Levando em conta a demonstração, feita pela gerente de produto Zorana Gee, parece incrível. Não custa lembrar que o vídeo que anunciava o Content Aware do CS5 impressionou e viralizou na época, mas na prática não é essa coca-cola toda.

Como sempre, talento na hora de produzir o material original continua sendo fator decisivo. Ainda bem.

Adobe Photoshop Shake Reduction

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Adobe – Eternal Return

Colin Trenter présente un film qu’il a pu réaliser chez Autofuss pour le lancement de la suite Adobe CS6. Appelée “Eternal Return”, cette vidéo réussie fait mention des origines techniques du cinéma et notamment du zéotrope. A découvrir dans la suite.



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Previously on Fubiz

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Podia ser magia negra, mas é o Photoshop CS6

Quem se impressionou com o Content Aware do CS5, não deve esperar mais nada para ver Bryan O’Neil Hughes, Gerente de Produto do Photoshop, falar frases hipnóticas no vídeo acima.

Ele mostra a evolução do Content Aware, e não é só essa coisa de estica e puxa. Preste atenção na parte em que ele seleciona – sem trabalho algum – uma moça de vermelho e arrasta para outro lugar

Pra você que já passou horas fazendo path no Photoshop, é a realização de suas preces. Tenho certeza que quando o mundo acabar vamos pagar por esse tipo de bruxaria.

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