Here's What the Bible Would Look Like Full of Product Placements

Advertising veterans George Logothetis and Graham Clifford are celebrating Easter in a bit of a blasphemous way this year by unveiling The Product Placement Bible—a tongue-in-cheek (or at least turn-the-other-cheek) website that imagines verses of scripture sponsored by some of the world’s top marketers. Placing products into TV shows and movies is commonplace. This satirical…

7 Memorable Moments in the Dubious History of Product Placement

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese’s Pieces in 1982’s E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement…

Protótipo da Renault no The Sims 3

A Renault criou uma curiosa parceria com a Electronic Arts para promover o seu carro-conceito Twizy Z.E. no novo The Sims 3. O carrinho, que esteve presente no último Salão de Frankfurt, em setembro passado, pode ser baixado gratuitamente.
O Twizy vem com um pacote (Electric Vehicle Pack), que inclui também […]

Mais Product Placement no Farmville

A Saatchi Interactive de Tel Aviv, Israel, está trabalhando na campanha de lançamento da Elite Taami Nutz, uma variante de barras de chocolate com recheio de amendoim.
Sua estratégia chave vai ser utilizar um dos games sociais mais populares do planeta, o Farmville, dando aos usuários a chance de cultivar e comercializar amendoins.
Mas, espera um pouco! […]

Mais Product Placement no Farmville

A Saatchi Interactive de Tel Aviv, Israel, está trabalhando na campanha de lançamento da Elite Taami Nutz, uma variante de barras de chocolate com recheio de amendoim.
Sua estratégia chave vai ser utilizar um dos games sociais mais populares do planeta, o Farmville, dando aos usuários a chance de cultivar e comercializar amendoins.
Mas, espera um pouco! […]

Ford faz parceria com série americana para promover Taurus e Sync através de game interativo

Para apresentar seu Taurus 2010, a Ford dos Estados Unidos deu o play em uma ação de marketing impecável. Apostando inicialmente em duas plataformas integradas (internet e product placement), a montadora foi feliz em sua parceria.
Um game online interativo, baseado na série “White Collar“, da emissora parceira USA Networks, coloca o usuário como protagonista ao […]

The Possibility Shop

Ontem comentei sobre a tarefa do Branded Content. Depois de entender um pouco melhor sobre a sua importância, podemos conhecer mais um bom exemplo. E que tal o The Possibility Shop?! Este é o nome dado a websérie criada para a Disney e patrocinada pela Clorox.
A produção da série ficou por conta da Jim Henson […]

Have You Seen The Observer? FOX TV Takes Viral to New Leve

observerFox Television has taken viral marketing to a new level.  Everyone should take notice.  Spawning from the new hit series Fringe, Fox has launched an ad campaign unlike any seen before.  Rather than relying on the staple marketing ploys of late night talk show rounds, standard TV ads and review/word of mouth popularity, Fox unloads a strategy that is both in-your-face and yet somehow subtle.

Introducing The Observer.  This secondary yet mysterious character now conspicuously appears at a variety of Fox televised events ranging from American Idol to most recently the Major League Baseball All-Star game.  His striking appearance (bald head,…

More Transparent Product Placement?

Looks like the government wants to get involved in TV’s last best hope:

Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show.

That’s what the Federal Communications Commission signaled yesterday when it said it would review new rules on how television programmers let viewers know when those “props” are really paid pitches.

FCC Chairman Kevin J. Martin said product placements and integration into story lines have increased as television viewers increasingly use recording devices like TiVo and DVRs to fast forward through commercials. Currently, agency’s rules require television programmers to disclose sponsors who have embedded products into shows. Those disclosures typically are done during the credits at the end of the show, which fly by viewers in small script.