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Tanya Daniel Eden is an Indian Graphic Designer /Illustrator / Visualizer from Mumbai. She graduated from Sophia Polytechnic Institute of Applied Art and Design. Tanya is a visual storyteller and believes to squabble for a social cause and to open up to issues that matter to the society, her work and personality are two different things, like an alter ego. Art is something she can rely on profoundly, her pillar of strength she abides with, her consonance lies in art alone and is highly ambitious.

Apart from this Tanya is a professional swimmer, animal lover, fasionista, foodie and loves to travel, enjoys adventure sports and explore new people and places. She is fond of collecting local mask and exquisite antiques while she travels.

Why are you a Illustrator/Graphic Designer?
I believe one can do a good job on any position only if he likes what he does. And I love to design and create art, ther’s so much to do and explore in this field. So my job preference is obvious and decided to do this, period. People are visual beings and decide rather emotionally than rationally. I believe Graphic designers / illustrators have a different vision and tend to see and absorb things differently than others, which I find very interesting.

Did you attend school for fine art or design?
Never was I ever interested in any other field other than art carrier wise, after my HSC boards. I had the privilege to study and graduate from Sophia Polytechnic Institute of Applied Art and Design in Mumbai for five amaizing years . These years spent in this campus enlightened me and brought out the best in me as a person more than a student, seeing my willingness to learn and absorb I had great support and guidance from the entire polytechnic staff. I owe a big thank you to the design department teachers to push me and direct me and allow me to prove myself and excel.
Here I stood first in college as well as in all of Maharashtra (Topper) in the Applied Art final board exams 2014( All affiliated to the Directorate of Art, Government of Maharashtra),also bagged many in-house college awards, a silver medalist & Cub illustrator of the year CAG award 2014.

You have a distinct style of Design. How long did it take you to develop your style?
“Versatile is my style” but I’m yet a new bee and I’m learning and grasping time doing some constructive design. Design is all about the composition and layout with serious level of skill and idea requirement for the subject. I experiment a lot with my layouts and typo sometimes adding on to my Illustrative approach. My Illustration style is very bold and functional, I scribble Ideas in my sketchbook that come to mind and make rough layouts, it’s easier like that rather than just starting off directly on the software, focusing on the audience that i’am creating for, tend to stay away from the norms, add humor or imagination if subjective .Yes everyone has a distinct style but mine changes all the time, it’s never constant. Im the kind of person who would rather rely on facts than fluff, on practicality rather than theories. Having the uncanny ability to turn wishy-washy ideas into concrete action. Graphic design style is all business, I am logical, rational and utterly dependable. I demand a lot from myself, and I get it. I believe Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest.

Were there any particular role models for you when you grew up?
Going way back in time when I was a kid in school the classic old artist were introduced to us like Picasso, Dali, Van Gogh.Bosch was one of my favorite, they were the only patent role models back then for art .People evolve everyday with their abilities, it’s hard to choose role models in particular. Because of social media our art community is tight globally. Everyone follows each others work online and takes inspiration from it. I believe we take inspiration not only from peoples work but from everything we see around us, as of now internationally Tomar Hanuka and James Jean are my two favorite illustrator role models .

Who was the most influential personality on your career in graphic design/Illustration?
As yet, the awesome Lokesh Karekar.

When did you start freelancing?
After college I joint an advertising firm ,well obviously I wasn’t comfortable there as I have always wanted to focus on graphic design and illustration . So I switched to designing and I had the prerogative to work with Lokesh Karekar at his Locopopo design studio .With him mentoring I did absorb and learn a lot. The styles, clean layouts , typo, detailing fun illustrations, Interacting with the clients, using a pen tablet for instance ever since then I cannot function without it. I am glad to have started of here, After that i did get approached by new clients , people who were interested in my style and asked me to work on projects with them. So I did start freelancing, I also got time to do my own projects and artworks. With freelancing it’s never stable Sometimes there’s a lot to do sumtimes there isn’t. I don’t see myself freelancing for the long run. I want to work, study and explore more with other professionals and firms to get some more good experience.

Was there a time you ever wanted to quit graphic design?
Haha yes the days the clients take my idea and kills it, and make me redo it their way and then tell me to do it my way again. But on a serious note never have I called it quits.

Are many advertising agencies hiring graphic designers?
Now a days advertising agencies they use a lot of illustrative approach in their adverts and medias,so Yes they hire all the time. All kind of firms approach graphic designers and illustrators, wherever they require art oriented application on their medias or customized products.

Any other Indian illustrators/graphic designers who you admire?
Dattaraj Kamat, Jasjyot Singh Hans, Somnath Pal, Sameer kulavoor, Patel Saumin, Mira Malhotra, Rishidev RK, Kunel Gaur, Janine Shroff, Harikrishnan Packnikar are a few on my favorate list.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
It’s never ever too late to seek what your good at and to give it a go. If u have the creativity in you and your just as crazy about art then what’s stopping you. Be confident in yourself as an author, designer, creative. Don’t work in a particular personal style. Rather, develop a personal approach to your creative work. Your work should never be about you, but it can certainly reveal your hand as the designer. As your work becomes more well-known, you will get hired for exactly that. For your personal work, don’t be afraid to tell your story. No one else is going to do it for you. People you work with and for will make your blood boil from time to time. Whenever possible, be a pro and take the high road. Avoid burning bridges, as people change jobs more often than they did a generation ago. Your paths may cross again in a much different situation, and having a good working history together will make rehiring you easy.
?Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Clients do know the impact and importance to design and do keep a budget on investing in the quality of work they will consume from us, but the budget is never a decent one. They keep negotiating till u give up. It’s high time clients understand that good design comes at a price or we as graphic designers will lose our sanity. No matter however big the designer, clients always negotiate with the budget. Some of your best design business decisions will ultimately be saying “no” to clients or projects. Unfortunately, it usually takes a few disasters to gain the experience to know when to walk away from an impending train wreck.

Mac or PC?
-Mac always, but  congenial with PC as well.??Who would you like to take out for dinner?
-I would like to take Mother Teresa foundation orphans to a picnic along with my kitten.

What’s on your iPod?
I don’t own an ipod, but I do lsn to music constantly in the background while working, it creates a good environment and vibe. Lo tove, Major lazer, Queens, Randy Travis, EDM are some on my list. I don’t really have a favorite genre , my taste changes by the moment and mood.

Whats your Twitter Handle??
@tanya_eden

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