Coca-Cola: Happiness Army Mission

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: João Lucas Selare
Copywriter: Bárbara Puttini, Jefferson Delospital e Lucas Martins Vieira

Breast Cancer Awareness: We’re Stronger Together

An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here: http://www.bcacampaign.com/StrongerTogether

Advertising Agency: Raison D’Être, New York, USA

Coca-Cola: Jack the athlete polar

A virtual pet that encourages children and teens to live an active life.

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: Romulo Caballero
Copywriter: Lui Lima

Coca-Cola: Sweat Coins

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: Romulo Caballero

The City of Oslo, Dept. of Renovation: REN #grønnpose

Oslo’s food waste can become bio-fuel for the bus. Which is obviously great for the environment. Still, many people are better at putting food on Instagram than in the green recycling bag. We involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose.

Advertising Agency : Saatchi & Saatchi, Oslo, Norway

Claro Panorma: Web Inception

Claro spoke to the cybernauts at the perfect moment, while they were browsing in thier offices or homes, showing them that they can surf the web freely and without cables in remote places using the Claro Router, the mobile 4G Internet services.

Advertising Agency: P4 Ogilvy & Mather Panamá
Creative Director: Jonathan Lasso
Copywriters: Humberto Alvarado, Jonathan Lasso, Dennis de Icaza
Art Directors: Damelis Golzales, Simón Atencio
Executive Producer: Emerson Bonilla
Production Company: VFX Panama / Neutone España

OnlineClock.net: What O’ Clock Are You?

Advertising Agency: EverythingChocolate.org, Denver, USA
Advertising Agency: Floydworx.com, Kunszentmiklos, Hungary
Creative Director: Tom Churm
Art Directors: Gyulai Csaba, Victor Werner
Copywriter: Tom Churm
Illustrator: Gyulai Csaba
Photographer: Victor Werner
Video compilation / Voiceover: Victor Werner based on an Infographic by Gyulai Csaba
Concept / Copywriter: Tom Churm

Toyota Hilux: Loading 4×4

We discovered that neither the Hilux, or any other 4×4 had ever demonstrated its loading capacity on the digital terrain. For this test we sought to carry the heaviest load on the Internet, music and news videos, showing users the great loading capacity of the Toyota Hilux.

Advertising Agency: P4 Ogilvy & Mather, Panamá
Creative Director: Jonathan Lasso
Art Directors: Roberto Perez, Edmar Quiroz
Copywriters: Dennis de Icaza, Jonathan Lasso, Humberto Alvarado
Executive Producer: Emerson Bonilla
Production Company: VFX Panama, Neutone España
Music: Luis Lasso

Ray Ban: Never Hide – Flat World

Advertising Agency: Never Hide, USA
Video Artist: Brusspup

Øvingshotellet: 15 Seconds on Air

‘Øvingshotellet is a rehearsal hotel with 48 fully equipped rooms of different sizes in the middle of Oslo. 15 seconds on air is a project aimed at putting Øvingshotellet and the people who rehearse there in the spotlight. The idea: Jingles for øvingshotellet performed by bands that need to practice. Any genre, any skill level any instrument. The result is an ongoing campaign taken over by the bands themselves. Both on air and online promoting the name and personality of øvingshotellet and last but not least: getting their 15 seconds on air.’

URL: www.15secondsonair.com

Advertising Agency: Saatchi & Saatchi, Oslo, Norway
Creative Director: Oyvind Waage, Eiliv Gunleiksrud
Art Director: Snorre Martinsen
Copywriter: Oyvind Waage
Illustrator: Linus Hjellstrom
Programming: Almir Busevac
VFX and Photography, Joe Langdon
Agency Producer, Haakon Fretheim
Sound Production, BådeOg Radiobyrå
Intern Copywriter, Mats Onsum – Westerdals
Intern Art Director, Kristoffer Damskau – Westerdals
Intern Art Director, Anna Berg Gjendem – Berghs

ebolaind: Sex Case History

The film called “SEX-CASE HISTORY” was thought to launch EBOLAIND, the mobile app whose aim is to collect the best communication projects worldwide.

