OnePlus – The Loop – A VR experience (2016) :60 (Denmark)

OnePlus - The Loop - A VR experience (2016) :60 (Denmark)
The first Oneplus phone was been released to the world with an invites system, and the OnePlus 2 followed similar suit. Everything will be different with the OnePlus 3, which will be launched in a unique interactive VR experience. A space-mall, with their incisive founder Carl as a hologram showing you around.

Step into the particle lift and enter the Loop, the world’s first global shopping experience in VR by downloading the app here and setting aside 12:30 PM Eastern Time* June 14th for virtual shopping. During the first two hours of the launch, the OnePlus 3 is only available in the Loop, which is the world’s first global VR shopping experience.

The ad is created by Digital LBi, Copenhagen Denmark and will runs online and selected media channels targeting a global market. The launch schedule for the Loop sales of the 3 is: 12.30 PM EDT (New York), 9.30 AM PDT (San Francisco), 4.30 PM UTC/GMT, 5.30 PM BST (London), 6.30 PM CEST (Paris) and 10.00 PM IST (Bengaluru)

No more invites! But first come gets the first phone. This is so much better than queueing up outside of an Apple store.

Royal Danish Theatre Just Put Out a Truly Crazy Paean to the Creative Process

The ballerinas at the Royal Danish Theatre are not messing around.

Tutu-clad dancers wield AK-47s in a new ad for the theater, celebrating the many hands and hard work that go into putting on a season’s worth of live shows.

Scene designers drip paint, wardrobe artists labor over sewing machines, musicians practice their instruments backstage, singers warm up their voices, and actors get into character in the gorgeously shot, busy-bee montage promoting the arts institution, which presents ballet and opera.

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Unmas @MinesweeperGame on Instagram (2016) (Denmark)

Unmas @MinesweeperGame on Instagram (2016) (Denmark)
UNMAS has created a playable minesweeper game on Instagram, you can Start here at minesweeper and test your luck. I only got a few tiles in before I hit a mine and had a leg blown off.

WAOO "Donate Your Data" (2016) 1:45 (Denmark)

Very cool idea from Internet provider WAOO. We all know big companies collect data on us. We also know Sally Struthers-style PSA’s turn people off. So WAOO decided to solve both of these problems with a browser extension that allows you to donate the money companies usually get from selling your data to the charity of your choice. That way you can feel less guilty about watching screaming goat ads, because you know you’re forcing Big Data to do good.

Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy's Fun New Ad

Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint’s “Double Your Pleasure.”

Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off. 

They are surrounded by various sets of twins. 

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Twix – coffee with a Twix – (2016) :30 (Denmark)

Twix - coffee with a Twix - (2016) :30 (Denmark)
Twix, the two sticks covered with caramel and chocolate, decided to tease Swedes, Finns and Danes with this little clip that was shot in a café in Copenhagen. From the outside it may look like your regular coffee joint, but as unsuspecting patrons discover, it’s populated by identical twins inside. Not only that, they’re also dressed the same and synchronize things such as reading the paper and answering the phone. Peoples reactions are fun, one guy seems to think “sod it, I’m photographing all of this or nobody will believe me”, while others wear bemused smiles while sipping coffee.

Nadia Zinck Thiesen, Client Manager at Patchwork explains: “We filled a cafe? with sets of identical twins, who synchronized their movements, creating a surreal universe for other patrons. In other words, the TWIX humor and duality, comes to life in a subtle way for the viewers, as they watch the patrons’ surprised reactions.”

“TWIX already has a strong position in the market, and we would like to ensure this for the coming years,” adds Laura Rajala from MARS. “Patchwork’s plan for 2016, will add a ton of humor and relevance to TWIX, and I am looking forward to seeing how the target group reacts.”

Danepak "Serious Bacon Club"(2015) 1:30 (Denmark)

Fronted by the Danish founder of the Serious Bacon Club, Morten, Danepak explores the bacon-obsession that is gripping us all.

