Hasta La Creative!

So what’s a girl to do when she’s running from the cops, drops her stash of diamonds, gets arrested, get placed in a cop car to be hauled off to the police station to be arrested and have a mug shot taken? Stealthily slip out of her handcuffs while seated in the back of the cruiser so you can apply eye liner so you look great for that mug shot.

Really. It’s that simple. And looking good no matter the situation is a good thing, right? Which is apparently how the agency behind the work, Sausalito-based BSSP, thought it should go down.

And according to Benefit Cosmetics Creative Director Hannah Malot, it’s going to be BIG!!! She gushes,”This spot has the feel of a cinema trailer – a true testament to the influence of director Noam Murro and a fantastic idea by BSSP. We think it will have enormous appeal around the world and will be shared and liked by our global audience through social media and word of mouth. The product is a true innovation in the marketplace.”

Good luck with that. You might want to switch your YouTube video from Unlisted to Listed, though. Just sayin’

Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she’s back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you’d hardly know it was her without all that cartoonish makeup she usually wears.

In a photoshoot for the new commercial, the deliciously curvaceous Minaj can be seen sporting various cleavage-enhancing bikinis while surrounded by some hot sailor dudes.

During the shoot, she filled her Instagram feed with shots from the shoot but didn’t include a single shot of the so-called wine she is promoting. Which is just as well because it’s packaged in a six pack and looks like really cheap wine cooler.

Classical music gets a bum rap these days. It’s perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival which promotes classical music is out with a new video that asks us to envision classical music differently.

We all know a great video can vastly increase the appeal of a piece of music. MTV knew that and built a business on it. Now that’s YouTube’s job. But we digress.

Check out this video in which cheerleaders and hot pants-clad hotties shake their booties to Dvorak’s Symphony No. 9 Allegro con fuoco as if they were in a hip hop video.

Making of documentary:

In a new video created by TDA_Boulder for Sir Richards Condom Company, Andrew Kresge, director of operations for Sir Richards, says, “I’m doing my part to help the world. That’s what we do here at Sir Richard’s. For every condom you purchase, we donate one to a developing country. So far, Sir Richard’s has donated over 2.5 million condoms.”

As Kresge gets up from behind his desk to sign for a delivery, we see he is naked from the waist down (no worries, it’s SFW pixelated). He says to the delivery man,”Want to have sex with me and save the world?” The deliveryman replies, “No thanks.” Unfazed, Kresge tells the delivery, “See ya tomorrow,” Then summons his assistant on the intercom: “Hey, Stacey…” A bored voice answers, “Not saving the world today, Andrew.”

And so it would seem. The man is into having sex to save the world. Hey, who wouldn’t be?

The video is a bit goofy but it’s for a good cause. As the video closes, Kresge urges viewers to share the video on Facebook and for each share, he’ll donate a condom in your name. Hmm. Not too sure I want a condom given out in my name but it’s all good. For a cause.

When our dear friend Shannon Stephaniuk from glossy sent us this video, directed by Leblanc + Cudmore who just signed with Revolver Films, for Timber Timbre’s Hot Dreams, we had to whip out the Oban, light up a cigar and pretend we were at a very elegant strip club. Because, where we live, there are no elegant strips clubs so we had to use out imagination.

Thanks for distracting us and filling our head with dirty thoughts, Shannon!

If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame because of her stunningly curvaceous ass. If not, you aren’t one of her 1.4 million (and growing) followers.

Selter, who began taking belfies (butt selfies) of her ass after she began working out following high school, has endorsement deals with New York water brand NY20 as well as nutrition supplement company Game Plan Nutrition. She’s also had offers from Nike, Lulumon and New Balance. While she won’t share details of the deal, she did tell the New York Post the deals will earn her “a lot more than a [college] graduate would be making. So take that all you Harvard MBA types.

In sharing her photos, which consist mostly of her wearing workout gear and tight dresses, Selter aims to motivate people to stay in shape. Of that goal, Selter says, “The only way you will see results is if you stay consistent.”

Selter has cultivated a large social following. In addition to her 1.4 million Instagram followers, Selter has 510,000 likes on her Facebook page and 100,000 followers on Twitter.

Selter, who lives with her mother in New York’s Upper West Side, gets her motivation from within and says, “It’s cool seeing your body transform. That’s what motivates me. Fitness isn’t just about looks. It’s about how you feel.”

How does Selter’s mother feel about her daughter’s Instafame? “I’m very proud of her because this is a girl who didn’t want to go to college and she was able to build up this social media in such a way that she has become famous and she is an inspiration and motivation for so many people.”

Right now, hundreds of brands are knocking on Selter’s door.

Ah, the double standard. Men seem to get away with a lot more than women when it comes to fashion. While it’s completely acceptable for a guy to show up to an event in jeans and a t-shirt, God forbid a women show up in anything less than a form fitting, cleavage-bearing cocktail minidress and a pair of high heels.

Or be caught dead stripping off her clothing to reveal underwear that looks like, oh, a guy’s pair of underwear that’s been through the wash 2,000 times. Yup, SS+K has created an in-your-face, double standard-slapping message for TommyJohn that says men should take just as much pride in their underthings as women do…or are forced to due to lopsided cultural norms.

It’s quite the brilliant approach really. Seduce (trick?) men into watching a hot model seductively disrobe. Cause them to throw up a little in their mouths. Then make them feel ashamed they reacted that way. All to sell underwear.

We’ve never had this happen to us to we guess we’ll have to ask the ladies. Have you ever had your closet put it a giant “Stop” message in front of you before you reach in to select your dress for the day? The woman in this Braun ad gets a stop message seemingly because she has not shaved herself smoothly enough to be “allowed” to don the dress. Or because the computer that controls access to her closet hasn’t yet decided whether or not she’s smooth enough to don the dress. Or something like that.

Anyway, she’s ultimately allowed to wear the dress…which is a good thing because she’s strutting around in her underpants and she needs to get that ass covered. Then there’s some weird orgasmic moaning interlude which occurs as she caresses her smoothly shaven legs in what appears to be some sort of montage memory of her shaving experience. She then struts her way out of the warehouse — in slow motion, of course — and…cut to Braun logo.

The work was created by BBDO Dusseldorf and directed by Eduardo Vieitez.

As, ahem, hand jobs go, the gig is pretty straight forward. Not much skill is required. Unless, of course, you have the finesses of an elephant operating a bulldozer with a bear trap as a back hoe attachment.

However, when it comes to hands given the job of selling LG Smart TVs, the gig is a little bit more difficult and requires a bit more skill as you will see in these six, hand-powered ads illustrating epic battles for the remote.

Seriously. We’ve never before seen such skilled hands. The jobs these hands do are simply amazing. It makes regular hand jobs look, well, positively fruitless, limp and entirely unsatisfying.

Ukraine-based Escape created the…ahem…hand jobs.

Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, “No, it’s fine. Don’t worry.” Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.

On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don’t know it…and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.