LATAM Airlines Asks Its Customers to Fly Without Prejudices

Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG’s Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline’s support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer’s checked bags, complete with a call […]

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RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace”

This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]

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Billboard Disrupted

When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]

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No One Reads Long Copy

Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […]

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You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.

Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

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Job Seeking Creatives Offer Aspirin to Drunk CDs in Award Event Stunt

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Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.

Knowing there’d be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.

No word on any offers yet but the video is getting some good traction.

IZEA Hijacks Yahoo!’s NewFront

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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and “hijacked” the event with an army of purple-haired women carrying IZEA placards and wearing IZEA

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t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!’s corporate colors.

It was an effort to tout the company’s belief that sponsored social content trumps display advertising.

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If Your Airport Gate Seat Starts to Recline, Don’t Get Up. You Could Win Free Airline Tickets

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To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.

And that’s all there really is to the stunt. And that’s about the closest most of us will ever come to flying in style like that.

Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign

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Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here’s how it went down.

As you may know, China has always been very strict about pornography. It is banned everywhere including online. However, there are still ways for users to find pornography especially, for example, Japanese porn movies, Bit Torrent file sharing websites or Off-shore porn forums. But, due to censorship, those channels are never spoken about on social media even though they are well known by everyone.

The campaign features an ex-exotic dancer, rapper Brooke Candy and model Tessa Kuragi.

The agency disguised the campaign as Italian pornography, compressed all the pictures and videos into one zip file, named the file with an erotic name, Italian XXX, converted the zip file into a bit torrent File and we uploaded the file online.

The agency then promoted the file on porn channels, and asked a well known fashion-industry key opinion leader to download it.

As soon as the KOL downloaded it, an auto-generated message was “accidentally” shared on his social media “xxx has downloaded xxxx.torrent” file.”

This message, of course, went viral triggering his followers to comment along the lines of “LOL, what did you just download” etc. It was then spread all over Sina Weibo. And famous Japanese porn star Ruka Kanae reposted it.

This stunt, which Fred & Farid has dubbed a, “smart, quick, simple, zero-investment hack,” resulted in 5000 reposts, 2000 comments and 60,000+ downloads of Diesel Erotica files.

This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn’t fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

The campaign’s tagline — Life is Unfair. Get An Unfair Advantage — hinges on the fact people are far less likely to come to the aid of a person who, shall we say, appears to come from less than average means. And, like it or not, we are reminded that success (or the appearance of success) can, figuratively and literally, be a matter of life and death.

The takeaway, of course, is that we all should read Forbes so that we become successful and are viewed as such by those around us as such. But it’s not just that. There’s really two messages here. The first has to do with people’s perception of success and how it defines a person. The second is that success is something we all should chase because, like it or not, life really is unfair and, for our own self interest, we should do whatever we can to get an unfair advantage.

Or maybe it’s just that all guys should dress like the the models gracing the pages of GQ.

The video is in Czech. Turn on captions for subtitles.

Prankvertising Stunt Invites Speeders to Their Own Mock Funeral

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Belgian ad agency 20Something created a stunt for road safety organization IBSR/BIVV whereby loved ones were invited to their own funeral in an effort to, well, get them to stop speeding. Yea, they used a funeral scenario to deliver a marketing message.

Why these invitees didn’t get up in the middle of the funeral and leave (or laugh) once they new they were in an ad makes us ponder. But from a marketing standpoint, the message seems to have succeeded. Or at least succeeded in being seen. Currently, it has 1.1 million views since being launched two days ago.

Bathroom Stunt Pranks Women With Foam-Ejaculating Shirtless Hotties

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OK this is a little cheesy but you have to admit, these bathroom prankvertising stunts are pretty funny. This one’s far milder than the one that scared the shit out of people for a drunk driving campaign.

OK so Spanish agency Shackleton created a bathroom prank for its client Henkel whereby women where encouraged to flush a toilet before using it. When flushed, the walls of the fake bathroom would slide back revealing a tropical paradise filled with shirtless men, members of the Balls Dream Band, who serenaded the women about…a cleansing foam with anti-limescale formula, dirt protection and…ooo…extra freshness

Just what a woman wants to be reminded of when she looking for a moment of peace: that she really should be back home cleaning her kitchen and scrubbing her toilet.

Apparently, the stunt is being conducted in 28 countries.

And don’t think we didn’t notice that phallic foam ejaculation either.

If You Think Garbage Trucks Smell, You Need to See This South African Garbage Truck

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This must have taken a lot of work. We can’t imagine the lengths to which Saatchi & Saatchi South Africa went to in order to create this sweet smelling garbage truck it used to promote Tuffy scented trash bags. It must have take a Herculean effort to sweet up this ride.