WWF Extinct – using youtube searches to alert people. (2015) case film

WWF Extinct - using youtube searches to alert people. (2015) case film
The problem of extinction is growing quicker than ever. But how could this issue be highlighted? Geometry Global (Copenhagen office) figured out that that cute animals are a huge hit on YouTube so they posted online videos with cute thumbnails and titles, but when people try to watch them a message appears: ‘This content is no longer available due to the deforestation of the world’.

Ah, what a rug-pull! How much did Youtube get paid for that?

“We had nearly a million PR/Twitter reactions, 1.25 million media impressions, 230,000 DKK in free media.”

( I’ve never quite understood the calculations that conclude the cost sum of the media not paid for, but that’s another discussion)

Carlsberg "For fans" (2015) 1:15 (Denmark)

What are we fighting for? What keeps us passionate? What are our goals? This spot gets deep for Denmark fans of football. Nicely shot and edited.

Volvo & Avicii "A New Beginning" teaser trailer :15

Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’. He’ll be reworking Nina Simone’s “feeling good”, which is akin to making a collage out of Cézanne paintings, it’s difficult to not end up with something beautiful.

Stockholm-born Avicii, 25, has a shared Swedish heritage with Volvo. Volvo Cars and Avicii are now both entering a new phase in their existence.

“The Volvo Cars brand is on the ascendant, just as Avicii is, with a growing global audience. We thought there would be no better way to celebrate our heritage and passion for life than to work together to produce something special that reflects who we are and what matters to us,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.

Avicii’s production of Feeling Good adds new vocals, infectious beats and a catchy melodic treatment.
“I’ve loved the song for a long time. It’s one of the best songs ever written. It’s just timeless to me. I’ve been a big fan of Nina Simone, Etta James and that kind of sound for a very long time. So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original,” said Avicii.

The beautifully shot video for Feeling Good was filmed in Stockholm and locations personal to Avicii such as Österlen in Sweden, where he and his family spent their summer vacations. Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo.
“It was important to me that if we did something together it would be new and unique, that it was a longer term global cooperation from both sides and that it would completely align with our brands in both a credible and creative way. Everything you see in the video is true to the Avicii brand. Volvo Cars’ lead tagline is ‘A New Beginning’ and that is a theme we share with Volvo,” said Ash Pournouri, founder of At Night Management, whose vision and creative guidance brought Avicii to worldwide acclaim.

“As we embark on the most exciting product launch plan in the history of our company, we thought this is the perfect moment to launch a brand campaign focussing on the essence and uniqueness of the brand. This initiative forms part of our new Volvo Way marketing strategy which we announced recently.
This is why the campaign is called ‘A New Beginning’. It’s about celebrating who we are and who we aspire to be. It’s about people making the most of their lives,” added Alain Visser.

Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again

Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don’t plan on sleeping after you start work? You might just get the job—but then, you’ve pre-debased yourself and won’t ever be able to slack off.

The guy behind the video below figured it was worth a shot—and put together an impressively creative direct mail piece that he sent to agencies in Copenhagen, hoping his tireless focus on his own tirelessness would win them over.

“No Sleep” pills? A résumé made to look like a doctor’s prescription? A business card printed on a pillow? He included all of this and more. Check out the video to see whether it worked. Via Hello You Creatives.



The World's Saddest Clown Stars in This Bleak, Beautiful Ad for Flower Delivery

Ladies and gentlemen, now appearing in the center ring … a sad-ass clown with a heavy case of unrequited love.

The unhappy hero of this bleak but beautiful 75-second ad for Danish flower-delivery service Interflora tries letters, balloons and gifts to charm the object of his affection—an aerial artist who is apparently the shining star of this particular show. But something goes wrong every time, and she barely knows he’s alive.

Brandhouse in Copenhagen created the spot, which lots of deft touches that underscore the clown’s despair, such as the moody interplay of muted light and shadow, and shots of shabby wood-paneled circus trailers.

“The idea was to find the most heartfelt situation with the deepest possible feelings,” agency creative director Mikkel Elung tells AdFreak.

“We needed to find a person who would have the most difficulties in expressing his love. And we couldn’t find a better character than a clown who is in love with the beautiful circus ballerina. They are miles apart in every possible way, and traditionally they are not meant to be together, which increases the drama.”

