The California Lottery, Powerball: Women’s Suffrage

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang

Egg-Shaped Personal Vehicle – The Hyundai E4U Concept is Something Out of a Pixar Film

(TrendHunter.com) The Hyundai E4U looks like something out of a Pixar film. Fun and funny, it takes the form of an egg. In fact, the Hyundai E4U makes the rider look like a newly hatched chick since the accompanying…

Novo álbum do Strokes traz a banda desacelerada e mais madura

O The Strokes de 2013 pouco se parece com aquela banda que exalava fúria e energia pelos poros em 2001 – e que conquistou o mundo com sua indefectível Last Nite. Isso, no entanto, não quer dizer que a banda piorou ou melhorou – seria juízo de valor – mas é apenas um sinal de que ela resolveu se adaptar a um novo ambiente. E, para isso, assumiu de vez as influências oitentistas e abusou sem medo de recursos eletrônicos para fazer seu quinto álbum, Comedown Machine.

Claro que isso também não é nenhuma novidade. As influências eighties sempre estiveram lá, mas desde Angles (de 2011) elas vêm ganhando mais e mais força na sonoridade de Julian Casablancas e cia., e provavelmente vão decepcionar quem espera um novo Is This It ou Room On Fire.

Mas quem quiser acompanhar a viagem da banda pela nostalgia pós-punk, new wave e pop colorida na qual ela embarcou vai descobrir muitos motivos para se deliciar com Comedown Machine.  Mas esteja avisado: se em Angles este tempero 80’s já era carregado, aqui ele faz você quase engasgar.

O disco tem o mesmo DNA de Angles, (e até a sequência das músicas delineia uma estrutura parecida com o trabalho de 2011), mas soa um pouco mais morno. Com exceção de 50 50, falta no disco aquela fagulha de energia que fazia de Under Cover Of Darkness um single tão bom e contagiante.  Mas mesmo que a excelente All The Time não consiga repetir a proeza, ela ainda é uma música que traduz a essência divertida do Strokes e seu talento nato para fazer refrões que grudam logo na primeira audição e ficam tocando em loop na sua cabeça.

E as ótimas Happy Ending, Partners In Crime e Tap Out surtem o mesmo efeito, mas vezes dá vontade de dar uma chacoalhada no iPod pra ver se a banda se empolga um pouco mais. Mas a aparente falta de energia é compensada com uma performance e produção impecáveis, e mostram que os garotos amadureceram e resolveram deixar um pouco da rebeldia para trás.

E quando a gente entende que essa é a nova proposta e postura da banda, Comedown Machine começa a valer a pena. E muito. Cada vez que se ouve, fica melhor.

Pode não ser o Strokes explosivo que todo mundo espera, mas ainda é Strokes fazendo pop competente e acima da média.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Webdenda: Webdenda

American Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.

Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website

Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks of a certain age can relive that glittery, gluttonous era in all its gaudy glory. (And Generations Y and Z can experience those years for the first time. Damn their youthful swagger and '90s nostalgia!) The highly interactive HTML5 site promotes National Geographic Channel's upcoming series The '80s: The Decade That Made Us by serving up all sorts of mini factoids about those years. There's little depth, yet the experience is addictive and kind of overwhelming … just like the '80s! The retro-futuristic, arcade-style audio and visuals are especially evocative, recalling a simpler, yet amazingly complex and malleable time when the entire world looked and sounded like Tron.

Clickbooth, CPAWay, MAX Bounty Get Grand at ad:tech

clickbooth_asw13.JPG

Clickbooth, CPAWay and MAXBounty have once again teamed to bring you a stellar event during ad:tech in San Francisco April 9 from 9PM until 2AM at The Grand which is located at 520 4th Street.

What can you expect? Open bar all night. Tunes from San Francisco DJ David Carvalho, San Francisco’ hottest go-go dancers and all kinds of other surprises like, well, you’ll just have to come and find out.

RSVP here. And check out pictures from their last party during Affiliate Summit in Las Vegas.

-DJ David Carvalho (HUGE local following)
-Surprise Interactive Entertainment throughout the night (Shots from the sky to fire in the face and everything in between!)
-Booked San Fran’s hottest go-go dancers
-OPEN BAR FOR ALL

Anne Bologna and MDC Partners Go Separate Ways


A little over two years after accepting a post at MDC Partners, well-known industry executive Anne Bologna and the holding company are parting ways.

