MTV Kamasutra by Happy, Bangalore

Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak

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Basavanagudi Aquatic Centre

Advertising Agency: Interpub, Bangalore, India
Creative Directors: Sujit Soman / Santosh Kone
Art Director: Santosh Kone
Copywriter: Sujit Soman

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Sankara eye Hospital by Watercrab, Bangalore

When you take of your eyes, you take of her eyes.

Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Deepak Pinnanath, Pratheek Unnikrishnan

 

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Probase Machos Boxers packaging by Happy Creative

Client Name: Basics Life
Ad name: Probase ‘Machos’ boxers packaging
Agency : Happy Creative Services India Pvt. Ltd.
Agency location : Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Designer: Viduthalai Raj M
Art Director: Viduthalai Raj M
Copywriter: Athul Chathukutty
Illustrator: Vinayachandran T
Studio Head: Ramakrishna R
Account Executives: Vigya Atri, Ajay Kumar A
Account Supervisor: Neelima Kariappa

Probase, the hi-fashion streetwear brand from Basics Life, was launching their new range of light and comfortable cotton boxers for men. Continuing the brand tradition of breaking the retail industry clichés, Basics Life wanted a catchy, innovative packaging for the same. And we were only too glad to oblige.

To highlight the lightweight, airy nature of the boxers, we designed the pack to mimic the only other product that sold thin air – the potato chips packet. Quirkily and aptly named Machos, the package combined characteristic Probase wit and bold aesthetics to delectable effect.

The design proved to be a rip-roaring success at the stores, with the customers loving the irreverent humour and handy convenience. With over 2000 units sold in just 4 months since release, Machos ended up being one of the season’s bestsellers from the Basics Life stable, a lot like hot chips.

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IBM by Ogilvy

Advertising Agency: Ogilvy, Bangalore, India
Executive Creative Director: Joono Simon
Group Creative Director: Deepak Joshi
Creative Director: Vivek Godbole
Art Director: Vivek Godbole
Copywriter: Deepak Joshi
Illustrator: Deelip Khomane
Account Management: Sonia Khurana, Rajat Ray, Namita Koshi, Rohin Shah

 

 

 

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Big Babol by McCann

Advertising Agency: McCann, Bangalore, India
Regional Creative Director: Anil Thomass
Creative Director: Neel Roy
Art Director / Copywriter: Ajit Devadason
Illustrator: Marcelo Jr.
Additional credits: Rahul Jain

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IBM DM by Ogilvy

Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Arun KT
Creative Controller / Art Director: Siju RS
Copywriter: Gautam Dev
Photographer: Sujith Bose
Client Servicing: Saji Mathews, Nita Grandhi, Pallavi Dutta, Karan Malhotra
Production: Manu Reddy, Naganandhan Rao

IBM was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home. So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy came up with an invite with a difference. What invitees got was a large black box that contained a pouch of sand. Yes sand. The TA was instructed to pour the sand onto the enclosed plain white card and then read the message that appeared on it. How it worked was – the sand when poured and dusted off, got stuck to invisible gum on the white card, and revealed a message – “IBM Opens in Qatar”. An interactive device relevant to the desert city of Qatar. The task was very successful and had high recall. 340 invites were mailed out and 125 respondents attended. A 40% response rate. The entire exercise is now going to be replicated in other Middle Eastern markets.

Planet Kids : THE TALKING INVITE

Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.

Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!

Result:
The invite soon became the children’s new, favourite toy and kept them entertained long after the event.

Advertising Agency: Happy, Bangalore, India
CEO & Executive Creative Director : Kartik Iyer
Chief Creative Officer : Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Copywriter: Megha Ramesh
Art Director: Shatrughan R
Account Executive:  Ajay Kumar

 

 

 

 

 
Case Video:

World’s Cheapest Annual Report : by Happy Creative

BRIEF
Maraa is an NGO that employs  media and art to influence  the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for.

SOLUTION
We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly.

A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet – that makes this the world’s cheapest annual report.

RESULT
Their 10 page report was condensed into a single sheet of paper with a design that lent itself to easy reproduction in large numbers. The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200. It embodied everything that the organization believes in; and demonstrated the same to existing and potential donors.

Advertising Agency: Happy, Bangalore, India
Chief Creative Officer : Praveen Das
Executive Creative Director : Kartik Iyer
Design/ Art Direction / Illustrator : Nalisha Chouraria
Copywriter : Megha Ramesh
Studio Artist : Irfan Haji
Account Management / Planner : Ravi Bhat

Case Video:

Anti Corruption by Publicis Bangalore

    The more you bribe, the more powerful they get.

Advertising Agency: Publicis, Bangalore, India
Art Director / Copywriter: Publicis, Bangalore, India
Illustrator: Vipin Das

 

 

Planet K by Happy Bangalore

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh

Station F by Huddle Message Development, Bangalore

Advertised Brand: Station F – Coastal Cuisine Restaurant
Advertising Agency: Huddle Message Development, Bangalore, India
Creative Director: Sujit Soman
Art Director: Abdul Shafeeq
Copywriter: Sujit Soman

 

 

Trigger Jeans by Bronze

The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.

Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh

 

 

Titan Eye Plus by Ogilvy Bangalore

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

 

 

Basics by Happy, Bangalore

Advertising Agency: Happy, Bangalore, India
Chief Creative Officer: Praveen Das
Executive Creative Director: Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul Chathukutty
Photographer: Miro
Studio Head: Ramakrishna R
Account Supervisor: Neelima Kariappa
Account Executive: Vigya Atri

 

 

 

Miller by DDB Mudra, Bangalore

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan

 

 

 

Its Miller Time! by DDB Mudra Bangalore

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan

 

Lifestyle Ginger Jewelry by JWT Bangalore

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Kanickraj Samuel
Illustrator: Sanoop
Photographer: Jaggi
Digital Mastering: Raviraj Patil

FlipKart.com by Happy Creative Services

Original products. Original warranty.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Carl Savio, Praveen Das
Art Director: Vipin Das
Copywriter: Gopi Krishnan M
Illustrator: Vipin Das
Account Management: Ruchika Chaudhry, Neelima Kariappa

 

Ashtanga Ayurvedics by Stark Bangalore

Advertising Agency: Stark, Bangalore, India
Client : K.S. Varier’s Ashtanga Ayurvedics
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K