Hasta La Creative!

Wunderman UK hired Lauren Pleydell-Pearce as a creative director. She will be responsible for working with the agency’s range of clients, assisting on content, digital and social projects.

Pleydell-Pearce joins Wunderman UK from Fabric Worldwide, where she served as a design director while also acting as owner and creative director of Das Grid Ltd. She spent over four years with Fabric, working on the award-winning “It doesn’t count if…” social campaign for KFC. Prior to Fabric, Pleydell-Pearce served as a senior designer at Razorfish UK, working with clients including Samsonite, Unilever and Audi. She originally arrived at Razorfish in 2006, making her way up the ranks of the design department following her role as senior designer at pureprofile in her native Australia.

“Lauren is a rare talent with a proven track record,” said Wunderman CEO Chris Perry. “She is a true digital professional and brings passion to the smallest
design details with an understanding of how to simplify things so they really connect to people. Her hiring is part of our commitment to hardwiring data-driven creativity across the agency.”

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the U.K., a series of ads uses reflective ink to illustrate that warning sign, in the hope of teaching parents how to recognize it.

The ads, located at doctors offices and day care centers, feature kids who actually survived retinoblastoma, a rare but potentially fatal form of eye cancer that in most cases affects infants, toddlers and young children. If you snap a flash picture of the poster, you can see what to watch out for in pictures of your own kids.

Childhood Eye Cancer Trust, aka CHECT, is the nonprofit group behind the campaign. Agency Wunderman created the ads. There’s also an social component—Fast Company has more details on the awareness push, and the production process, which presented a unique challenge.

It’s an incredibly smart, simple use of media, given how many people carry smartphones, and the fact that early detection can save a child’s life or eyesight.

Today we confirmed that Southwest Airlines Rapid Rewards will no longer count Wunderman as its creative AOR after the end of this year.

While the precise dates are uncertain, the business will soon be up for grabs. A Wunderman source tells us:

“Wunderman has enjoyed a truly collaborative relationship with Southwest Airlines Rapid Rewards since 2008.  We are proud of the work that we did launching new products and services over the years and have nothing but positive memories of the time spent with such a smart and innovative client.”

The larger Southwest brand chose TBWA after a “lengthy review” in 2012, but its Rapid Rewards account has officially been with Wunderman since February 2009. Here’s a link to a :15 spot from 2010.

No word on when the creative review will begin or which agencies may be involved.

New Career Opportunities Daily: The best jobs in media.

This evening Young & Rubicam announced the promotion of two key executives.
Jim Radosevic will be President of Y&R New York and Sean Howard will be COO of Y&R North America, effective immediately.

Radosevic, who previously served as EVP and Global Creative Director of the agency’s New York office, most recently worked on the “Beginnings” campaign for Dell. He will report to North America President and CEO Matt Anthony, who chose him to launch VML‘s New York office before he joined the Y&R team in 2011.

Howard has been General Manager of the New York office since 2012; in his new role, he will be “responsible for ensuring collaboration across offices”. Prior to joining Y&R, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft accounts.

Anthony writes:
“Jim has the rare ability to successfully wear several hats – digital creative, business manager, client leader, team builder and brand advocate…and Sean will be absolutely critical in helping me build and develop [our] competitive advantages across the network.”

New Career Opportunities Daily: The best jobs in media.

Em parceria com a Escolinha do Figo, a Ford em Portugal resolveu assegurar o futuro do futebol com À Procura de Campeões, iniciativa que vai premiar o ganhador com um estágio no Inter de Milão. Para divulgar esta busca por novos craques da bola, a Wunderman criou uma ação que chamou a atenção de adultos e, principalmente, de crianças.

Patrocinadora oficial da UEFA Champions League, a montadora colocou uma taça em uma das ruas mais movimentadas de Lisboa, desafiando quem passava por lá a levantá-la. É claro que a brincadeira contava com um elemento surpresa… (este texto não contém spoilers).

A ideia é bacana, e lembra bastante A Espada Era a Lei, livro de TH White que virou animação da Disney em 1963. Na história, quem conseguisse levantar a espada presa à uma pedra se tornaria o rei da Inglaterra. No caso da Ford, a procura é por um rei do futebol português, já que o país vai receber a final da Champions League no próximo ano.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Click Image To Enlarge
Advertising Agency: Wunderman, Dubai
Via [AdsOfTheWorld]

Love that kills. The Cowards Show.

Advertising Agency: Wunderman, Chile
Creative Director: Eduardo Ibarra
Art Director / Illustrator: Pato Valenzuela
Copywriter: Mauro Garcia
Photographer: Rodrigo Barrionuevo
Published: April 2008

Advertising Agency: Wunderman, London, UK
Art Director: Chris Lawson
Copywriter: James Nester

Advertising Agency: Wunderman, London, UK
Art Director: Chris Lawson
Copywriter: James Nester

The pleasure of testing.

Advertising Agency: Wunderman Y&R, Zurich, Switzerland
Creative Director: Christian Erni
Art Director: Reto Clement
Copywriter: Ivan Madeo
Graphics: Pascal Deville
Photographer: Reinhard Hunger
Other additional credits: Nathalie Busslinger, Thorsten-D. Künnemann
Published: January 2007