Hasta La Creative!

We created a multidimensional and interactive experience combining music and self expression in a unique way. We invited people to wash their Levi’s Square Cut jeans in sound in a special Sound Wash Machine in the Levi’s Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash laundry mixes. The idea extended across packaging, a Laundromat, online and mobile.

Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director/ Art director: Ken Hui
Senior Copywriter: Mike Wu
Art Director: Jacqueline Hung
Producer: Daisy Chan
Director: Kevin Lei @ Fat Ball Slim
Digital Creative Director: Betty Ho
Production company: A Sound Device Company
Editor: Kevin Lei @ Fat Ball Slim
Photographer: Ricky Wong @ Redtangle Workshop
Photographer: Timon Wehrli @ Reddog Studio
Retoucher: Reddog Studio
Senior Digital Art Director: Liou Ming
Typographer: Joe Lee, Ken Hui, Jacqueline Hung
Flash Designer: Tony Mak, Victor Norgren, Lui Yuen Yi