Advertising Agency: ebolaindustries, Milan, Italy
Creative Director: Mizio Ratti, Riccardo Quartesan
Strategic Planner: Valerio Franco
Post Production Company: Videozone

Star Wars The Old Republic: join the Battle

Advertising Agency: Draftfcb, San Francisco, USA
Group Creative Directors: Colin McRae, Tony Vazquez
Associate Creative Directors: Jake Slody, Derrick Ho
Senior Art Director: Justin Hargraves
Copywriter: Josh Boggden
Group Managing Director: Heidi Arkinstall
Management Supervisor: Erin Morgan
Production Company: MJZ Productions
Director: Nicolai Fuglsig
Visual Effects Supervisor: The Mill
Executive Producer: Emma Wilcockson
Music: Human
Final Mix: Lime
Engineer: Rohan Young

Aplicativo da KLM ajuda a criar roteiros turísticos

Em fevereiro deste ano, a KLM propôs transformar as dicas de turismo de nossos amigos no Must See Map, um mapa/roteiro analógico criado a partir das recomendações de lugares imperdíveis em diversos destinos, sugeridas via Facebook, Twitter e email. Agora, a companhia aérea está lançando o Dream Catcher, um aplicativo web que ajuda a elaborar roteiros de viagem utilizando informações de sites como o Trip Advisor, Yelp, Facebook, Wikipedia e Google, entre outros.

A ideia é bem prática: basta acessar o site, digitar a cidade que você pretende visitar, as datas de ida e de volta. Imediatamente, a busca retornará com a temperatura média do período, um link direto com cotação de passagens da KLM mais dicas de entretenimento, gastronomia e bares, acomodação e compras no destino desejado.

Os lugares favoritos do usuário são inseridos em um mapa personalizado, que pode ser impresso, exportado para o smartphone ou compartilhado via Twitter ou Facebook.

A criação é da agência digital Britnyklm

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Transport for London: Meet the Poets – Travel Better London

Advertising Agency: M&C Saatchi, London, United Kingdom
Copywriters: Mark Goodwin, Matt Roach
Art directors: Matt Allen, Dom Baker, David Lawrie
Planner: Stuart Harrison
Director: Chris Bevan Lee

Coca-Cola: Open Birthday Happiness

Coke is opening birthday happiness on your special day by creating the world’s biggest chorus of Happy Birthday- just for you. Your best friends, your future friends, and every friend in between wants to wish you the Happiest Birthday in the world!

Advertising Agency: Miami Ad School, Miami, USA
Art Director: Justin Steinburg
Copywriter: Alex Schwartz
Teacher: Rodrigo Mavu
Teacher: Louise Bolo

Heineken: Dropped Cambodia

Dropped, Heineken’s first truly interactive digital campaign, is putting real men to the test to find out if legends are born or made and Stravos passed with flying colors. The three hilarious episodes in Dropped Cambodia see him navigate the river, the duck boat, the locals, the police and a variety of other tribulations to find his way to Phnom Penh, which is not exactly where he thinks it is…

Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands

Lay’s Max: Describe the Lay’s Max

URL: http://max.lays.pl/en/

Advertising Agency: Proximity/BBDO, Warsaw, Poland
Creative Director: Kamil Redestowicz
Art Directors: Magdalena Kramer, Rafa? Szczepaniak
Copywriter: Miko?aj Makowski
Illustrators: Viktor Soma, Why Duck, Tomasz Kaczkowski
Developers: Kuba Koby?ecki, Franciszek Czachorowski

Polish Radio: Soundtrack To Your Life

Soundtrack To Your Life is a special app, that automatically matches songs to your mood, and creates a unique soundtrack just for you, using a simple, 100$ EEG headset and Polish Radio music database. We publicly released Soundtrack To Your Life on the Science Picnic, and with 0 Media Budget, we attracted over 150.000 people, who could personally take part in the beta test and sneak peek into the future of broadcasting.

Advertising Agency: Isobar, Poland
Creative Director: Maciej Nowicki
Copywriter: Jan Cie?lar
Art Director: Krzysztof Jagie?o
Account Manager: Sylwia Biegaj
Digital Production: Micha? P?czalski, Juliusz Rutkowski, Piotr Go?dziejewski, Borys Georgijew

Carlsberg: #Relivewtp

In honour of ‘Where’s The Party? by Carlsberg – feat. Axwell’ an exclusive and long-awaited aftermovie was released yesterday with a special monument outside the Maritime Museum in Stockholm, where the world’s greatest party took place August 31st. The only way to be the world´s first to access the film was to actually go there in a physical shape.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Event: Perfect Noise
PR: Cohn & Wolfe

Agent Provocateur: Control Yourself

Advertising Agency: Agent Provocateur
Production Company: Black Label
Director: John Cameron-Mitchell
Editorial: Whitehouse Post
Producer: Leanne Adams
Editor: Gareth McEwen