Shot in dull hues by Bacon director Martin Werner—with a downer soundtrack by Louise Alenius—the cinematic effort oozes melancholia (this is Denmark, after all), but it’s also memorably affecting.

“We think there is hope,” says Elung, “we just stop the story before it becomes advertising. The idea is to tap into every human’s experience with how difficult it can be to express your feelings to the love of your life.” What’s more, he adds, “it’s a tribute to real life and to the ones that keep trying—and a reminder that Interflora is here to help.”

If roses don’t do the trick, maybe the clown can take voice lessons and impress her with an aria or something. (That worked out great in Pagliacci. Didn’t it?) Or if he really can’t stand the pain, ol’ baggy pants can always quit the Big Top, hit the highway in his comically small clown car and work birthday parties instead.

Actually, according to Elung, the clown was spared an even crappier fate in the final edit. “We had planned to incorporate an elephant in the commercial. It was on set, and we got a lot of footage of it,” he says. “But in all the usable scenes, it had a tendency to poop, so we ended up cutting that out.”

CREDITS
Client: Interflora
Agency: Brandhouse
Creative Director: Mikkel Elung
Art Director: Sigurd Bjerre
Copywriter: Simon Kragh
Director: Martin Werner
Production Company: Bacon
Producer: Malene Dyhring
DOP: Lasse Frank
Editor: Rasmus Gitz-Johansen



This Danish ‘Get Out the Vote’ PSA Is So Full of Sex and Violence, It Was Pulled Immediately

If you thought the U.S. had weird political ads, check out this bit of insanity from Denmark: a 90-second cartoon that stars a character called Voteman, who isn't apathetic about voting, or about getting pleasured by five ladies at the same time at the 12-second mark.

The video also includes a decapitation, dolphin surfing, lots of violence as well as more sex—as Voteman goes on a 'roid-rage rampage, physically forcing Danes to vote in the upcoming European election (where they'll decide on weighty topics like climate regulation, agricultural subsidies, and chemicals in toys).

The video was posted Monday on the Danish Parliament's social media sites before being swiftly removed. The parliament speaker later told the Associated Press that the government should "be more careful with what we put our name to."

Warning: This cartoon is NSFW.

Adweek responsive video player used on /video.




‘Do It for Denmark’ Ad Urges Danes to Have More Sex While on Vacation

A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy.

A wry new campaign from Spies puts an unusually clever twist on using sex to sell, highlighting the country's fast-declining birth rate and packing in fun statistics and scientific claims to support what seems like an obvious fact—that people are more likely to copulate while on vacation.

It's opportunistic in the best possible way—rewarding for viewers, with at least the illusion of being genuinely concerned. For those of you who are serious about procreating, the brand even offers an "ovulation calendar" to help plan trips on a schedule that would improve your odds. Anyone who proves they succeeded could win three years' worth of baby supplies.

There have been similar campaigns in the past—notably, the hilarious baby-making anthem by Mentos in Singapore (also a country with a declining birth rate). Hell, even NPR has run ads encouraging baby making.

The Danish would be more creepy if it weren't so funny and practical at the same time. And while advertising certainly doesn't need any more puns-as-taglines or juvenile jokes, it's hard to be bothered by one that so perfectly fits the message: "Do it for Denmark."


    



Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers?

To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around the lobby sipping soda through straws and pulling stupid faces, then quickly edited the footage into the background of a fake movie trailer. In the middle of the supposed preview, viewers suddenly saw themselves on the screen, ruining a perfectly cheesy sex scene with their odd expressions and obnoxious slurping sounds.

It's hard not to wonder if the stunt is staged, or if everybody who goes to the cinema in Copenhagen just happens to look like they could work at an ad agency. Regardless, the point—don't make yourself part of the movie by being a noisy jerk—holds up well enough, both in the case study and in a handful of related clips. The other spots, which you can watch after the jump, aren't real-time editing stunts, but they're still pretty amusing, especially when the young woman offers a perfectly smug deadpan, munching popcorn while she gets buried alive alongside a cop.

Of course, when it comes to customer-shaming ads that encourage considerate moviegoing, the gold standard will forever be Alamo Drafthouse's transcript of an ejected texter's irate voicemail. Because sometimes the truth is just too good to beat.


