May
22
HP "Magic words" (2016) 2:32 (Brazil)
Posted in: Uncategorized
This documentary from AlmapBBDO is for HP. With more than 13 million illiterate people in Brazil, there are a lot of stories that won’t get passed down from generation to generation. Until now. HP has developed technology that records words as text-to-speech and then prints them in real time. So stories like the ones you see in this documentary will live on as will the lives of the people who told them, even if they don’t know how to write it down themselves. Fascinating.
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