Hasta La Creative!

Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriter: Sushant Dharwadkar
Illustrator: Ajit Goud
Studio: Vishal Pawar
Account Executives: Nagessh Pannaswami, Sheryl Roche

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Hope stems from here.
Stem cells found in the Umbilical Cord and Cord blood have the potential to treat life-threatening renal disorders apart from a host of other degenerative conditions. By choosing to bank them, you not only secure your child’s future but also that of your entire family.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Head: Sujeesh Sukumaran
Copy Head: Dr. Sapna Punjabi?
Art Directors: Sandesh Pawar, Pankaj Bhatia
Copywriters: Smruthy Nair, Guruguhan Iyer, Sherry Italia
Account Executive: Tulsi Bhandari?
Graphic Designer: Nilesh Sawant
Photographer: Nikhil Shivdikar

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Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Pankaj Bhatia, Krishna Kumkar
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Ruchelle Dias
Account Executive: Shreyas Pinglekar

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Advertising Agency: Scarecrow Communications, Mumbai, India
Creative Directors: Raghu Bhat, Manish Bhatt, Kapil Tammal, Ashok Lad, Mukesh Jadhav
Art Director: Mukesh Jadhav
Copywriters: Mukesh Jadhav, Sarvesh Raikar, Lowel Giddmon
Illustrators: Mukesh Jadhav, Sanal P.V
Photographer: Kunal Kampani
Image Retoucher: Sachin Matkar
Production Studio: Cocktail Art
Account Manager: Arunava Sengupta

The post Panasonic by Scarecrow appeared first on desicreative.

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani

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Advertising Agency: McCann Worldgroup, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Directors: Talha Nazim, Rohit Devgun
Copywriters: Talha Nazim, Rohit Devgun
Art Directors: Rohit Devgun, Talha Nazim
Illustrator: Lamanoestudio.cl
Typographer: Rohit Devgun
Account Supervisor: Bhakti Malik
Advertiser’s Supervisor: Hemali Sodhi
Senior Visualiser: Nobin Dutta

The post Penguin India by McCann Worldgroup appeared first on desicreative.

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello

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Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Madhuri Mhatre, Prasad Rao
Copywriters: Simran Wadhwa, Sanju Aiyar

The post Mtero Shoe Laundry by Makani Creative appeared first on desicreative.

Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.

Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.

Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.

Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.

Advertising Agency: Eleven Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Virendra Tivrekar, Sanjog Karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director: Sarfaraz Patel
Brand Manager: Abbas Sikandar

The post Prism Papyrus by Eleven appeared first on desicreative.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Prasad Rao
Copywriter: Shivnay Sabharwal
Illustrators: Siddhartha Choudhary, Sameer Surwad

The post Graphology by Makani Creative appeared first on desicreative.