    



The Year’s Best Candy Commercial Is Somehow Both Vulgar and Incredibly Sweet

Here's a wonderful little candy commercial from LoweFriends in Denmark that pulls off a rare trick. It's both edgy and traditional—with several F-bombs in the voiceover balanced out by an actually quite sweet story line about a goth girl who doesn't want to smile in public, but can't help herself while eating her delicious Nørregade candies. Likewise, the tagline, "Be happy in your mouth," is both somewhat suggestive yet disarming.

The spot just won gold at the Epica Awards, leading the agency to post on its Facebook wall: "Fuck we are happy." Credits below.

CREDITS
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard


    

Christopher Walken Is the World’s Weirdest Tailor in Crazy Danish Clothing Ads

As an actor, Christopher Walken can effortlessly stretch from insanely intense to intensely insane. The cooler end of his range comes into play in these darkly stylish spots by Copenhagen ad agency &Co. and director Martin Werner for Danish clothier Jack & Jones.

"Made From Cool" is the theme, and Walken portrays a weird tailor who goes about his clothes-making chores in strange, presumably supernatural fashion on impressive sets that recall Anton Furst's neo-Gothic vision of Gotham City. Check out the sheep's look of shear terror about eight seconds into the first spot below. Its expression seems to say: Holy crap, it's Christopher Walken!

Though famed for his voice, Walken doesn't utter a word. Perhaps he sewed his mouth shut by mistake. The Oscar winner's silence ratchets up the tension and enhances the hypnotic atmosphere. This dude's piercing, otherworldly gaze is just sick. My pants aren't ready? Whatever! Just get outta my head, freaky tailor!


    

Lars Hedegaard, Anti-Islamic Provocateur, Receives Support From Danish Muslims

After Lars Hedegaard, a Danish polemicist, faced an attack for his anti-Islamic views, Muslim groups rallied to defend his right to free speech.

Mirror House

Le parc de Copenhague au Danemark a vu récemment l’apparition de ce pavillon “Mirror House”. Designé par MLRP, la structure se veut être interactive entre les citoyens et leur environnement. Une idée intéressante à découvrir dans la suite de l’article en images.



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Previously on Fubiz

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CityMail: Letter slot

CityMail: Letter slot

Brief:
CityMail is a new postal service in Denmark. By their 6th month on the Danish market, the company needed an event to show its flexibility and ability to mail anything as long as it fits through a letter slot. The target audience was 786 people in charge of direct mail and mass consignment budgets in CityMail’s delivery area. The purpose was to build brand awareness and get new CityMail clients. The brief also encouraged unusual thinking in order to achieve media attention.

Solution:
We rented a shop in Copenhagen and mailed a Swedish log hut to the address using CityMail’s own letter carriers. A craftsman located inside the shop received beams, screws, paint and roof grass through the letter slot while building the hut. The building process was followed via webcam at CityMail’s website. When built, we planned a reception party. 3 weeks before, we mailed “teaser” saws to the target audience. One week later we followed-up the mailing with invitations for the reception. One end of the beam was a response coupon that you needed the teaser-saw for to saw off the coupon.

Results:
During the campaign we had 970 unique visitors on the events website to see the building process movie, even though we only direct mailed the web address to 786 special chosen decision makers. The campaign increased CityMail’s sales meetings and actual sales way beyond management’s expectations. And best off all positioned CityMail as a serious and more flexible postal alternative for Denmark. Magnus Olin (Marketing Executive) and Jarle Trandokken (CEO) officially went public with a statement saying “We are without doubt working with the best agency in Denmark”

Advertising Agency: HJALTELIN, STAHL & CO., Copenhagen, Denmark
Creative Director / Copywriter: Nicolai Stahl
Art Directors: Signe Skovgård Bahrt, Rune Petersen, Thorkild Bjerre Larsen, Mette Forum
Account Manager: Steffen Hjaltelin
Interactive Art Director: Martin Mohr
Developer: Kasper Bach
Director: Christian Bach, Capsize
Post-Production: Adam Hald, Capsize
Direct Strategy: Jens Peter Jensen