Dubai International Film Festival: by Leo Burnett Dubai

The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden

diff_01_asiaafrica

 

diff_02_clappers

diff_03_filmreel diff_04_burjalarab

diff_05_directorschair

diff_06_dubaimetro

diff_07_horse

diff_08_palmjumeirah

diff_09_burjkhalifa

 

 

 

The post Dubai International Film Festival: by Leo Burnett Dubai appeared first on desicreative.

National Geographic : Wild Month : Leo Burnett Dubai

Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Senior Art Director: Rafael Augusto
Senior Copywriter: Sunny Deo
Communications Manager: Lara ElBarkouki
Communications Supervisor: Layal Nammour
national-geographic-abu-dhabi-wild1

The post National Geographic : Wild Month : Leo Burnett Dubai appeared first on desicreative.

Masoom Night School by Curry Nation

Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriter: Sushant Dharwadkar
Illustrator: Ajit Goud
Studio: 
Vishal Pawar
Account Executives: Nagessh Pannaswami, Sheryl Roche

 

jallianwala_baug_massacre

 

shivaji-afzal

 

 

The post Masoom Night School by Curry Nation appeared first on desicreative.

Breezy Light Weight Jewellery by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Art Director / Copywriter: Leela Ram
Junior Art Director: Brahama Prasad
Studio: Set Fire

neck

The post Breezy Light Weight Jewellery by Chirpy Elephant appeared first on desicreative.

Taste for Life by Curry Nation

Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriters: Priti Nair, Sushant Dharwadkar
Illustrator: Sachin Ghanekar
Account Executives: Nagessh Pannaswami, Sheryl Roche
Studio: Vishal Pawar, Satish Bansode

kathakali_2400

rakshasi_2400

 

The post Taste for Life by Curry Nation appeared first on desicreative.

ReeLabs by PointBlank

Hope stems from here.
Stem cells found in the Umbilical Cord and Cord blood have the potential to treat life-threatening renal disorders apart from a host of other degenerative conditions. By choosing to bank them, you not only secure your child’s future but also that of your entire family.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Head: Sujeesh Sukumaran
Copy Head: Dr. Sapna Punjabi?
Art Directors: Sandesh Pawar, Pankaj Bhatia
Copywriters: Smruthy Nair, Guruguhan Iyer, Sherry Italia
Account Executive: Tulsi Bhandari?
Graphic Designer: Nilesh Sawant
Photographer: Nikhil Shivdikar

reelab-01

reelab-02

reelab-03

 

The post ReeLabs by PointBlank appeared first on desicreative.

MTV Kamasutra by Happy, Bangalore

Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak

finally_bicolour2

finally_generic1

hw_bighead1_copy

 

hw_generic3\hw_generic10

The post MTV Kamasutra by Happy, Bangalore appeared first on desicreative.

Xolo Mobile buy McCann Ericksson

Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea

afrikaans_to_punjabi

english_to_swahili

tibetan_to_arabic

The post Xolo Mobile buy McCann Ericksson appeared first on desicreative.

Triplus by Metal Communications, Cochin

Advertising Agency: Metal Communications, Cochin, India
Creative Director: Satish Bhasakran
Dust Artist: Jithin Kumar
Art Director: Prasad Te
Copywriter: Parvathi Rajmohan
Photographer: Subhash Maheshwar

ad_boy0

ad_girl1

The post Triplus by Metal Communications, Cochin appeared first on desicreative.

SunKroma by PointBlank

Advertising Agency: Point Blank, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Director: Sarthak Sawant
Copy Head: Dr. Sapna Punjabi
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Shilpa Karania
Account Executive: Tanvi Parkar

sunkroma_lip_balm_-_soldiers_

The post SunKroma by PointBlank appeared first on desicreative.

TOI Literary Carnival by AdSyndicate

Advertising Agency: Adsyndicate Services Pvt. Ltd.
Advert title(s): TOI Literary Carnival: Booklovers
Creative Directors: Vinay Saya, Utkal Mohanty, Anand Venkatram
Art Director: Vinay Saya
Copywriters: Utkal Mohanty, Anand Venkatram
Photographer: Deepak Vijay

TOI Literary Carnival ad 1

 

TOI Literary Carnival ad 3

The post TOI Literary Carnival by AdSyndicate appeared first on desicreative.

Bausch & Lomb by Point Blank, Mumbai

Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Pankaj Bhatia, Krishna Kumkar
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Ruchelle Dias
Account Executive: Shreyas Pinglekar

travoflo_shopping

travoflo_travelling

travoflo_working

The post Bausch & Lomb by Point Blank, Mumbai appeared first on desicreative.

Sunkroma by Point Blank

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar

 

sunkroma

The post Sunkroma by Point Blank appeared first on desicreative.

Moov by Point Blank

Advertising Agency: Point Blank Advertising, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Graphic Designer: Nilesh Sawant
Illustrator: Melting Mints
Copywriters: Sherry Italia, Guruguhan Iyer, Smruthy Nair
Senior Copywriter: Dr. Sapna Punjabi
Account Manager: Ruchelle Dias
Account Executive: Vinita Singh

moov_express_hands

moov_express_legs

The post Moov by Point Blank appeared first on desicreative.

Just Dial by McCann

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Nobin Dutta, Talha Nazim, Rohit Devgun
Copywriter: Talha Nazim
Account Planner: Bhakti Malik
Illustrator: Twinbrains.in

professionals_1

professionals_2

professionals_22

The post Just Dial by McCann appeared first on desicreative.

Panasonic by Scarecrow

Advertising Agency: Scarecrow Communications, Mumbai, India
Creative Directors: Raghu Bhat, Manish Bhatt, Kapil Tammal, Ashok Lad, Mukesh Jadhav
Art Director: Mukesh Jadhav
Copywriters: Mukesh Jadhav, Sarvesh Raikar, Lowel Giddmon
Illustrators: Mukesh Jadhav, Sanal P.V
Photographer: Kunal Kampani
Image Retoucher: Sachin Matkar
Production Studio: Cocktail Art
Account Manager: Arunava Sengupta

 

boat_compose

factory_compose

The post Panasonic by Scarecrow appeared first on desicreative.

Zircon by BEI Confluence

Advertising Agency: BEI Confluence, New Delhi, India
Chief Creative Officer: Anwar Abbas
Creative Supervisor: Sonu Chandra
Copy Supervisor: Manish Ranjan
Art Director: Sonu Chandra
Copywriters: Sayan Mazumder, Sidharth Ghosh
Illustrators: Archna Verma, Sonu Chandra
Photographer: vowel-i
Account Manager: Vineet Singh

zercon_a

zercon_k

zercon_v

The post Zircon by BEI Confluence appeared first on desicreative.

Adopt One by Nikotin Pune

Talking to pets is good – one, they don’t talk back and secondly they don’t spend rumours!
Pets, at times they are more humane!

Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Hrishikesh Deshpande
Copywriter: Nitin Adake
Photographer: Vijay Powar

a

b

d

 

c

The post Adopt One by Nikotin Pune appeared first on desicreative.

Basavanagudi Aquatic Centre

Advertising Agency: Interpub, Bangalore, India
Creative Directors: Sujit Soman / Santosh Kone
Art Director: Santosh Kone
Copywriter: Sujit Soman

bac-01

The post Basavanagudi Aquatic Centre appeared first on desicreative.

Albert Dali Naming Convention by Lucifer Labs

Advertising Agency: Lucifer Labs
Creative: Anantha Narayan

ad1_1

ad3_1

ad5_0

The post Albert Dali Naming Convention by Lucifer Labs appeared first on desicreative.