Nov 14

Publicis Kaplan Thaler President/CCO Stepping Down

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Rob Feakins, President and CCO of New York’s Publicis Kaplan Thaler, will be leaving the agency next month.

Various sources told us that Feakins made the announcement in an all-agency meeting this afternoon, and a spokesperson for PKT has confirmed that he plans to step down. Here’s the official statement:

“Yes, after eight terrific years at Publicis, Rob Feakins has decided it is time to move on to something new. Rob has been one of the hardest working creative leads in our business. This year alone the work he has shepherded for the agency has won over 140 creative awards. The most in our history. We all think so highly of Rob and wish him well as he moves on to this next phase.”

Feakins joined Publicis New York in 2006 as President/CCO after six years at Kirshenbaum, Bond + Partners. He retained that position after the New York office merged with Kaplan Thaler in 2012.

A reader tells us that Feakins will remain with PKT until mid-December and that there has been no news of a search for someone to fill his role.

The agency also has yet to comment on rumored changes regarding its name and location.

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Oct 29

PKT Tests ‘The Effects of Halloween Candy’ on Kids for Crest

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Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.

The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume? (more…)

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