Hasta La Creative!

Lack of child organ donors is a worldwide problem, especially in Japan. But very few people are talking about it. There are 14,000 children in Japan waiting for organs, but only 300 receive transplants every year. To create awareness about this Togo Kida at Dentsu and a colleague created Second Life Toys. They took toys that were broken and no longer played with and gave them necessary transplants. The toys act as a representation of lives saved through organ transplants. Those who donate toys to the kids will receive a letter of thanks from the kids. So not only are you creating awareness, but you’re also giving toys to kids who could use a little happiness in their lives. What a great idea.
For more information, go to Second Life Toys.