Her title there was managing director, and she was focused most on talent recruitment and development for MDC’s agencies, which include 72andSunny, CP&B, Doner, KBS+ and Mono. At the time she joined, MDC, headed up by Miles Nadal and with operations originally in Toronto, was bolstering its presence in New York City to help it better compete with its much larger competitors, companies such as Omnicom Group and Interpublic Group of Cos.

Ms. Bologna is best known, however, for her time at Fallon and the launch of her own shop, Toy (which shuttered in 2010). She also spent some time at indie agency Cramer-Krasselt overseeing the shop’s New York operation. Here’s a tour she gave Ad Age a couple years ago of the agency’s then brand-new office.

Continue reading at AdAge.com

#GOLDMAN – Adbusters Tactical Briefing #41

Let’s play a game.


Hey all you rebels, jammers and meme warriors out there,

Let’s play a game.

Goldman Sachs, the most powerful and unrepentant of the financial fraudsters, has three offices in Canada and four in the United Kingdom; eight in China; two separate locations in Madrid and nineteen scattered across the United States.

#GOLDMAN is an indefinite real-time, live-action game to have some fun while shutting down each of these locations. Points will be awarded for speed, spectacle, courage, and innovation.

We take everything we learned from Cairo, Madrid and Zuccotti … combine it with the lessons of Quebec, Pussy Riot and Idle No More … and turn #GOLDMAN into a global moment of truth for justice.

Is there a Goldman Sachs in your town? Send your stories, action photos & videos to kono@adbusters.org. And kick #GOLDMAN into facebook, twitter, and tumblr feeds.

for the wild,
Culture Jammers HQ

Kick #GOLDMAN onto the world’s screens and into the streets… share, pin, reblog this visual blast… and let the games begin!

#GOLDMAN is a real-time game

Read more on Adbusters.org

Will Legalized Weed Creep Into Colorado’s New Tourism Campaign?


Today, the state of Colorado has joined other tourism boards in turning to the masses for its messaging with the launch of “Making Colorado.” The initiative commissioned by state Governor John Hickenlooper and led by CMO Aaron Kennedy isn’t confined to just one agency. Rather, it taps multiple shops and also seeks to involve the talent and ideas of all sorts of creative individuals within the state.

The effort has recruited branding pros like Made Movement, Sterling Rice Group and Karsh/Hagan to contribute ideas for a new identity, which the general public will be able to vote on. The site, Makingcolorado.gov, also asks Colorado citizens to Tweet, photograph or illustrate with the hashtag #makingcolorado “what makes Colorado, Colorado.”

Although Colorado is well known for its gorgeous landscapes and outdoor fun, it will be interesting to see whether its recent legalization of recreational marijuana use will also make it into the marketing mix.

Continue reading at AdAge.com

Mademsa: Golf

Mademsa Extractor hoods

Advertising Agency: Porta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Art Director: Alvaro Padilla
Copywriter: Rafael Pabon
Account Supervisors: Ana Martin, Marcela Sanchez
Illustrator: Gorila Studio
Photographer: Jose Moraga
Published: Janury 2013

Mademsa: Baseball

Mademsa Extractor hoods

Advertising Agency: Porta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Art Director: Alvaro Padilla
Copywriter: Rafael Pabon
Account Supervisors: Ana Martin, Marcela Sanchez
Illustrator: Gorila Studio
Photographer: Jose Moraga
Published: Janury 2013

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a JetBlue credit) of anyone named April who happened to fly JetBlue on April 1. The carrier quoted its very own April—director of media relations April Dinwoodie—in the announcement. "April 1 isn't always fun and games for everyone," she said. "For many of us, it represents an annual tradition of mockery. We're thrilled to take a moment and do something for those customers that might not look forward to starting their month with a day of teasing." Poor Dinwoodie's life of teasing wasn't for naught, as it delivered a fun insight that drove this neat little promotion, causing excitement for Aprils all over Facebook. And yes, they really, actually, truly did give the money back.

Check out 42 other branded April Fools' efforts here.

#Goldman Sachs tem 73 escritórios pelo mundo

E nós vamos nos divertir em frente a cada um deles!

Alô rebeldes, agitadores e guerreiros de memes por aí afora,

Vamos jogar um jogo.

Goldman Sachs, o mais poderoso e impenitente dos fraudadores financeiros, tem três escritórios no Canadá e quatro no Reino Unido; oito na China; dois em diferentes pontos de Madrid e dezenove espalhados pelos Estados Unidos.

#GOLDMAN é um jogo de duração indefinida, em tempo real e ao vivo, para nos divertirmos enquanto fechamos cada um desses espaços. Ganham pontos atos de rapidez, exibição, coragem e inovação.

