Hasta La Creative!

Well here’s a great idea that solves an actual problem. You know– the way advertising should. A lot of folks are drunk riding bicycles in Japan. To help prevent this, Grey Tokyo and Koowho created Alcoholock: a breathalyzer for your bike. More than that though, it’s connected via bluetooth to your smart phone. So if you’ve had one too many, the bike not only stays locked, but your phone alerts your loved ones so they can
yell at you convince you not to try and ride home, but to walk your bike home. If that person in your life refuses to take responsibility for their actions, a little walk of shame never hurts. Great idea, and hopefully it’ll save lives, too.