But, it seems, they achieved their goal in what is one of the wackiest stunts we’ve seen. Yes, thy converted a garbage truck into an ice cream truck with a giant blob of melting ice cream on top.

DHL Pranks Competing Delivery Services Having Them Ship Boxes Emblazoned With ‘DHL is Faster’

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Here’s an interesting prank. Claiming it has more vehicles, more employees and more locations “in most countries,” the brand (or so it seems…we have reached out for clarification) decided to have it’s competitors advertise for it.

Boxes were coated with a temperature sensitive paint that originally appeared black but upon warming up during delivery would reveal the message, “DHL is Faster.”

The entire prank was, of course, filmed and placed on YouTube where it is so new, it’s still displaying 301+ views. Time will tell if it catches on and garners the kind of publicity the brand was looking to so cheaply achieve.

And yes, it is suspicious the video is not on the brand’s official YouTube channel. It is, however, on German agency Jung von Matt Neckar’s site.

UPDATE: As we suspected, this is not a brand-approved effort. Well, sort of. DHL confirmed to The Consumerist:

“This was not something that was initiated by DHL. The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose. We were not aware of any plans to share it externally.”

Of course this denial could just be part of the ruse.

E-Cig Hotties Call Fowl On Freezing Smokers

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Dressed as referees, a collection of women traveling around Manhattan in a Westwood One radio bus are hopping out, blowing their whistles and crying penalty when they see smokers out in the cold taking a drag. And their offering free samples of NJoy e-cigs.

But, really, what’s the point of this stunt? That you can smoke e-cigs inside out of the cold? Not after exiting New York City Mayor Bloomberg, on his last day in office, signed a bill that making smoking e-cigs inside just as bad as smoking real cigarettes inside, right?

Or perhaps it’s just where the NJoy babes can find smokers since they have to smoke outside. Factory 360 organized the stunt which has been going on in Manhattan and in New Jersey. The stunt will continue through Super Bowl Sunday.

Arnold Schwarzenegger Pranks Gold’s Gym Members For A Good Cause

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If Arnold Schwarzenegger walked into your gym, would you recognize him? What if he was wearing a wig and a mustache? Not everyone would as you can see in this video he did for the gym with the aim of promoting the After-School All-Stars program which offers kids health and leadership education.

There are quite a few funny moments in the video as well as some fitness advice doled out as only Schwarzenegger can. Funny stuff.

Skateboarders Raise Middle Finger to Establishment With Invisible Ramps

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When snowboarding came to the slopes of ski areas the world over, most skiers looked down their noses at boarders labeling them punks whose antics destroyed the peaceful beauty of downhill skiing. In many ways, that view was correct yet over the years skiers and boarders have learned to co-exist.

A new campaign from Lola/Lowe & Partners in Madrid aims to give voice to a group that has much in common with boarders; skaters. The campaign aims to help skaters take back the streets after having their favorite sport banned from many locations in the city.

The agency helped contract “invisible” ramps which blended into the city landscape and would allow skaters to enjoy public spaces. Of course the campaign is much more akin to raising one’s middle finger at the establishment rather than attempting to find some common ground but hey, a wise-ass skater has to start somewhere.

Yes, Nissan Did Deliver a Versa Note Inside A Giant Amazon Box

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You know what the best thing is about this week’s delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.

When AdWeek questioned Nissan Director of Interactive and Social Media Marketing Erich Marx about whether or not there might be a day all Nissans would be sold through Amazon, he answered,”No, I think this a really fun one-time execution. We have a great dealer network, and we want our dealers to be involved in the marketing and delivery of our cars. We certainly don’t want to step on their toes.”

So why is that funny? Because it isn’t too hard to figure out just about every automotive manufacturer (and consumer) would love to see the day when car dealers were but mere tumbleweed collectors.

Of the stunt, though? Pretty cool.

Dutch Insurance Company Pranks Its Own Call Center

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It’s one thing to prank unsuspecting consumers as a marketing ploy. It’s another to prank one’s own employees for the same reason. But that’s exactly what Dutch insurance company Centraal Beheer did to its call center employees.

The pranks begin mundanely enough with the caller pretending to be hard of hearing. They continue to ramp up the craziness scale and, finally, the stunt ends with the caller pretending to give birth while seemingly in a vehicle on the side of the road.

Bu what’s really funny is watching the pranksters actually go through the motions of giving birth…to a doll. The stunt seems to be gaining a fair bit of traction with 327,526 YouTube views since the video was posted December 26.

Guerilla Gardening Starbucks Style

Freddie Jordan nous propose avec ce concept Starbucks SeedPod un projet de jardinage collaboratif. Un objet voulant représenter la mouvance du guerrilla-gardening, et qui propose d’offrir des graines à semer pour chaque achat de café, dans un design soigné. Un projet à découvrir en images dans la suite.

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