Pegamos tudo o que aprendemos com Cairo, Madrid e Zuccotti… Combinamos com as lições de Quebec, Pussy Riot e Idle No More… e transformamos #GOLDMAN em um momento global da verdade em prol da justiça.

Existe um escritório da Goldman Sachs na sua cidade? Mande suas histórias, fotos das ações e vídeos para kono@adbusters.org. E espalhe #GOLDMAN no facebook, twitter e tumblr.

Rumo ao inexplorado,
Culture Jammers HQ

Read more on Adbusters.org

11 Steampunk-Inspired Watches – From Gear-Garnished Time Tellers to Sci-Fi Watches (TOPLIST)

(TrendHunter.com) Steampunk and sci-fi watches are a great way to add some surreal style to your wrist.

A steampunk watch will normally feature exposed gears. This design is a natural transition for the realm of…

Check Out These Hilarious, Super-Cheesy Pre-Roll Ads From Which You Cannot Escape

It should be the quintessential YouTube video: Funny Baby Panda Kiss. But when you tried to watch it, all you got was an infinite pre-roll ad loop. Because Rhett and Link wanted to trick you for April Fools' Day. The gag ads take what should be a nightmare scenario of never-ending, low-budget marketing and turn it into a good comedy bit. South Carolina's tourism board, for example, wants you to come pan a river for loose change and teeth in "the underbelly of North Carolina." Or if you're a lonely widower in your golden years, forget finding a late-life companion. Get a roommate with benefits at the Silver Manor retirement home. Because fake commercials are usually more honest than real ones.

EU Hardens Stance on Google’s Unified Privacy Policy


Google again has received a wrist slap from European Union privacy leaders, though whether the latest moves are a real threat to the company remains to be seen. At issue is a sweeping change Google made to its product privacy policies in March 2012, collapsing sixty of those policies into one.

A task force under the Article 29 Working Party, a body which encompasses a data protection authority from each EU member state, has “launched actions” targeting Google for failing to make changes requested by the party in October.

Continue reading at AdAge.com

10 People Who Thought Scope Bacon Was Real — And Are Pissed Off at Procter & Gamble


It felt fairly obvious to us that P&G’s Bacon Mouthwash was just a fairly lame April Fool’s Joke.

But marketers beware: Not all consumers have a funny bone. After Scope on its Facebook page yesterday announced that it was just kidding about Scope Bacon, hundreds weighed in, posting comments to express their displeasure over being tricked into thinking this was a genuine product. Some said they were already searching store aisles for it, others awaiting to cut coupons to get Bacon Mouthwash on sale, and several are wishing the worst upon P&G for starting an April Fool’s joke before April 1.

April Zittlow:

Continue reading at AdAge.com

A Child of Mine: Wrong way round

Advertising Agency: Cogent Elliott, UK
Creative Director: Richard Payne
Copywriter: Nick Galanides
Other Credit: Pam, Guy and Tim
Published: March 2013

A Child of Mine: No words

Advertising Agency: Cogent Elliott, UK
Creative Director: Richard Payne
Copywriter: Nick Galanides
Other Credit: Pam, Guy and Tim
Published: March 2013

Push Gets Pushy, Talks Smack About Pull

Direct marketers get little respect from brand marketers, which is a shame. Everyone has something to give!

Now, I see that social media marketers get little respect from direct marketers, which is also a shame. Where’s the love?

4A_s SmartBrief

Direct marketing pro, Debra Ellis, writing in Target Marketing opens her can of whoop ass with a wicked snap (emphasis added).

Every good direct marketer knows the top company asset is the customer database. Almost anyone with marketing experience can turn that data into revenue. I say “almost” because there is still a social media movement trying to prove that direct mail and email marketing is dying. It’s doubtful that anyone in that group could create and execute an effective plan that delivers sales and profitability. But, for the rest of us, the people who understand that customer relationships are about the quality of service, a solid list is money in the bank.

Ellis goes on to wax direct poetic about the many charming aspects of email newsletters. For instance, she claims that “email marketing can do so much more than generate revenue and profits. In the right hands, it increases customer loyalty and reduces operating costs.”

Damn, I badly want some of this email marketing magic and its attendent profitability. Who wouldn’t?

Sadly, too many marketers and their agents see an email signup as a wide open invite to slam you with the shit they want you to know. However, email newsletters, like all communications, work best when filled with info that readers desire, not navel gazing brand lint.

Editor’s Note: Would you like to receive an email newsletter from AdPulp? If so, would you prefer daily, weekly or monthly mailings?

The post Push Gets Pushy, Talks Smack About Pull appeared first on AdPulp.