Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you.

The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat’s meows and translates them into human speech—words that may or may not actually be what they’re trying to say.

The Catterbox is the work of the new Temptations Lab, a scientific-sounding “research workstream dedicated to the future of fun times with your cat,” according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat’s comfort and comes in four colors.

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Ads Show How Cats Just Absolutely Destroy Bags of Temptations Treats in a Ravenous Fury

It’s rare for a brand to base an ad campaign around photographs of the product after it’s been completely torn up and clawed and chewed to pieces and is looking like hell.

Temptations cat treats is doing it anyway. The brand recently noticed that cat owners seem to enjoy posting photos and videos of destroyed packs of cat treats to social media. So, with help from adam&eveDDB in London, it decided to subject some packs to a bit of professional destruction.

Check out the video below, in which a pack of wild animals (OK, probably high-paid cat models) is let loose upon a box of Temptations treats. It isn’t pretty, but it leads to some pretty fun print and out-of-home posters. The Mars brand is now encouraging consumers to start tagging their photos of apocalyptic bag ruination with the hashtag #PackAttack.



This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial

Want to buy Temptations’ newest cat treats and throw them at your cat?

Better stretch out first, man.

The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more perfectly spherical that regular old Temptations treats. (“Now you can roll, toss or bounce delicious treats for your cats,” the brand says.)

And so, in the 60-second spot below, cats “play ball” with them, Nike style, in pretty hilarious fashion. The ad will, of course, get billions of views. But really, how is there not a Tumblers Tumblr?



Work It, Kitty! Cats Get Toned With Aerobics Routine From Temptations Treats

Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so ardently to their owners. Check out the Work It Kitty website, where you can download the song ("I Don't Wanna Dance," recorded by Alex Gaudino, featuring Taboo) and learn more about the cats in the video. Ask your veterinarian if you're healthy enough for the Work It Kitty workout. Not recommended if you're on drugs, like those fools in JWT's Litter Genie spots. Credits below.

CREDITS
Client: Temptations Cat Treats
Agency: DDB, Chicago
Executive Vice President, Chief Creative Officer: Ewan Patterson
Senior Vice President, Executive Creative Director: Mark Gross
Vice President, Creative Director, Art Director: Wayne Robinson
Vice President, Creative Director, Copywriter: Matt Collier
Vice President, Executive Producer: Will St. Clair
Executive Digital Producer: Jon Ellis
Music Production Manager: Linda Bres
Executive Producer, Music and Integration: Eric Johnson
Production Business Manager: Scott Terry
Designer: Cody Petruk
Digital Artist, Designer: Annie Tsikretsis
Print Producer: Erica Bletsch
Art Buyer: Karen Blatchford
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Editorial Company: Beast, Chicago
Editor: John Dingfield
Telecine: Company 3, Chicago
Post Effects, Graphics: Method Studios, Chicago
Music: Ultra Records, "I Don't Wanna Dance," recorded by Alex Gaudino featuring Taboo