Facebook Tests Video Ads With Sound Automatically Turned Up
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Facebook has been testing autoplay video ads that load with the sound turned on, instead of off as usual, Facebook said Tuesday, confirming a report by Mashable of a test in Australia.
“We’re running a small test in News Feed where people can choose whether they want to watch videos with sound on from the start,” a Facebook spokesman said. “For people in this test who do not want sound to play, they can switch it off in Settings or directly on the video itself. This is one of several tests we’re running as we work to improve the video experience for people on Facebook.”
Facebook popularized autoplay video ads, but it has also made sure that their default volume was “mute” so as not to turn off users. The problem has been that most of the ads are therefore viewed silently, forcing advertisers to find creative ways to get consumers to turn on the sound — or to build ads that work without volume.
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