Time to search for new ideas? / Recherche idée neuve désespérément

search2011McCannRomania search2013 search2013racism
THE ORIGINAL?
Rom (Kandia Dulce) – 2011
Source : Cannes SILVER LION
Agency : McCann (Romania)
LESS ORIGINAL
United Nations Unwomen – 2013
Source : Adsoftheworld
Agency : Ogilvy Dubaï (UAE)
LESS ORIGINAL
Anti Racism – 11/2013
Source : Osocio
Agency : ? (Australia)

It’s more risky to recycle an old idea / Copier aussi c’est très risqué?

car_central_clinic_2013_brancozulu_aotw ezetrol_aotw
THE ORIGINAL? 
Central Clinic Cancer Treatment – 05-2013
« Learned how to take risks with his dad.
Started smoking at home »
Source : Adsoftheworld
Agency : Brancozulu Sao Paulo (Brazil)
LESS ORIGINAL 
Ezetrol (against heart-attacks) – 10-2013
« It’s even riskier to keep ignoring
his high LDL_C »
Source : Adsoftheworld
Agency : BCG2 Auckland (New Zealand)

In hot water? / Vous en reprendrez bien une tasse?

mug2009goldendrum mug2013publicis
THE ORIGINAL? 
Greenpeace Thermo Sensitive Mug – 2009
Source : Golden Drum SILVER, NY Fest Shortlist,
Agency : Next Advertising (Romania)
LESS ORIGINAL
WWF Global Warming Mug – 2013
Source : CB News, DOC News
Agency : Publicis Conseil (France)

Draw me a copycat / La même idée, trait pour trait?

homeOriginal home2012 home2013
THE ORIGINAL?
Red Cross – 2009
Agency : Disturb (Belgium)
LESS ORIGINAL
Weingart Homeless Shelter – 2012
Agency : David & Goliath (USA)
LESS ORIGINAL
French Salvation Army – 2013
Agency : Optimus

Elusive Coaster / La répétition, ils n’ont pas pu l’éviter…

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL? 
Foster’s / Anti Drink & Drive / Elusive Coaster – 2009
“Drinking & Driving don’t mix”
Source : Cannes BRONZE LION
Agency : Ogilvy & Mather (India)
LESS ORIGINAL
Anti Drink & Drive – 2013
« Se beber, vá de táxi »
Source : YouTube
Agency : RC Comunicação, Belo Horizonte (Brazil)

A crime against originality / Un coup pour rien?

flingue2004 flingue2013b
THE ORIGINAL? 
VTM – Aspe crime stories – 2004
Source : Creative Club Belgium Mention, Cannes Archive
Agency : Duval Guillaume Brussels (Belgium)
LESS ORIGINAL
Against the use of Plastic Bags – 2013
Source : LoremIpsum
Agency : Lorem Ipsum (Canada)

Continental Drift / Le dessous des cartes

animalearth2012 animalearth2012b
THE ORIGINAL? 
WWF « We are one » – 2012
Source : Cannes SHORTLIST
Agency : BBDO Moscow (Russia)
THE ORIGINAL?
Wildlife Preservation Organization – 2012
Source : AdWeek
Agency : DDB & Co Istanbul (Turkey)

Fake urinal, true copycat? / Une originalité en trompe l’œil?

urinal2003 urinal2012
THE ORIGINAL?
Road Safety anti drink driving – 2003
« Alcohol can impair your judgement… »
Source : Cannes Ambient BRONZE LION
Agency : Clarke Quay & Lox (Singapore)
LESS ORIGINAL
Road Safety anti drink driving – 2012
“If you’re peeing here, you’re too drunk to drive.”
Source : Vancouver 24H
Agency : Taxi Vancouver (Canada)

Save energy, recycle an idea / Sauvez de l’éléctricité, recyclez une idée

PinguoinPublicis Pinguoin2b
THE ORIGINAL?
EDF (French energy supplier) – 2006
Source : Cannes press SHORTLIST
« If you don’t preserve nature by switching off
your computer, who will? »
Agency : Publicis Conseil Paris (France)
LESS ORIGINAL :
CELG Energy savings – 12/2012
Source : CCSP Brazil
« They would if they could »
« save the planet »
Agency : AMP (Brazil)

Stop the abuse! / Maquillée comme une idée volée?

