MTS 4G Internet – Cheating Radio – (2016) 1:49 (Russia)
Posted in: UncategorizedBBDO Russia Group and MTS bought the shortest available duration for the spots on the radio and “tailed” such adverts with its own speeded message: “4G Internet by MTS – super-fast Internet. You can’t tell people about it faster.” Mocking how the disclaimers already sound, and using that to make a point. Very funny, and very smart use of advertising creativity tailored to the media where it resides. In other news, Moscow looks like Stockholm on Steroids, right down to the old-school subway trains and the bombastic subway stations. Remind me to visit.
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