Hasta La Creative!

Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.

The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.

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In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who who retired from the role earlier this year. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a “contemporary twist to the legendary character.” 

He’s actor Augustin Legrand. And in the first hint that this isn’t your worldly grandfather’s Dos Equis campaign, Legrand is actually a French actor, and he delivers his first line as the MIM in Spanish.

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Some of the best marketing embodies the brand promise you’re trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with a new interactive site for Hennessy V.S.O.P Privilège (the agency’s first work for this particular Hennessy brand).

V.S.O.P Privilège is known for its remarkable consistency—it’s precisely the same cognac in every glass and every bottle, year after year—despite myriad variables at play during its creation. So, Droga5 set out to tell this story of creating harmony from chaos through the digital experience.

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Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn’t have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.

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Absolut Vodka’s #AbsolutNights campaign centers on archetypes that don’t get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.

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This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.

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Rosé is great in giant bottles on the Carlton Terrace. But what if you’re one of those average bros who’s taken a liking to the pink stuff, which some have even taken to calling “brosé”?

It’s better in a can, of course.

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If “Who Shot Mr. Burns?” taught me anything, it’s that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British architecture firm Bombas & Parr evidently learned the same thing, because its latest zany bar gimmick is a place called Alcoholic Architecture, where the signature cocktail is an atomized cloud of liquor that you drink by breathing.

What would you charge for that, I wonder?

Anyway, the booze cloud is made up of a 1-to-3 ratio of spirits to mixers, and special protective suits are required to protect your mucus membranes from overexposure to it. This all sounds (and is) incredibly unsafe, but openly taunting death is a hallmark of debauched London hedonism.

“One of the frustrations of doing things like flooding buildings with booze that people have to boat across before drinking it is that they are so short lived,” Mr. Bombas told Fast Company. “We always wanted to open a bar, and Alcoholic Architecture is the bar from our wildest fantasies, made into reality.”

The bar’s other drinks and spirits are more traditional, taking their theme from an old monastery neighboring the bar, although they do serve Buckfast, which is the Scottish version of 4 Loko. I wonder if Bombas and Parr have been to the Heart Attack Grill. Something tells me they’d like it.

As if the hipster havens of Brooklyn and Austin weren’t already funky—and beery—enough, Leinenkugel’s has transformed vacation properties in each location into Northwoods, Wis.-style “Leinie Lodges,” and made the units available for rent on Airbnb.

The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.

“We wanted to create a space where people can relax and enjoy beer,” founder Dick Leinenkugel told Austin Fusion. The two-bedroom Brooklyn property (above) can accommodate six guests, includes a roomy roof deck and rents for $449 a night. Down in East Austin (below), you’ll pay $375 for three bedrooms with space for eight.

The rentals are available through the end of August.

Airbnb has become renowned for offbeat promotions, both for itself and in tandem with other brands. Stunts range from hosting a sleepover in an Australian Ikea store to tricking out an Alpine ski lift as a mountaintop crash pad.

The “Leinie Lodges” provide more down-to-earth accommodations. Renters get thoroughly modern, upscale digs—with lots of Leinenkugel’s-branded extras. These include bean-bag toss games, bar signage, canoe paddles, Adirondack chairs and plenty of crimson throw-pillows embroidered with the brewer’s name. At each location, the fridges come packed with Leinenkugel’s brews such as Summer Shandy, Grapefruit Shandy and Canoe Paddler.

So, you’ll basically be living inside a huge ad, stocked with toys and free beer. You’ll be living the American Dream. Cheers!

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, “beers weren’t lacking”) and somehow the discussion turned to how Facebook would taste if it were a beer.

I think most people would say the flavor would change every few months at the whim of its advertising partners, but Printsome took things one step further and made a whole beer identity for Facebook. They did the same for Nike, Apple, the Arsenal football club and themselves, deciding flavor, label design, alcohol content and desired audience for each.

The label designs are pretty standard for projects like this, but the writeups are fun. They decided Nike beer would be low-cal and full of taurine, which sounds exactly like something Nike would do, and that Apple’s iBeer would be an organic cider/beer monstrosity of some kind. I would have made it an iPA, but then again, I’m a pun-loving colonial savage.