TBWA, Gatorade and Derek Jeter Teach Us to Love Peyton Manning All Over Again

Oh Peyton Manning, when did we ever start doubting you? Maybe it was your shamelessly self-interested shilling for Papa John’s and Budweiser or the time that you were accused of sexual assault.

One can’t deny that the guy was a great football player, and it seems he was also quite good at writing letters.

In this two-minute plus film from Gatorade and TBWAChiatDay L.A., we witness a laundry list of Manning’s colleagues celebrating letters he sent throughout the years, which were written in response to a wide variety of situations.

Here’s the roundup with a bit of harmonica assistance from a very different Zimmerman: Bobby D.

As you can see from the spot above, unofficial members of the Peyton Manning Appreciation Society include everyone from his own brother and father to Derek Jeter and the mother of a child who was treated at Indiana’s Peyton Manning Children’s Hospital before passing tragically.

Appropriately, the spot first aired last night ahead of the NFL draft.

We still don’t understand why the FTC hasn’t brought its hammer down on Manning for the Budweiser thing. Could there be a clearer conflict of interest? It’s like Donald Trump getting a tax deduction from the government to renovate a public building while simultaneously running to become the person who would manage that government.

On second thought, the two examples are not really alike at all. But they are both completely ridiculous.

CREDITS

Agency: TBWAChiatDay
Client: Gatorade

Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Art Director: Pierce Thiot
Senior Copywriter: Kathleen Swanson
Senior Copywriter: Scott Cleveland
Director of Production: Brian O’Rourke
Executive Producer: Guia lacomin
Senior Producer: Chris Spencer
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Dylan Hinshaw
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Jr. Planner: Joe Elliott
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Mimi Hirsch
Talent Payment Manager: Annie Boyle
Traffic Manager: Judy Brill

Production Company: Smuggler
Director: Henry-Alex Rubin
Partner: Patrick Milling Smith
Partner: Brian Carmody
Executive Producer: Drew Santarsiero
Head of Production: Andrew Colon
Producer: Leah Allina

Editorial: Rock Paper Scissors
Editor:  Damion Clayton
Editor – Content: Louis-Philippe Charette
Assistant Editor:  Mike Spagnoli
Executive Producer: Helena Lee
Producer: Leah Carnahan

VFX Studio:  the Mill
Lead Artists: Bill Higgins, Tim Robbins
2D Artist: Steve Gibbons
AE Animator: Greg Park
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy

Color: The Mill
Artist:  Adam Scott
Executive producer: Thatcher Peterson
Color Producer: Diane Valera
Color Coordinator: Jackson Rogers

Final Mix: Formosa
Mixer : John Bolen
Assistant Mixer: Herman Thurman
Executive Producer: Lauren Cascio

Music
Music: Bob Dylan’s “The Times They Are A-Changin”
Performed by: The Rumor Mill
Producer, Engineered and Mixed by: J.Ralph
Co-produced, Engineered and Mixed by: Arthur Pingrey
Recorded at Barrow Street Studios

Music Licensing: MEGA Inc.
Founder: Danny Socolof
VP of Licensing: Madeline Adami

No Responses to “TBWA, Gatorade and Derek Jeter Teach Us to Love Peyton Manning All Over Again”

Post a Comment