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
Against Domestic Violence – 2011
Source : Violenceagainstwomen.eu
Agency : ProximityBBDO Brussels (Belgium)
LESS ORIGINAL
Against domestic violence – 2012
Source : TheReel
Agency : BBH London (United Kingdom)

Zero evolution / Une idée qui n’a pas trop évoluée

homeless1 homeless2

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
“Help me to evolve” – 2009
“Good ideas bring good results”
Source : Young Lions Competition SILVER
Creatives : Bob Ferraz and Marcelo Melo (Portugal)
LESS ORIGINAL
Experimente Self-Promo “Help me to evolve” – 2012
“Good ideas bring good results”
Source : Vimeo
Agency : Experimente, Belo Horizonte (Brazil)

Please recycle / Poubelle la vie?

poubelleboy1 poubelleboy2 poubelleboy3
THE ORIGINAL?
UNICEF – 2002
Source : Cannes Archive
Agency : Springer & Jacoby (GER)
LESS ORIGINAL
Colgate Plax – 2009
Headline : “Bad breath?”
Agency : Young & Rubicam (China)
LESS ORIGINAL
Subway / Obesity Awareness – 2012
Source : Adsoftheworld
Agency : DDB (Puerto Rico)

An ass shaped like a dick / Pas de quoi sex-tasier?

butt1 butt2
THE ORIGINAL?
7Hills Foundation / Aids Prevention – 2011
“Use condom before screwing up”
Agency : Unknown (Turkey)
LESS ORIGINAL
Yog Sutra “For A Healthy Sexual Life” – 2012
Source : Adsoftheworld
Agency : Publicis Communications Mumbai (India)

Idea Transplant? / Transplantation d’idée créative?

ticket2009

Click here to view the embedded video.

THE ORIGINAL?
Hospital de clinicas : Transplants – 2009
“61,702. This could be your number if you needed
an organ transplant”.
Source : I Believe in Adv, CCSP, Adsoftheworld
Agency : RMG Connect Curitiba (Brazil)
LESS ORIGINAL
Santa Casa de Misericórdia : Organ Donation – 2012
“That would be your position if you were in line
waiting to receive an organ”
Source : Adsoftheworld
Agency : Young & Rubicam (Brazil)

A dog loves you whoever you are / Mortellement ressemblant ?

Click here to view the embedded video.

amicicanikiller1.preview
THE ORIGINAL?
Companion Animal Placement – 2001
“That’s the great thing about pets. They really don’t care”
Source : Cannes Archive Online,
Agency : Suburban Advertising (USA)
LESS ORIGINAL
AmiciCani / amicicani.com Pets Adoption – 2012
Headline : A dog loves you whoever you are”
Source : Adsoftheworld
Agency : DLV BBDO Milan (Italy)

Invisible originality / Pas Vu, Pas Pris?

invisible2006 invisible2012
THE ORIGINAL?
The Salvation Army – 2006
Source : Cannes Archive, Inspired by Liu Bolin’s artwork ?
Agency : ACLC Toronto (Canada)
LESS ORIGINAL
The Princes Trust Fundraising – 2012
Source : Coloribus, Inspired by Liu Bolin’s artwork ?
Agency : CHI and Partners London (United Kingdom)

Hats Off / Bonnet blanc et blanc bonnet?

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
SAM Reach For a Dream Fundraising – 1998
Source : Cannes GOLD LION,
Agency : TBWA Hunt Lascaris Johannesburg (South Africa)
LESS ORIGINAL
Leucan – Fight against Children Cancer – 2012
Source : Infopresse
Agency : Taxi Montréal (Canada)

Fake Taxi Signs / En voiture pour Joe La Pompe!

taxi2007 taxi2012
THE ORIGINAL?
Antral Taxi Company  / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)

Message in a (baby) bottle / Areuh… faire?

bib2000 bib2012
THE ORIGINAL?
Child Focus / Centre for missing and sexually abused children – 2000
Source : Cannes print SHORTLIST
Agency : Duval Guillaume Brussels (Belgium)
LESS ORIGINAL
Allo Parents Bébé – Helpline – 2012
Source : CB Newsletter
Agency : M&C Saatchi GAD (France)

Prison Ad Break / Prisonniers de la même idée?

flagus2008 flagus2012
THE ORIGINAL?
Anti Drug-trafficking campaign– 2008
Source : Cannes Archive Online,
Agency : JWT Barcelona (Spain)
LESS ORIGINAL
Amnesty International / Guantanamo – 2012
Source : I Believe in Adv,
Agency : Garbergs, Stockholm (Sweden)