Volkswagen Swims with Sharks for a Week


Discovery’s annual Shark Week extravaganza not only confirms that viewers go crazy for underwater creatures that can rip them into a thousand pieces, but that brands will use just about any tangential connection to a popular theme to try and wring out that extra dollar. Take the fat, colorful Tide billboard above the Lincoln Tunnel that I came across yesterday: “We get the blood out, too.” That’s one way to do it.

Volkswagen and Deutsch are going all in as well, bringing cars and sharks a lot closer than they’ve ever been before, a true sharknado of brand association if there ever was one. The VW campaign is loaded on social media, mainly focusing on sharable videos through Instagram and Vine. VW created a Beetle convertible that will be used as an underwater cage hooked up to cameras for the remainder of the week, hoping to conquer a chunk of the digital space floating around with these exclusive videos. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Art of motion

Advertising Agency: Lowe MENA, Dubai Director: Mark Lewis Creative Director: Mark Lewis Associate Creative Director: Mansoor Bhatti Copywriters: Mark Lewis, Sanjay Mathur,Bianca Bernstein Art Director: Simon Reid Senior Producers: Souraya El Far, Farouq Kamel Senior Account Manager: Roland Charbel DOP / Camera Op: Sherif Mokbel Sound Design: Khaled Hamdy Music: Getty Images Audio Mix: BKP Dubai Voice Talent: Mustafa Yassin Via [AdsOfTheWorld]

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi


Mac book Air is paper thin

Click Image To Enlarge

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer

Via [ Ads Of The World ]

TVC: MTV’s Bubble Gum commercial for …

Ad Agency: LOWE MENA Dubai, UAE
Creative Directors: Mark Lewis, Sanjay Mathur
Art Directors: Layal Chuman, Shannon Waugh
Copywriter: Bianca Bernstein

Via [AdsoftheWorld]